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All Journal JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi
Azzahra, Intan Yulia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Pemanfaatan Digital Marketing Sebagai Media Membangun Jaringan Bisnis pada UMKM Milan Food Marselina, Resya Dwi; Fadillah, Ajeng Ismil; Hendriawan, Rian; Azzahra, Intan Yulia
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 6 (2024): Februari 2024
Publisher : Melati Institute

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Abstract

This study aims to determine the benefits of digital marketing as a medium for building business networks in Milan Food MSMEs. This research uses qualitative methods, the technical data analysis used in this research is by interviewing the business owner or owner of Milan Food. And get results that show that the role of digital marketing affects the development of the Milan Food business network. The business network is the key to success and has a very influential factor in the marketing of Milan Food. With digital technology, business people can look for opportunities with business strategies to make sales, the business strategy carried out is through marketing.
Analisis Pemanfaatan Digital Marketing Sebagai Media Membangun Jaringan Bisnis pada UMKM Milan Food Marselina, Resya Dwi; Fadillah, Ajeng Ismil; Hendriawan, Rian; Azzahra, Intan Yulia
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 6 (2024): Februari 2024
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the benefits of digital marketing as a medium for building business networks in Milan Food MSMEs. This research uses qualitative methods, the technical data analysis used in this research is by interviewing the business owner or owner of Milan Food. And get results that show that the role of digital marketing affects the development of the Milan Food business network. The business network is the key to success and has a very influential factor in the marketing of Milan Food. With digital technology, business people can look for opportunities with business strategies to make sales, the business strategy carried out is through marketing.
Co-Authors Fadillah, Ajeng Ismil Hendriawan, Rian Marselina, Resya Dwi