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ANALISIS PERAN CHATBOT DALAM MENINGKATKAN PELAYANAN TERHADAP KONSUMEN DI E-COMMERCE Mayla Humaira As-syiva; Muhammad Irwan Padli Nasution
Kohesi: Jurnal Sains dan Teknologi Vol. 1 No. 11 (2023): Kohesi: Jurnal Sains dan Teknologi
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3785/kohesi.v1i11.1160

Abstract

E-commerce, or electronic commerce, has drastically changed the business landscape by enabling businesses to sell products and services online. E-commerce encompasses the entire process of development, marketing, sales, delivery, payment and service, available 24 hours a day to customers, supported by the latest developments in AI (Artificial Intelligence). In the e-commerce landscape, chatbots have become irreplaceable virtual assistants for online stores, customers and business owners. In this case we will discuss the question of using chatbots, whether chatbots can answer all our questions and whether this service is useful for sellers. this research was conducted to answer questions that have been a question mark. This research uses the "literature study" method, which is a collection of facts and data in the form of theories or research as a basis for scientific work. Chatbots in e-commerce have some disadvantages, such as limited context understanding and dependence on accurate data. They may also be unable to respond to customer emotions, face language barriers, and be affected by privacy and security concerns. Despite these limitations, chatbots are still a valuable tool in e-commerce to improve customer service, operational efficiency, and the overall shopping experience
ANALISIS KEAMANAN DATA PRIBADI PENGGUNA E-COMMERCE PERSPEKTIF KEAMANAN DAN PRIVASI Mayla Humaira As-syiva; Muhammad Irwan Padli Nasution
Kohesi: Jurnal Sains dan Teknologi Vol. 3 No. 8 (2024): Kohesi: Jurnal Sains dan Teknologi
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3785/kohesi.v3i8.3821

Abstract

Penelitian ini bertujuan untuk mengkaji masalah keamanan dan privasi data pengguna e-commerce, tantangan yang dihadapi, serta solusi dan kebijakan yang dapat diterapkan. Melalui metode tinjauan literatur, kajian ini menyimpulkan bahwa konsumen semakin khawatir tentang keamanan data pribadi mereka saat berbelanja online, yang dapat memengaruhi kepercayaan dan niat beli mereka. Perusahaan e-commerce perlu menerapkan praktik terbaik untuk melindungi data pelanggan, seperti transparansi informasi, teknologi enkripsi, dan memberikan kontrol kepada pelanggan atas data mereka. Selain itu, kepatuhan terhadap regulasi privasi data yang berlaku, seperti GDPR dan CCPA, sangat penting untuk membangun kepercayaan konsumen. Di masa depan, pendekatan "Privacy by Design", menjelaskan manfaat bagi pelanggan, dan terus mematuhi peraturan, akan membantu perusahaan e-commerce melindungi data secara menyeluruh serta mempertahankan kepercayaan dan posisi kompetitif mereka dalam industri digital yang dinamis.
SRATEGI MANAJEMEN RESIKO DALAM MENGHADAPI KETIDAKPASTIAN DI PASAR GLOBAL Suhada; Mayla Humaira As-syiva; Eriana Saprida; Arsyadona
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 1 (2025): Jurnal Sains Student Research (JSSR)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i1.3275

Abstract

Uncertainty in global markets is a central issue in modern business management due to deep globalization. This uncertainty creates challenges for companies in all sectors due to rapid changes in consumer trends, government regulations, exchange rate fluctuations and geopolitical conditions. The aim of this journal is to provide an in-depth understanding of risk management in global markets as well as explore relevant risk management strategies, which are important for the future success of organizations in a complex global business environment. This research methodology combines a qualitative approach with literature analysis. By carrying out comprehensive risk identification, companies can determine appropriate mitigation steps. An integrated approach, which includes product diversification, hedging, technological innovation and corporate social responsibility, helps companies not only survive but also thrive. Thus, developing adaptive risk management strategies is critical to long-term success in dynamic global markets.
ANALISIS PROGRAM AFFILIASI SHOPEE DI MEDIA SOSIAL: literatur review Mayla Humaira As-syiva; Natasyah; Adrian Niken Lubis; M Sahlan; Nurbaiti
Kohesi: Jurnal Sains dan Teknologi Vol. 6 No. 3 (2024): Kohesi: Jurnal Sains dan Teknologi
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3785/kohesi.v6i3.9462

Abstract

This analysis will hopefully provide valuable knowledge on how to improve and optimize affiliate programs and provide recommendations for stakeholders in the e-commerce industry. Qualitative research emphasizes data quality over quantity. The data collected is considered relevant through interviews, direct observation and formal documentation and not through cues. Some solutions can be offered in overcoming the above shortcomings. First, it is imperative to improve the quality of the photos used to address the issue of product to image mismatch. In addition, to solve problems with affiliate links that don't always lead to the app, Finally, to make product reviews more completeThe conclusion from the results of the interview from the questions the researcher asked was that content creators promote products through social media Keywords: Affiliate, shopee, social media