Article Per Year (5 Year)
p-Index From 2021 - 2026
2.475
P-Index
This Author published in this journals
All Journal LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Kajian Komunikasi dan Pembangunan Daerah International Journal of Management Science and Information Technology (IJMSIT) Prosiding University Research Colloquium Innovative: Journal Of Social Science Research Jurnal Sistem Informasi dan Manajemen Riset Akuntansi dan Keuangan Indonesia JER Benefit: Jurnal Manajemen dan Bisnis
Purwo Saputro, Edy
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
The Effect of Social Media and Service Quality on Patient Loyalty with Satisfaction as Mediation at Mojosongo Clinic 1 Setia Budi, Rahmad; Purwo Saputro, Edy; Alam R, Yusuf
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1874

Abstract

Mojosongo 1 Clinic is a health clinic that was established in 2017. The clinic has a busy situation every day. This is a reference for researchers to find out whether social media factors and customer quality can affect customer loyalty. The clinic has social media accounts in the form of Instagram and WhatsApp to carry out marketing through social media. The use of social media as a marketing tool has been used for 6 years. The purpose of this study is to analyze the effect of social media and service quality on patient loyalty with satisfaction as mediation at Mojosongo 1 Clinic. This research is quantitative. The participants in this study were visitors to Mojosongo 1 Health Centre. Purposive sampling is the sampling method used. The calculation uses Ferdinand's idea. 140 respondents were obtained as the research sample. Primary data was used in making this research.  Questionnaire distribution is the data collection method in this study. The data analysis method in this study uses SMARTPLS software, namely Partial Least Square (PLS). The results of this study show that social media has a positive and significant impact on Loyalty. Service quality has a negative and insignificant impact on Loyalty. Social Media and service quality have a positive and significant impact on Satisfaction. Satisfaction has a positive and significant impact on Loyalty. Social Media has a positive and significant impact on Loyalty through Satisfaction. Service quality has a positive and significant impact on Loyalty through Satisfaction.
The Influence of Live Streaming Features and Ease of Use on Purchase Intention for Muslim Fashion Products on Shopee Mediated by Consumer Trust Muhriza, Nurul; Purwo Saputro, Edy; Sholahuddin, Muhammad; Kussudyarsana, Kussudyarsana
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2931

Abstract

This study focuses on analyzing the impact of live streaming features and ease of use on purchase intention for Muslim fashion products on Shopee, with consumer trust as a mediator. The research uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to 150 respondents who are active Shopee users in Sukoharjo Regency. Data analysis is performed using SmartPLS 3 to test the structural model and relationships between variables. The results show that live streaming and ease of use significantly affect consumer trust. Live streaming features also significantly affect purchase intention, while ease of use does not. Consumer trust is proven to mediate the relationship between live streaming features and purchase intention, as well as between ease of use and purchase intention. This research provides important implications for e-commerce industry practitioners, especially in marketing strategies for Muslim fashion products through the Shopee platform, highlighting the importance of live streaming features and building consumer trust to enhance purchase intention.
BEAUTY VLOGGER FIANI ADILAA DAN PEMBENTUKAN NARASI KECANTIKAN Pradita Rahmalia, Yossy; Purwo Saputro, Edy
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2025): Januari 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i1.21435

Abstract

This study aims to analyze the role of Fiani Adilaa, an Indonesian beauty vlogger, in shaping perceptions of beauty standards among Communication Studies students at Universitas Muhammadiyah Surakarta. Using a descriptive qualitative approach, data were collected through in-depth interviews with five students who actively follow Fiani Adilaa's content. The findings reveal that Fiani Adilaa's content not only delivers beauty tutorials and product reviews but also constructs an inclusive narrative of beauty through the promotion of self-love and self-acceptance. These messages influence audiences to perceive beauty as personal and authentic, reducing societal pressure to conform to narrow beauty standards. However, the study also identifies the dual influence of social media, which simultaneously reinforces idealized beauty standards while creating space for more realistic perspectives. This research highlights the potential of beauty vloggers as agents of change in broadening societal views on beauty, particularly in the context of digital mass communication. These findings provide a foundation for further studies on the influence of social media in shaping societal constructs of beauty standards.
PENGARUH KEPEMIMPINAN, KOMUNIKASI DAN MOTIVASI TERHADAP KINERJA GURU SMA BATIK 1 SURAKARTA Oktavia, Josi Tana Nur; Purwo Saputro, Edy
JURSIMA Vol 11 No 2 (2023): Volume 11 Nomor 2 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i2.1006

