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All Journal JTechLP Journal of Teaching and Education for Scholars
Athyah, Andi Ummy
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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STUDENTS' PERCEPTION OF ONLINE LEARNING IN LISTENING CLASS AT THE ENGLISH EDUCATION STUDY PROGRAM Athyah, Andi Ummy; Korompot, Chairil Anwar; G, Hasriani
JTechLP: Journal of Technology in Language Pedagogy Vol 2, No 3, Nov (2023): JTechLP: Journal of Technology in Language Pedagogy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jtechlp.v3i2, June.63165

Abstract

This research aims to find out the perceptions of English students towards online learning in listening classes. The method used in this research is a qualitative descriptive method. The participants in this research were students of the English Education Study Program class of 2023, Universitas Negeri Makassar. Eight students were selected as participants using a simple random sampling technique. The instrument used in this research was an interview analysis qualitatively and descriptively to determine the findings from the interview transcript. Overall, students had positive and negative perceptions of online learning in listening classes. The positive perceptions regarding online learning in the listening classes were expressed as follows 1) It is fun, 2) It improves listening skills 3) It is flexible 4) It involves the use of practical applications, e.g., Google Meet, and 5) It is applied using effective strategies. Meanwhile, the students’ negative perceptions of online learning in the listening classes were expressed as follows 1) it is technical constraints, and 2) it is non-technical constraints. Even though the students' perceptions varied, based on the data obtained, positive perceptions are more dominant than negative perceptions. Therefore, it can be concluded that students had a positive perception regarding online learning in listening classes.
Seventeen Group Music and Indomilk: A Critical Discourse Analysis of Language and Power in Celebrity Endorsement Fortuna, Nurkhaira Ariendita; Athyah, Andi Ummy; Amin, Fatimah Hidayahni; Sunusi, Seny Luhriyani; Hanafie, Nurharsya Khaer
Journal for Teaching and Education for Scholars Vol 2 No 1 (2025): JOTES: May
Publisher : Yayasan Cendekiawan Indonesia Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59065/jotes.v2i1.215

Abstract

This study analyzes language and power relations in celebrity endorsement through the lens of SEVENTEEN’s advertisement for Indomilk. Although celebrity endorsements are known to influence purchasing decisions, there is scant focus on the discourse celebrities strategically employ, especially in the context of K-pop. Fairclough’s three-dimensional Critical Discourse Analysis (CDA) was used in this research to capture how SEVENTEEN’s language choices in their endorsement critically constrain or reproduce the power dynamics relations of the brand, the celebrities, and the consumers. Headed from June 2024 to March 2025, the study collected television and social media ads targeting specific audiences, alongside numerous other pieces of marketed dialogue and visuals. The data were examined at multi-levels: textual, discursive, and social practice. The results indicate that the primary narrative of the ads was to promote Indomilk not simply as a drink but as a vessel of joy, vigor, and global citizenship visually and textually via relatable marketing image and emotionally resonant vernacular. Culturally, the endorsement is framed in Korean with outlandish and groundless suggestions to defy any local inklings of identity which simultaneously aids the brand’s appeal among young local audiences amplifying brand loyalty. The research also notes the portrayals change when it comes to male idols as they perform emotive expressiveness and soft masculinity, which contributes to changing cultural traditions. The results of this study highlight how celebrity discourse operates as a site of socio-cultural and business appropriation, affixing brand power and molding identity of clientele. 
Co-Authors Amin, Fatimah Hidayahni Fortuna, Nurkhaira Ariendita G, Hasriani Hanafie, Nurharsya Khaer Korompot, Chairil Anwar Seny Luhriyani Sunusi