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All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan
Nina , Rambu Kudu
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Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS PENGARUH MEDIA SOSIAL, KUALITAS PRODUK DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA ONLINE SHOP ALLFASHION KOTA WAINGAPU) Nina , Rambu Kudu; Situmorang, Tumpal P
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 10 No. 4 (2024): 2024 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v10i4.219

Abstract

The purpose of this study is to explore the influence of social media, product quality and trust on consumer shopping decisions at Allfashion online shop. The research method uses non-probality sampling with purposive sampling techniques, the sampling criteria are consumers who have made purchases at allfashion online shops at least 2 times and are domiciled in Waingapu City District. Data analysis using multiple regression, the results showed social media, product quality and trust had a significant effect on purchasing decisions.
Co-Authors Situmorang, Tumpal P