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All Journal Jurnal PkM (Pengabdian kepada Masyarakat) Jurnal Cakrawala Ilmiah Jurnal Multidisiplin Indonesia
Ridhowati, Ridhowati
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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Mengembangkan Industri Kreatif dalam Menghadapi Teknologi 4.0 Ridhowati, Ridhowati; Nurlaela, Nurlaela; Syafa'atun, Syafa'atun
Jurnal PKM: Pengabdian Kepada Masyarakat Vol 7, No 3 (2024): Jurnal PKM: Pengabdian kepada Masyarakat
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jurnalpkm.v7i3.22474

Abstract

The Role of Village-Owned Enterprises (BUMDES) in Local Economic Empowerment: Analysis and Recommendations Ridhowati, Ridhowati
Jurnal Multidisiplin Indonesia Vol. 3 No. 11 (2024): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v3i11.1945

Abstract

This research aims to explore the role of Village-Owned Enterprises (BUMDes) in enhancing the local economy in a village. The study employs a quantitative method, collecting data through questionnaires distributed to 100 respondents involved in BUMDes activities. The statistical analysis includes descriptive analysis, validity and reliability testing, as well as inferential analysis such as t-tests and ANOVA to identify differences in knowledge and participation based on demographic variables. The findings indicate that the existence of BUMDes significantly enhances community knowledge and participation in economic programs, as well as positively impacts income growth and access to services. The findings also suggest significant differences in levels of knowledge and participation based on gender and age groups, with males tending to have higher knowledge and younger respondents being more actively involved. Therefore, this study recommends that BUMDes managers consider the demographic characteristics of the community when designing more inclusive programs that meet their needs. With the optimization of BUMDes's role, it is expected that the village economy can continue to grow and provide greater benefits to the community. This research provides important insights for the development of BUMDes and local economic empowerment strategies in the future.
PEMBANGUNAN SEGITIGA STRATEGI SEBAGAI MEDIA PROMOSI BERBASIS WEBSITE DENGAN FITUR DAILY DEALS DI PT XYZ Ridhowati, Ridhowati
Jurnal Cakrawala Ilmiah Vol. 3 No. 10: Juni 2024
Publisher : Bajang Institute

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Abstract

Marketing strategy is one way to win sustainable competitive advantage for companies that produce goods or services. So you need the right strategy in the marketing process, both directly and online, to get the right results. The results of this research to obtain the right marketing strategy are (1) Maintaining or improving company performance to attract customer trust by: maintaining social media integration to provide testimonials as recommendations for products or services provided by PT XYZ and developing new service features to provide money guarantees return. Providing convenience in exchanging vouchers by using smartphone technology to exchange vouchers without carrying printed voucher paper. (2) Maintaining or improving services to provide shopping enjoyment at PT XYZ Daily Deals such as maintaining customer service by providing training on performance and service and being selective in choosing merchants which has good quality offerings. What companies must prepare to be able to retain customers and retain traders is to focus more on marketing and increasing brand awareness. In addition, because technological innovation is developing very rapidly, companies must also look at threats and opportunities from the external environment that are tailored to consumer needs. So that consumers' desires and expectations can be well received.
Co-Authors Nurlaela, Nurlaela Syafa'atun, Syafa'atun