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Relationship dan Syariah Marketing terhadap Loyalitas Nasabah dengan Kepuasan Nasabah sebagai Variabel Intervening : (Studi Kasus Bank Sumut Kantor Cabang Syariah Medan Ringroad) Wardoyo, Muhammad Dimas; Zulhendry, Zulhendry; Affandi, Ismi
BISMA Cendekia Vol. 2 No. 2 (2022): BISMA Cendekia - Januari 2022
Publisher : Politeknik Cendana

Industri perbankan syariah merupakan salah satu sektor bisnis yang mengalami pertumbuhan positif ditengah hantaman fenomena pandemi covid-19. Permasalahan yang masih menjadi pekerjaan rumah bagi perusahaan industri perbankan syariah saat ini yaitu membentuk nasabah loyal. Kecenderungan nasabah loyal di PT Bank Sumut Kantor Cabang Syariah Medan Ringroad bukan didasari oleh kepuasan, melainkan faktor diluar dari kepuasan nasabah. Tujuan dari penelitian ini adalah mengetahui pengaruh seluruh variabel independen terhadap variabel dependen melalui variabel intervening. Metode pengumpulan data melalui kuesioner yang dibagikan kepada nasabah PT Bank Sumut Kantor Cabang Syariah Medan Ringroad dengan sampel yang diambil sebanyak 97 responden. Teknik analisis yang digunakan dalam penelitian ini adalah path analysis dan sobel test. Hasil penelitian menunjukkan bahwa relationship marketing berpengaruh positif dan signifikan terhadap loyalitas nasabah, syariah marketing berpengaruh positif dan signifikan terhadap loyalitas nasabah, relationship marketing menunjukkan tidak berpengaruh dan tidak signifikan terhadap kepuasan nasabah, syariah marketing berpengaruh positif dan signifikan terhadap loyalitas nasabah, kepuasan nasabah menunjukkan tidak berpengaruh dan tidak signifikan terhadap loyalitas nasabah, kepuasan nasabah tidak dapat memediasi pengaruh relationship marketing terhadap loyalitas nasabah dan kepuasan nasabah tidak dapat memediasi pengaruh syariah marketing terhadap loyalitas nasabah.

FAKTOR – FAKTOR YANG BERHUBUNGAN DENGAN KEJADIAN DIABETES MELITUS TIPE 2 PADA PEKERJA PERUSAHAAN MINYAK DAN GAS DI PROVINSI RIAU Waren, Annes; Zainal, Fahma; Zulhendry, Zulhendry; Indrawan, Indrawan
Jurnal Ilmu Kesehatan Abdurrab Vol 1 No 3 (2023): Volume 1 Nomor 3 September 2023
Publisher : LPPM Universitas Abdurrab

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Background: Type 2 diabetes mellitus is a metabolic disorder characterized by an increase in blood sugar due to decreased insulin secretion by pancreatic beta cells. Data from the Pekanbaru City Health Office in 2019 showed that diabetes mellitus was ranked second in the 10 most common diseases. Every worker has potential hazards and risks in carrying out work that has an impact on occupational health problems. Working schedules can lead to unhealthy behaviors, such as eating, smoking, and exercising. Until now there is no data on type 2 diabetes mellitus among oil and gas workers at PT X in Riau province, but when the preliminary survey was conducted there were quite a number of workers with type 2 diabetes mellitus whose incidence rate of disease 2 was not known in the company. Objectives : it is necessary to carry out prevention and control efforts by looking at the risk factors that affect the disease. Methods: This research is a descriptive observational study with a cross- sectional study design and using the chi-square test Results: he results of this study indicate that there are 179 (6.8%) workers who are affected by the incidence of type 2 diabetes mellitus and the variable associated with the incidence of type 2 diabetes mellitus in workers at the oil and gas company PT X in Riau province is age (p=0.00 and PR=5.286), BMI (P=0.00 and PR=1.875), gender (P=0.047 and PR=1.714), type of work (P=0.003 and PR=0.631), and variables that are not related are activity physical (P = 0.486). Conclusion: There is a significant relationship between age, BMI, gender and type of work with the incidence of type 2 diabetes mellitus in workers at the oil and gas company PT X in Riau province. Keyword : Diabetes mellitus type 2, workers oil and gas

