GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan
Vol. 10 No. 4 (2024): 2024 Juni

PENGARUH ORIENTASI PASAR, KEUNGGULAN KOMPETITIF TERHADAP KEBERLAJUTAN USAHA (STUDI PADA PELAKU UMKM DI KOTA WAINGAPU)

Kamunggul, Dorkas Lemba (Unknown)
Situmorang, Tumpal P. (Unknown)

Article Info

Publish Date
27 Jun 2024

Abstract

The influence of market orientation, competitive advantage on the sustainability of MSMEs This research aims to analyze how market orientation in business sustainability and increase competitive advantage in a business. This research method uses a quantitative method that aims to explain the relative relationship between the variables investigated and the effects of other variables. The results of the above research can provide a superior strategy for the sustainability of MSMEs and achieve superior competitiveness in the market.

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Journal Info
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan
Website

Abbrev

description

Publisher

Lembaga Kajian Ilmu Sosial dan Politik

Subject

Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan mempublikasi hasil penelitian dan kegiatan pengabdian kepada masyarakat meliputi bidang 1. Politik Lokal (Perilaku dan partisipasi politik, Pemilihan kepala daerah, Pemilihan legislatif di tingkat daerah, dan lain sebagainya). 2. ...