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All Journal Business Perspective Journal Proceeding Mercu Buana Conference on Industrial Engineering
Maulana, Satriyo
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Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering

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Pengaruh Promosi, Pendapatan, Citra Merek Terhadap Keputusan Pembelian Tiket Lomba Burung Kicau Maulana, Satriyo; Adelia, Vita; Purwanto, Dedik; Firdaus; Amelia; Yusuf, Ilham
Business Perspective Journal Vol. 4 No. 1 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i1.1658

Abstract

This research aims to analyze and describe the influence of promotion, income, and brand image on the decision to purchase tickets for the Indonesian Kuby bird competition in Semarang. The population in this study were participants in the Kuby Cup bird competition. The sample used in this research was 100 people. Data analysis was carried out using ordinal logistic regression analysis with SPSS 27. The results of this research analysis show that the promotion variable has a positive influence on purchasing decisions, the income variable has an influence on purchasing decisions, the brand image variable has an influence on purchasing decisions, and the promotion, income and brand image variables simultaneously influence purchasing decisions. Keywords: promotion, revenue, brand image, purchasing decisions
Perencanaan Kebutuhan Material untuk Menentukan Harga Pokok Produksi Jaket: Studi Kasus di Perusahaan Garmen Maulana, Satriyo; Raharjo, Eko; Tosin, Muh.
Proceeding Mercu Buana Conference on Industrial Engineering Vol 5 (2023): LEAN AND GREEN FOR SUSTAINABILITY DEVELOPMENT GOALS IN THE I4.0 ERA
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/MBCIE.2023.003

Abstract

In industrial competition, of course the company will further improve the quality of its management in order to survive in the competition. One of them is to improve the continuity of production in order to meet consumer demand in a timely manner, with good quality and minimal costs. CV. Woodpacker Bekasi in conducting production activities is required to be able to predict the level of consumer demand, production capacity, place and production costs. In addition, it also predicts the number of workers needed by the company to be able to calculate the cost of production which has an impact on the selling price of the product and the break-even point as well as the company's profit. Production planning and control is a way to estimate the amount of output to be produced to meet customer needs. In addition, it is also to predict material inputs, labor required, and predict production capacity to adjust the amount of demand. This research has a purpose, namely to plan and control materials in order to determine the cost of production. The method used is Aggregate Planning. The results of the study resulted in savings in the company's inventory for 8 months (January to August 2021) of Rp. 27.310.00 with the amount of production in accordance with consumer demand. For the period of September 2021, the total production cost is Rp. 252,015,000 and sales of Rp. 527,350,000 with a profit of Rp. 275,335,000.
Usulan Strategi Peningkatan Kualitas Sepatu Adidas Continental dengan Metode DMAIC di Industri PCaG Setiawan, Indra; Wijaya, Erik Odi; Kurnia, Reni; Maulana, Satriyo
Proceeding Mercu Buana Conference on Industrial Engineering Vol 4 (2022): RENEWABLE ENERGY TOWARD SUSTAINABILITY OF SUPPLY CHAINS IN THE I4.0 ERA
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/MBCIE.2022.004

Abstract

Perhatian penuh terhadap kualitas sangatlah penting, agar pelanggan tidak beralih pada produk pesaing. Hal ini selalu dijalankan oleh Industri PCaG yang bergerak dalam bidang penghasil sepatu. Jika perusahaan memproduksi produk dengan kualitas yang tidak bagus, maka akan berpengaruh buruk pada image perusahaan tersebut yang akan semakin turun. Oleh karena itu penting untuk melakukan pengendalian kualitas disetiap proses produksi. Penelitian ini bertujuan untuk memberikan strategi perbaikan guna meningkatkan kualitas produk sepatu di Industri PCaG. Metode yang digunakan adalah Define, Measure, Analyze, Improve dan Control (DMAIC). Hasil penelitian menunjukkan bahwa untuk meningkatkan kualitas produk diperlukan strategi perbaikan yaitu mengadakan training untuk peningkatan skill pekerja, meningkatkan pengawasan oleh leader team ke operator yang sedang bekerja, pengawasan setiap hari selama 5 minutes meeting untuk mereview kesalahan yang terjadi pada kondisi abnormal, menegaskan dan sosialiasasi ke operator agar selalu mengikuti SOP, meningkatkan perawatan berkala pada mesin agar performa mesin tetap maksimal dan melakukan pergantian part pada komponen mesin yang kurang maksimal.
Co-Authors Adelia, Vita Amelia Eko Raharjo Firdaus Firdaus Ilham Yusuf, Ilham Indra Setiawan Kurnia, Reni Purwanto, Dedik Tosin, Muh. Wijaya, Erik Odi