Pengaruh Literasi Halal, Kualitas Produk, dan Labelisasi Halal Terhadap Keputusan Pembelian Skincare Innisfree Pada Masyarakat Muslim Kecamatan Medan Patumbak : Syafitri Wirabuana, Adjeng; Zulhendry, Zulhendry; Wathan, Hubbul; Agus, Rival
Jurnal Bilal: Bisnis Ekonomi Halal Vol. 3 No. 2 (2022): Edisi Desember
Publisher : Politeknik Negeri Medan

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Penelitian ini bertujuan untuk mengetahui pengaruh literasi halal, kualitas produk, dan labelisasi halal terhadap keputusan pembelian skincare innisfree pada masyarakat muslim di kota Medan. Metode yang digunakan adalah kuantitatif. Teknik pengumpulan data menggunakan kuesioner dengan sampel sebanyak 100 responden yang dinilai secara likert, diuji validitas dan reabilitas . Analisis yang digunakan dalam penelitian ini adalah analisis regresi linear berganda dengan bantuan SPSS 25. Hasil penelitian menunjukkan Literasi halal berpengaruh negatif dan signifikan terhadap keputusan pembelian skincare innisfree pada masyarakat muslim di Kecamatan Medan Patumbak. Kualitas Produk tidak berpengaruh signifikan terhadap keputusan pembelian skincare innisfree pada masyarakat muslim di di Kecamatan Medan Patumbak. Labelisasi halal secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian skincare innisfree pada masyarakat muslim di Kecamatan Medan Patumbak. Literasi Halal, Kualitas Produk, dan Labelisasi Halal secara simultan berpengaruh signifikan terhadap keputusan pembelian skincare innisfree pada masyarakat muslim di Kecamatan Medan Patumbak. This study was conducted to determine the effect of halal literacy, product quality, and halal labeling on purchasing decisions for innisfree skincare in Muslim communities in the city of Medan. The method used is quantitative. The data collection technique used a questionnaire with a sample of 100 respondents who were assessed by Likert, tested for validity and reliability. The analysis used in this study was multiple linear regression analysis with the help of SPSS 25. The results showed that halal literacy had a negative and significant effect on purchasing decisions for innisfree skincare in Muslim communities in Medan Patumbak District. Product quality has no significant effect on purchasing decisions for innisfree skincare for Muslim communities in Medan Patumbak District. Halal labeling partially has a positive and significant effect on purchasing decisions for innisfree skincare for Muslim communities in Medan Patumbak District. Halal Literacy, Product Quality, and Halal Labeling simultaneously have a significant effect on purchasing decisions for Innisfree skincare in Muslim communities in Medan Patumbak District.

PENINGKATAN KUALITAS TIDUR PADA IBU RUMAH TANGGA DENGAN SENAM AEROBIK Oktaviana, Elisa; Nadrati, Bahjatun; Dedy Supriatna, Lalu; Zulhendry, Zulhendry
Jurnal LENTERA Vol. 4 No. 1 (2024): Jurnal LENTERA
Publisher : Stikes Yarsi Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57267/lentera.v4i1.324

Sleep quality is a description that explains a person's ability to maintain sleep time and the absence of disturbances experienced during the sleep period. Sleep quality is an illustration of how a person can easily start sleeping and maintain sleep. The quality of a person's sleep can be seen from the aspect of the length of time they sleep, and the complaints they feel during sleep or after waking up. There are 431 housewives in Kekeri hamlet. This community service was carried out in May 2023 by first providing an explanation to housewives in East Kekeri hamlet of the benefits of aerobic exercise to improve sleep quality using the lecture method then continuing on the following day, namely implementing aerobic exercise every afternoon for housewives There were 18 people present. Participants were then given a questionnaire about sleep quality before and after doing aerobic exercise 3 times a week for 1 month with a total of 12 meetings. The results of community service activities that have been carried out in East Kekeri Hamlet show that there is a difference in the average quality of sleep before and after aerobic exercise where the quality of sleep has increased. Aerobic exercise has the effect of improving the quality of sleep in housewives, this is very useful so that people know how to treat insomnia independently in an easy way.

