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All Journal EconBank : Journal Economics and Banking JURNAL LENTERA BISNIS At-Tasharruf: Jurnal Ekonomi dan Bisnis Syariah
Arief, Zaenal
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Strategi Pengembangan Investasi Pasar Uang Syariah Pada Bank Syariah di Indonesia Arief, Zaenal; Agus Taruno; Harisah; Rahmat Dahlan; Rahmawati
At-Tasharruf "Jurnal Kajian Ekonomi dan Bisnis Syariah" Vol. 5 No. 2 (2023): At-Tasharruf
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/at.v5i2.1064

Abstract

The sharia money market at Sharia Commercial Banks in Indonesia is a forum for overcomes the liquidity shortage of financial institutions including sharia commercial banks as instruments with sharia principles. The research objective is to describe the BUS investment development strategy in PUAS which is a literature study with qualitative descriptive analysis. The result is there are two strategies, namely creating instruments and designing operational mechanisms.
Artificial Intelligence to Control the Consumption of Islamic Banking Customers Maryadi, Maryadi; Arief, Zaenal; Nuriasari, Selvia; Rodoni, Ahmad; Amelia, Erika
EconBank: Journal of Economics and Banking Vol 6 No 1 (2024): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v6i1.311

Abstract

This study aims to complete literacy about the application of artificial intelligence technology in business functions, namely in the consumption function. This research method is a literature review by analyzing books and literature from various databases related to the research theme. The data used in this study is qualitative data from literature studies obtained from books and articles through various databases such as Scopus, Web of Science, Google Scholar, and other valid online sources to obtain research-themed material during March and April 2023. The use of mobile banking continues to increase. The features available in mobile banking provide comfort and convenience in making transactions. This can lead to consumption patterns that are not in accordance with the rules set out in Islamic law. Artificial intelligence technology can be applied in various business functions including production, distribution, procurement, and so on. In the consumption function, artificial intelligence can be designed to control consumption so that it conforms to Islamic principles, for example consuming halal goods, excessive amounts, and so on. The artificial intelligence technology adopted in mobile banking services is expected to become one of the monitoring tools to encourage Islamic banking customers to always commit to consumption rules, and prevent all forms of deviation from the correct consumption path.
STRATEGI PEMASARAN BERBASIS RELATIONSHIP MARKETING UNTUK MENINGKATKAN RETENSI PELANGGAN Risdwiyanto, Andriya; Arief, Zaenal; Artino, Adi; Nuraini, Luthfi; Afridhianika, Annisa Nugraheni
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2042

Abstract

This study aims to analyze the effectiveness of relationship marketing strategies in increasing customer retention. This research approach collects data through a literature review, which involves reading literature from various sources including books, articles, journals, and reports using qualitative and deductive approaches. The results of this study indicate that a relationship marketing-based marketing strategy emphasizes building long-term relationships between companies and customers as an effort to increase customer retention. The strategies implemented include personalized service, regular and consistent communication, providing loyalty programs, handling complaints quickly and with solutions, providing appreciation to loyal customers, and involving customers in product or service development. These strategies aim to increase customer satisfaction, trust, and emotional attachment to the company. The implementation of an integrated relationship marketing-based marketing strategy has been proven to play a significant role in strengthening customer loyalty and encouraging the sustainability of long-term business relationships.
Co-Authors Afridhianika, Annisa Nugraheni Agus Taruno Ahmad Rodoni Ahmad, Azlin Alisa Andriya Risdwiyanto Artino, Adi Erika Amelia Harisah Harisah, Harisah Maryadi Maryadi Nuraini, Luthfi Rahmat Dahlan Rahmat Dahlan Rahmawati Rahmawati, Rahmawati Selvia Nuriasari