Abstract

Tujuan penelitian ini ialah menganalisis pengaruh kepemimpinan, komunikasi dan motivasi terhadap kinerja guru SMA Batik 1 Surakarta. Metode penelitian ini ialah menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini merupakan seluruh guru yang bekerja di SMA Batik 1 Surakarta. Jumlah sampel dalam penelitian ini adalah sebanyak 59 orang guru SMA Batik 1 Surakarta yang akan dipilih secara acak. Teknik pengambilan sampel yang digunakan dalam penelitian ini sendiri secara spesifik adalah teknik probability sampling. Penelitian ini menggunakan data primer. Metode pengumpulan data yang diterapkan dalam penelitian ini yaitu melalui penyebaran kuesioner. Teknik analisis data dalam penelitian ini menggunakan Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Uji Koefisien Determinasi (R2), Uji F, Uji T, Analisis Regresi Linear Berganda. Hasil penelitian ini ialah bahwa Kepemimpinan berpengaruh signifikan terhadap Kinerja Guru. Komunikasi tidak berpengaruh signifikan terhadap Kinerja Guru. Motivasi berpengaruh signifikan terhadap Kinerja Guru.
Price, Quality, and Availability Factors on Consumption Intention of Healthy Food Kusdiyanto, Kusdiyanto; Purwo Saputro, Edy; Irawati, Zulfa; Murwanti, Sri; Irmawati, Irmawati; Probowati Setyaningrum, Dewi
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.878

Abstract

The food people consume and how the food is consumed are essential determinants of health.Consumption of healthy food is an intriguing topic with contradictory findings in various cases. It provides an indirect overview of the diversity and interest in the study of healthy food products throughout both pandemic and endemic periods. Using regression analysis, this study examined the influence of price, quality, and availability on the purchase intention of healthy food products of 100 students. The results revealed that price, quality, and availability influenced the intention to purchase healthy food products. Limitations and suggestions for further studies are offered for consideration.
The Impact of Brand on Purchasing Decisions Purwo Saputro, Edy; Probowati Setyaningrum, Dewi
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.879

Abstract

Many factors influence purchasing decisions as they relate to several aspects. It becomes more complex when the choice is diverse and prices vary, including the influencing factors that provide freedom of choice. Brand is the concept of consumers and affects consumers’ decision-making. Therefore, brand image and brand trust of consumers are linked to each other. Thus, brand image will affect brand trust of consumers. In addition, the brand also indirectly influences purchasing decisions due to the increasing number of products. To that end, this research’s problem is whether the brand influences purchasing decisions. This research method employed regression analysis involving samples of 100 students from Faculty of Economics and Business, Universitas Muhammadiyah Surakarta representing the millennial generation. The results showcased that brand image did not affect purchasing decisions, but brand trust did. Further, limitations and suggestions are presented for theoretical deepening and further research.
Application of The Technology Acceptance Model in Measuring Customer Satisfaction and Loyalty Tasrif, Muh; Agus Setiawan, Anton; Purwo Saputro, Edy; Kussudyarsana, Kussudyarsana
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1049

Abstract

This study aims to investigate the influence of technology acceptance factors and website service quality in measuring customer satisfaction and loyalty for online shopping. This research was conducted in Mamuju, Indonesia. The sample was selected using accidental sampling involving 200 Shopee marketplace users. The data in this study were processed using structural Equation Molding (SEM) with partial least square alternative 3.0 (PLS). The results of this study indicate that the technology acceptance factor has a positive and significant effect on customer satisfaction, the technology acceptance factor has a positive and significant effect on customer loyalty, website service quality has a positive and significant effect on customer satisfaction, website service quality has a positive and significant effect on customer loyalty and Consumer satisfaction has a positive and significant influence on consumer loyalty as well as customer satisfaction also plays a moderating role in the technology acceptance factor on loyalty through customer satisfaction and website service quality on customer loyalty through customer satisfaction.
The Effect of Social Media and Service Quality on Patient Loyalty with Satisfaction as Mediation at Mojosongo Clinic 1 Setia Budi, Rahmad; Purwo Saputro, Edy; Alam R, Yusuf
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1874

