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All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan
Kamunggul, Dorkas Lemba
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Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH ORIENTASI PASAR, KEUNGGULAN KOMPETITIF TERHADAP KEBERLAJUTAN USAHA (STUDI PADA PELAKU UMKM DI KOTA WAINGAPU) Kamunggul, Dorkas Lemba; Situmorang, Tumpal P.
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 10 No. 4 (2024): 2024 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

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Abstract

The influence of market orientation, competitive advantage on the sustainability of MSMEs This research aims to analyze how market orientation in business sustainability and increase competitive advantage in a business. This research method uses a quantitative method that aims to explain the relative relationship between the variables investigated and the effects of other variables. The results of the above research can provide a superior strategy for the sustainability of MSMEs and achieve superior competitiveness in the market.
Co-Authors Situmorang, Tumpal P.