Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal Jurnal MEBIS (Manajemen dan Bisnis) East Java Economic Journal
Salsabila, Raissa Aulia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Enhancing Revisit Intention To Jember Fashion Carnaval: The Role Of Celebrity Endorsement, Event Image, And Visitor Attitude Paramita, Cempaka; Wulandari, Gusti Ayu; Salsabila, Raissa Aulia
Jurnal Mebis Vol. 10 No. 1: July 2025
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v10i1.663

Abstract

The Jember Fashion Carnaval (JFC) is one of the most important international cultural events in Jember and has been attracting increasing numbers of visitors. However, the challenge lies not only in attracting new visitors but also in encouraging them to return. Therefore, this study explores celebrity endorsement and event image effect to revisit intention of JFC and the mediating role of visitor attitude from survey data results of 160 respondents who filled the questionnaire about the variables measurement on JFC. The data analysis was performed using SmartPLS 4. Findings from this research reveal that event image and visitor attitude significantly affect revisit intention to JFC in a positive direction. This study also proves that celebrity endorsement and event image through the mediation of visitor attitudes can positively influence revisit intentions. However, it is noteworthy that celebrity endorsement does not affect visitors’ intention to revisit directly.
Analysis and Strategy of Strengthening Green Economy Through the Value Chain ​​Concept to Support Downstreaming of Coffee Farming in East Java Fiba, Ivo Rajava; Salsabila, Raissa Aulia
East Java Economic Journal Vol. 9 No. 2 (2025)
Publisher : Kantor Perwakilan Bank Indonesia Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53572/ejavec.v9i2.169

Abstract

This study aims to analyze the coffee value chain and formulate strategies to strengthen downstream coffee farming in East Java Province within a green economy framework. Primary data were collected through surveys and interviews conducted in 2024 with three key actors: farmers, historians, and government officials. The analysis was conducted using the Hayami method to measure product added value, Rapfish to assess value chain variability, and AHP to determine priority strengthening strategies. The results indicate that the greatest added value is obtained when farmers process coffee from cherries to ground coffee. A unique analysis indicates that ecological and market dimensions still require further development. The resulting strategic priorities are training and certification of Good Agricultural Practices (GAP), facilitating market access through e-commerce and direct trade, and local government policies that encourage the use of local coffee. These findings emphasize the importance of downstream coffee processing as a means to enhance farmer welfare while promoting the transition to a green economy in East Java.
Co-Authors Cempaka Paramita, Cempaka Fiba, Ivo Rajava Gusti Ayu Wulandari Hasanah, Dhaiviatul