Claim Missing Document
Check
Articles

Found 2 Documents
Search

STRATEGI PUBLIC RELATIONS DALAM MEMBANGUN NARASI POLITIK DI PILPRES 2024: ANALISIS KOMUNIKASI KAMPANYE CALON PRESIDEN ANIS-MUHAIMIN DI MEDIA SOSIAL Muhamad Hanif Fuadi; Lisna Novita; Dina Kholis Aziza
Triwikrama: Jurnal Ilmu Sosial Vol. 4 No. 10 (2024): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v4i10.5704

Abstract

Penelitian ini menganalisis strategi public relations dalam membangun narasi politik kampanye calon presiden Anis-Muhaimin di media sosial pada Pilpres 2024 menggunakan pendekatan etnografi virtual. Fokus utama adalah pada penggunaan media sosial untuk membentuk narasi politik, interaksi dengan publik, dan manajemen krisis. Metode etnografi virtual digunakan untuk mengamati dan menganalisis aktivitas kampanye di platform media sosial utama. Hasil penelitian menunjukkan pentingnya strategi narasi yang konsisten, interaksi dua arah dengan publik, dan penanganan krisis yang efektif dalam kampanye digital.
Mural Art as Creative Placemaking: A Community Service Initiative for Tourism and Economic Stimulation in Jamblang Old Town Budhi, Rizki; Nurul Chamidah; Dina Kholis Aziza; Nurhidayah; Wildan Aflah Nabil; Eef Sayfudin; Nanang Sunadi Arta
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 10 No. 1 (2026): February 2026
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v10i1.2207

Abstract

Background: This community service initiative addresses the challenges of declining tourism appeal and underutilized public spaces in Jamblang Old Town, specifically targeting the lack of community engagement and a distinct cultural visual identity in the area. Purpose of the Study: The purpose is to utilize mural art as a creative placemaking strategy to revitalize the area. The objectives are to empower local residents, strengthen cultural awareness, stimulate creative-economic activities, and lay the foundation for community-based tourism. Methods: The program was guided by a Participatory Action Research (PAR) framework. The methodology involved sequential stages: community consultations, co-design of mural themes, site preparation, and collaborative mural production with active resident involvement. Results: The initiative successfully enhanced the visual character of public spaces and fostered a strong sense of community ownership. It generated early tourism interest, increasing the average daily visitors from 8–12 to 25–37 people. The project established a foundational creative ecosystem, creating emerging opportunities for local micro-entrepreneurship and supporting the village's transition toward sustainable, community-based tourism development.