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All Journal LINIMASA: JURNAL ILMU KOMUNIKASI International Journal of Management Science and Information Technology (IJMSIT) Solo International Collaboration and Publication of Social Sciences and Humanities Jurnal Sistem Informasi dan Manajemen Riset Akuntansi dan Keuangan Indonesia Benefit: Jurnal Manajemen dan Bisnis
Purwo Saputro, Edy
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : LINIMASA: JURNAL ILMU KOMUNIKASI

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BEAUTY VLOGGER FIANI ADILAA DAN PEMBENTUKAN NARASI KECANTIKAN Pradita Rahmalia, Yossy; Purwo Saputro, Edy
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2025): Januari 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i1.21435

Abstract

This study aims to analyze the role of Fiani Adilaa, an Indonesian beauty vlogger, in shaping perceptions of beauty standards among Communication Studies students at Universitas Muhammadiyah Surakarta. Using a descriptive qualitative approach, data were collected through in-depth interviews with five students who actively follow Fiani Adilaa's content. The findings reveal that Fiani Adilaa's content not only delivers beauty tutorials and product reviews but also constructs an inclusive narrative of beauty through the promotion of self-love and self-acceptance. These messages influence audiences to perceive beauty as personal and authentic, reducing societal pressure to conform to narrow beauty standards. However, the study also identifies the dual influence of social media, which simultaneously reinforces idealized beauty standards while creating space for more realistic perspectives. This research highlights the potential of beauty vloggers as agents of change in broadening societal views on beauty, particularly in the context of digital mass communication. These findings provide a foundation for further studies on the influence of social media in shaping societal constructs of beauty standards.
ANALISIS PENGGUNAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN ONLINE (STUDI DESKRIPTIF PADA AKUN @beautyhijab.sukoharjo) Puspita Sari, Dela; Purwo Saputro, Edy; Purworini, Dian; Azaria Rahmadiva, Lelita
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.26162

Abstract

This study aims to determine and describe the use of Instagram as an online marketing communication media carried out by @beautyhijab.sukoharjo, in this study using the AIDA theory (Attention, Interest, Desire, Action), this study uses a descriptive qualitative approach, with data collection through interviews, observations and documentation of 2 people and documentation of the @beautyhijab.sukoharjo account, this study uses a purposive sampling sample with the criteria of the owner and admin of Instagram @beautyhijab.sukoharjo who have an understanding and participate in the process of managing Instagram as an online marketing communication media @beautyhijab.sukoharjo. the results of this study indicate that the use of Instagram is very effective in promoting @beautyhijab.sukoharjo products by implementing marketing communication strategies and applying the AIDA theory through the stages of Attention, Interest, Desire and Action @beautyhijab.sukoharjo can attract consumer attention to products through attractive offers until consumers take action to purchase products.
Co-Authors Agus Setiawan, Anton Alam R, Yusuf Azaria Maharani, Nova Azaria Rahmadiva, Lelita Candra Kusuma Wardana Dian Purworini Febriyanto, Ahmad Irmawati Irmawati Kusdiyanto Kusdiyanto, Kusdiyanto Kussudyarsana Kussudyarsana M. Sholahuddin Muh. Tasrif Muhriza, Nurul Oktavia, Josi Tana Nur Pradita Rahmalia, Yossy Probowati Setyaningrum, Dewi Puspita Sari, Dela Setia Budi, Rahmad Shakilla, Uwase Sri Murwanti Zulfa Irawati, Zulfa