Relationship dan Syariah Marketing terhadap Loyalitas Nasabah dengan Kepuasan Nasabah sebagai Variabel Intervening : (Studi Kasus Bank Sumut Kantor Cabang Syariah Medan Ringroad) Wardoyo, Muhammad Dimas; Zulhendry, Zulhendry; Affandi, Ismi
BISMA Cendekia Vol. 2 No. 2 (2022): BISMA Cendekia - Januari 2022
Publisher : Politeknik Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Industri perbankan syariah merupakan salah satu sektor bisnis yang mengalami pertumbuhan positif ditengah hantaman fenomena pandemi covid-19. Permasalahan yang masih menjadi pekerjaan rumah bagi perusahaan industri perbankan syariah saat ini yaitu membentuk nasabah loyal. Kecenderungan nasabah loyal di PT Bank Sumut Kantor Cabang Syariah Medan Ringroad bukan didasari oleh kepuasan, melainkan faktor diluar dari kepuasan nasabah. Tujuan dari penelitian ini adalah mengetahui pengaruh seluruh variabel independen terhadap variabel dependen melalui variabel intervening. Metode pengumpulan data melalui kuesioner yang dibagikan kepada nasabah PT Bank Sumut Kantor Cabang Syariah Medan Ringroad dengan sampel yang diambil sebanyak 97 responden. Teknik analisis yang digunakan dalam penelitian ini adalah path analysis dan sobel test. Hasil penelitian menunjukkan bahwa relationship marketing berpengaruh positif dan signifikan terhadap loyalitas nasabah, syariah marketing berpengaruh positif dan signifikan terhadap loyalitas nasabah, relationship marketing menunjukkan tidak berpengaruh dan tidak signifikan terhadap kepuasan nasabah, syariah marketing berpengaruh positif dan signifikan terhadap loyalitas nasabah, kepuasan nasabah menunjukkan tidak berpengaruh dan tidak signifikan terhadap loyalitas nasabah, kepuasan nasabah tidak dapat memediasi pengaruh relationship marketing terhadap loyalitas nasabah dan kepuasan nasabah tidak dapat memediasi pengaruh syariah marketing terhadap loyalitas nasabah.

Determinasi Keputusan Menabung Masyarakat pada Produk Tabungan Haji di Bank Syariah Indonesia Kota Medan Faddila, Luthfiya; Zulhendry, Zulhendry; Nasution, Anriza Witi; Supaino, Supaino; Seri, Ermyna
Jurnal EMT KITA Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i1.5656

This study was conducted to determine the effect of Product Innovation, Service Quality, and Knowledge on People's Decision to Save in Hajj Savings Products at Bank Syariah Indonesia in Medan. In this study, there are independent variables, namely Product Innovation, Service Quality, and Knowledge, as well as a dependent variable, namely the Decision to Save. Primary data in this study were obtained through questionnaires distributed to customers at Bank Syariah Indonesia in Medan who had used Hajj Savings Products, with a sample size of 100 respondents. This study used a quantitative method with a Likert scale instrument. The data were processed using the SPSS 26 program using multiple linear regression analysis techniques. Based on the results of the partial test, it shows that Product Innovation, Service Quality, and Knowledge partially have a positive and significant effect on the Decision to Save. Similarly, simultaneously, Product Innovation, Service Quality, and Knowledge have a positive and significant effect on the Decision to Save for the Hajj Savings Product at Bank Syariah Indonesia in Medan.

Menumbuhkan Minat Menabung Mahasiswa: Pengaruh Literasi Keuangan Islam, Motivasi, Digitalisasi, dan Kepercayaan Hasibuan, Siti Halimah; Nasution, Anriza Witi; Zulhendry, Zulhendry; Zuardi, Muhammad; Nuraini, Nuraini
Jurnal EMT KITA Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i1.5660

This study aims to examine the influence of Islamic financial literacy, saving motivation, service digitalization, and trust on students’ interest in saving at Bank Syariah Indonesia. Primary data were collected through questionnaires distributed to 60 students of the Islamic Finance and Banking Study Program at Medan State Polytechnic. The study employed a quantitative approach using a Likert-scale instrument. The collected data were analyzed using multiple linear regression with SPSS version 26. The findings indicate that Islamic financial literacy (t hitung = 2,842; Sig. = 0,006) and trust (t hitung = 5,001; Sig. = 0,000) have a positive and significant effect on students’ interest in saving, while saving motivation (t hitung = 0,373; Sig. = 0,711) has no significant effect. Conversely, service digitalization (t hitung = -2,166; Sig. = 0,035) shows a negative and significant effect on saving interest. Simultaneously, the four independent variables jointly have a positive and significant influence on saving interest at Bank Syariah Indonesia. The coefficient of determination (R²) of 0.633 suggests that 63.3% of the variation in saving interest can be explained by the four independent variables, while the remaining 36.7% is attributed to other factors not examined in this study.

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