Abstract

Mojosongo 1 Clinic is a health clinic that was established in 2017. The clinic has a busy situation every day. This is a reference for researchers to find out whether social media factors and customer quality can affect customer loyalty. The clinic has social media accounts in the form of Instagram and WhatsApp to carry out marketing through social media. The use of social media as a marketing tool has been used for 6 years. The purpose of this study is to analyze the effect of social media and service quality on patient loyalty with satisfaction as mediation at Mojosongo 1 Clinic. This research is quantitative. The participants in this study were visitors to Mojosongo 1 Health Centre. Purposive sampling is the sampling method used. The calculation uses Ferdinand's idea. 140 respondents were obtained as the research sample. Primary data was used in making this research.  Questionnaire distribution is the data collection method in this study. The data analysis method in this study uses SMARTPLS software, namely Partial Least Square (PLS). The results of this study show that social media has a positive and significant impact on Loyalty. Service quality has a negative and insignificant impact on Loyalty. Social Media and service quality have a positive and significant impact on Satisfaction. Satisfaction has a positive and significant impact on Loyalty. Social Media has a positive and significant impact on Loyalty through Satisfaction. Service quality has a positive and significant impact on Loyalty through Satisfaction.
The Influence of Live Streaming Features and Ease of Use on Purchase Intention for Muslim Fashion Products on Shopee Mediated by Consumer Trust Muhriza, Nurul; Purwo Saputro, Edy; Sholahuddin, Muhammad; Kussudyarsana, Kussudyarsana
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2931

Abstract

This study focuses on analyzing the impact of live streaming features and ease of use on purchase intention for Muslim fashion products on Shopee, with consumer trust as a mediator. The research uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to 150 respondents who are active Shopee users in Sukoharjo Regency. Data analysis is performed using SmartPLS 3 to test the structural model and relationships between variables. The results show that live streaming and ease of use significantly affect consumer trust. Live streaming features also significantly affect purchase intention, while ease of use does not. Consumer trust is proven to mediate the relationship between live streaming features and purchase intention, as well as between ease of use and purchase intention. This research provides important implications for e-commerce industry practitioners, especially in marketing strategies for Muslim fashion products through the Shopee platform, highlighting the importance of live streaming features and building consumer trust to enhance purchase intention.
ANALISIS PENGGUNAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN ONLINE (STUDI DESKRIPTIF PADA AKUN @beautyhijab.sukoharjo) Puspita Sari, Dela; Purwo Saputro, Edy; Purworini, Dian; Azaria Rahmadiva, Lelita
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.26162

Abstract

This study aims to determine and describe the use of Instagram as an online marketing communication media carried out by @beautyhijab.sukoharjo, in this study using the AIDA theory (Attention, Interest, Desire, Action), this study uses a descriptive qualitative approach, with data collection through interviews, observations and documentation of 2 people and documentation of the @beautyhijab.sukoharjo account, this study uses a purposive sampling sample with the criteria of the owner and admin of Instagram @beautyhijab.sukoharjo who have an understanding and participate in the process of managing Instagram as an online marketing communication media @beautyhijab.sukoharjo. the results of this study indicate that the use of Instagram is very effective in promoting @beautyhijab.sukoharjo products by implementing marketing communication strategies and applying the AIDA theory through the stages of Attention, Interest, Desire and Action @beautyhijab.sukoharjo can attract consumer attention to products through attractive offers until consumers take action to purchase products.
Co-Authors Agus Muqorobin Agus Setiawan, Anton Alam R, Yusuf Azaria Maharani, Nova Azaria Rahmadiva, Lelita Candra Kusuma Wardana Dian Purworini Febriyanto, Ahmad Hanutama, Adhitya Irmawati Irmawati Kusdiyanto Kusdiyanto, Kusdiyanto Kussudyarsana Kussudyarsana M. Sholahuddin Muh. Tasrif Muhriza, Nurul Nur Asida, Abi Yusuf Oktavia, Josi Tana Nur Pradita Rahmalia, Yossy Probowati Setyaningrum, Dewi Probowati Setyaningrum, ewi Puspita Sari, Dela Rafidah Calistarahma, Inas Setia Budi, Rahmad Sri Murwanti Zulfa Irawati, Zulfa