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All Journal Jurnal Ilmiah KORPUS Jurnal Bisnis dan Kewirausahaan SIYAR (Social Issues by Academic Researhers) Journal
Aulia, Vira
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Pengeceran, Harga Grosir Dan Promosi Penjualan Terhadap Loyalitas Konsumen Mall Di Tegal Wiyanti, Sari; El Fatin, Vinka Maulida; Solekha, Intan Haniyatus; Ahmad, Nurhaliza; Aulia, Vira
Jurnal Bisnis dan Kewirausahaan Vol 15 No 2 (2022): Jurnal Bisnis dan Kewirausahaan
Publisher : Fakultas Ekonomi - Universitas Setia Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31001/jbk.v16i2.2097

Abstract

The conditions of high competition in the retail business require business people to maintain consumer loyalty so that consumers do not switch to their competitors. The aim of this research is to analyze the influence of Retailing, Wholesale Prices and Promotional Sales on Consumer Loyalty. The type of research used is quantitative research. The samples in this research were consumers who shopped at supermarkets, malls and modern retail stores in Tegal. The sample size was determined using the Cochran formula, namely 100 respondents. The sampling technique is non-probability sampling and sample determination is through the Accidental Sampling method. The research coefficient results for the Retail and Consumer Loyalty variables are positive at 0.192, meaning they are positively related. The value of tcount > ttable is 2.341 > 1.661 with a sig value. 0.021 < 0.05 means H1 is accepted. The variable coefficient for wholesale prices and consumer loyalty is positive at 0.356, meaning there is a positive relationship. The value of tcount > ttable is 4.034 > 1.661 with a sig value. 0.000 < 0.05 means H2 is accepted. The coefficient of the sales promotion perception variable and consumer loyalty is positive at 0.486, meaning there is a positive relationship. tcount > ttable, namely 4.175 > 1.661 with a sig value. 0.000 < 0.05, meaning H3 is accepted. The Fcount result is 35.607 with a sig value. signature. < 0.05 or 0.000 < 0.05, so H4 is accepted.
Fesyen Muslim dan Diplomasi Budaya Indonesia Aulia, Vira
SIYAR Journal Vol. 1 No. 1 (2021): January
Publisher : The Department of International Relations, The Faculty of Social and Political Sciences, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/siyar.2021.1.1.3-20

Abstract

Penelitian ini bertujuan untuk menggambarkan bagaimana strategi diplomasi Indonesia di dunia melalui fesyen muslim. Penelitian ini menggunakan metode kualitatif-deskriptif, dengan teknik pengumpulan data dokumentasi dan wawancara. Peneliti menemukan bahwa terdapat tiga strategi diplomasi Indonesia melalui fesyen muslim, yaitu : pertama, mengikuti ajang peragaan busana muslim Indonesia yang mana Kementerian Perindustrian RI memfasilitasi keikutsertaan pelaku usaha IKM dalam pameran peragaan busana luar negeri, seperti : Hongkong Fashion Week, Hongkong Fashion Week Fall/Winter, New York Fashion Week, The International Fair of Muslim World, Mercedes-Benz Fashion Week Tokyo. Kedua, Membuat Ajang Peragaan Busana. Selain mengikuti peragaan busana internasional, Indonesia juga membuat ajang peragaan busana muslim dalam maupun luar negeri, seperti Indonesia Modest Fashion Week (IMFW), Muslim Fashion Festival (MUFFEST), La Mode Sur La Seine a Paris. Ketiga, Memasarkan Fesyen Muslim Melalui E-Commerce. Melalui e-Smart IKM, Kemenperin berupaya mempermudah dan memperluas akses pasar IKM melalui pemasaran online melalui marketplace seperti Bukalapak, Tokopedia, Shopee, BliBli, Blanja.com, Ralali, Gojek dan Hijup, dimana Hijup merupakan marketplace tambahan khusus fesyen muslim. Program ini diharapkan
a Pengaruh Model Pembelajaran Berbasis Masalah terhadap Kemampuan Menganalisis Karya Ilmiah pada Siswa Kelas XI SMA Negeri 4 Kota Bengkulu Aulia, Vira; Noermanzah, Noermanzah; Utomo, Padi
Jurnal Korpus Vol 9 No 1 (2025): April 2025
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jik.v9i1.32675

Abstract

The purpose of this study is to determine the influence of problem-based learning models on the ability to analyze scientific work in grade XI students of SMA Negeri 4 Kota Bengkulu. This research uses a quantitative approach with pseudo-experimental methods. The design used is one group pretest-posttest design. The population of this study was all grade XI students of SMA Negeri 4 Kota Bengkulu with a sample using random sampling, namely class XI MIPA 1 totaling 33 students. Data collection techniques use essay test techniques. Data analysis techniques by means of normality tests using the Shapiro-Wilk test, homogeneity tests using the f test, and paired samples tests. Based on the results of the study, a pretest score was obtained with an average of 44.18 and a posttest score was obtained with an average of 65.69. In the application of the problem-based learning model has 5 learning steps, namely orienting students to problems, organizing students to learn, guiding individual and group investigations, developing and presenting work, and analyzing and evaluating the problem-solving process. The results showed that there is an influence of problem-based learning models on the ability to analyze scientific papers. This is evidenced by the results of the t,T-count test. > ,T-table. , then Ho was rejected which means that there is an influence of problem-based learning models on the ability to analyze scientific papers.
Co-Authors Ahmad, Nurhaliza El Fatin, Vinka Maulida Noermanzah, Noermanzah Solekha, Intan Haniyatus Utomo, Padi Wiyanti, Sari