Article Per Year (5 Year)
p-Index From 2021 - 2026
1.116
P-Index
This Author published in this journals
All Journal International Journal of Economics Development Research (IJEDR) Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Innovative: Journal Of Social Science Research Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Metta: Jurnal Penelitian Multidisiplin Ilmu
Gulo, Nur’Ainun
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
ANALISIS TEMPAT, LAYANAN, KREATIFITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI MASKET PLACE Herawati, Yeni; Nasution, Meisa Fitri; Gulo, Nur’Ainun
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 10 No. 4 (2024): 2024 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v10i4.239

Abstract

This research aims to analyze the influence of place, service, product creativity and promotion factors on purchasing decisions in the marketplace. Marketplaces as electronic trading platforms have become the main choice for many consumers in making purchases. Place factors, the services provided, the creativity of the products offered, as well as the promotional strategies implemented, play a major role in influencing consumer purchasing decisions. The research method used is a quantitative approach by collecting data through questionnaires distributed to marketplace users in Teluk Panji Village. The data obtained was then analyzed using multiple linear regression techniques to find out how much influence each independent variable had on purchasing decisions. The research results show that all independent variables, namely place, service, product creativity and promotion, have a positive and significant influence on purchasing decisions. The product creativity variable has the most dominant influence, followed by service, place and promotion. These findings indicate that to improve purchasing decisions, marketplaces need to pay more attention to increasing innovation in product creativity, better service, more strategic locations and effective promotions. This research provides practical contributions for marketplace managers in designing better marketing strategies and provides insight for future researchers to develop studies related to other variables that may influence purchasing decisions in the marketplace.
Pengaruh Pelatihan, Pengembangan Karir, Motivasi Kerja dan Kepuasan Kerja Terhadap Kinerja Pegawai pada Dinas Kependudukan dan Pencatatan Sipil Kabupaten Labuhanbatu Gulo, Nur’ainun; Siregar, Nurintan Asyiah
Jurnal Penelitian Multidisiplin Ilmu Vol 2 No 5 (2024): Februari 2024
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of training, career development, work motivation and job satisfaction on employee performance at the Population and Civil Registration Office of Labuhanbatu Regency. The research method uses multiple linear regression analysis which is processed using SmartPLS3. The results of the study prove that the variables of training, career development, work motivation and job satisfaction have a significant effect on performance. The R Square value is 0.812 or 81.20% of the Training, Career Development, Work Motivation and Job Satisfaction variables affect employee performance while the remaining 18.80% is influenced by other factors.
Optimizing Human Capital through Training, Career Development, and Discipline to Improve Employee Performance: Evidence from South Labuhanbatu Government Office Afgandhi, Maulana; Hasibuan, Muhammad Irwansyah; Gulo, Nur’ainun
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.9222

Abstract

This study aims to analyze the effect of training, career development, and work discipline on employee performance. The research is motivated by the need to strengthen human resource capacity in the public sector to deliver optimal services. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS application. Data were collected through questionnaires distributed to employees of the South Labuhanbatu District Disaster Management Agency. The findings indicate that training has a positive and significant impact on employee performance, showing that relevant, targeted, and continuous training programs can enhance employees’ skills and work productivity. Career development also plays a vital role by motivating employees to improve their performance when clear and structured career pathways are provided. In addition, work discipline contributes significantly to employee performance, as adherence to rules, accountability, and consistency in work behavior strengthen overall performance. These results highlight the importance of integrating training, career development, and work discipline in organizational strategies. The study emphasizes the need for public organizations to design effective training programs, establish structured career development systems, and promote a strong culture of discipline to sustainably improve employee productivity and service quality.
Pengaruh Disiplin Kerja, Motivasi Kerja Lingkungan Kerja, dan Persepsi Pegawai terhadap Kinerja Pegawai di Kantor Kementerian Agama Kabupaten Labuhanbatu Siregar, Nurintan Asyiah; Safri, Hayanuddin; Gulo, Nur’ainun; Suyanti, Suyanti
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 9 No. 2 (2023): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v9i2.1840

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja, disiplin kerja, motivasi kerja serta persepsi pegawai tergadap kinerja pegawai Kantor Kementerian Kabupaten Labuhanbatu. Penelitian ini menggunakan metode Kuantitatif. Analisis data meliputi uji validitas, uji reliabilitas, uji asumsi klasik dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa secara parsial (uji t) dan simultan seluruh variabel berpengaruh positif dan signifikan terhadap kinerja pegawai Kantor Kementerian Kabupaten Labuhanbatu. Melalui pengujian koefisien determinasi (AdjustedR Square) bahwa kinerja mampu dijelaskan oleh lingkungan kerja, disiplin kerja, motivasi kerja serta persepsi pegawai.
Analisis Keputusan Pembelian Melalui Personal Selling, Gaya Hidup, dan Kualitas Produk Di Coffee Shop RHL Siregar, Nurul Aida; Siregar, Nurintan Asyiah; Gulo, Nur’Ainun
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.10687

Abstract

AbstrakSelama beberapa tahun terakhir, industri yang terus berkembang di Indonesia adalah usaha kedai kopi. Minum kopi telah menjadi bagian dari gaya hidup yang populer, sehingga membuka kedai kopi menjadi prospek bisnis yang menarik. Penelitian ini bertujuan untuk mengidentifikasi apakah personal selling, gaya hidup, dan kualitas produk memiliki dampak terhadap keputusan pembelian di Coffee RHL Kota Batu. Penelitian ini menerapkan metode survey dengan menggunakan pendekatan kuantitatif. Dari hasil analisis, dapat disimpulkan bahwa personal selling, gaya hidup, dan kualitas produk memiliki dampak positif yang dapat mempengaruhi keputusan konsumen untuk memilih Coffee RHL. Penelitian ini menunjukkan bahwa terdapat korelasi yang signifikan antara personal selling, gaya hidup, dan kualitas produk dengan keputusan pembelian saat memilih Coffee shop RHL sebagai opsi tempat yang dapat dikunjungi.Kata Kunci: Personal Selling, Gaya Hidup, Kualitas Produk, Keputusan Pembelian
Pengaruh Motivasi, Insentif Dan Disiplin Kerja Terhadap Prestasi Kerja Karyawan Pada PT. Nubika Jaya Miswanto, Ijul; Nasution, Novrihan Leily; Gulo, Nur’ainun
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 6 No 2 (2025): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v6i2.6230

Abstract

This research aims to determine and analyze the influence of motivation, incentives, and work discipline on employe work performance at PT. Nubika Jaya. This research uses a quantitative approach with a sample size of 60 respondents. Data collection was carried out by distributing questionnaires to respondents. The data obtained were analyzed using the SPSS version 27 program. The analysis methods used include validity and reliability tests to assess the quality of the research instrument, classical assumption tests as a prerequisite for analysis, and multiple linear regression analysis. Additionally, a t-test was conducted to determine the partial influence of the independent variables, an F-test to determine the simultaneous influence, and the coefficient of determination to measure the extent of the independent variables' contribution to the dependent variable. The research results indicate that motivation, incentives, and work discipline, both partially and simultaneously, have a positive and significant effect on employe work performance, as evidenced by a t-statistic value greater than the t-table value and a significance level less than 0.05.
Co-Authors Afgandhi, Maulana Hasibuan, Muhammad Irwansyah Miswanto, Ijul Nasution, Meisa Fitri Nasution, Novrihan Leily Safri, Hayanuddin Siregar, Nurintan Asyiah Siregar, Nurul Aida Suyanti Suyanti Yeni Herawati, Yeni