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All Journal Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Natalia Sari Pujiastuti
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Humanities Social Sciences

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Peningkatan Kompetensi Digital Marketing UKM Melalui Pelatihan Video Promosi Untuk Komunitas UKM Kelurahan Pandean Lamper Kota Semarang Natalia Sari Pujiastuti; Kharisma Ayu; Sri Syamsiah
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 2 No. 4 (2023): Desember : Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/perigel.v2i4.1241

Abstract

This research highlights significant changes in consumption patterns and digitalization that pose challenges for businesses that are unable to adapt to these changes. Data shows that the majority of SMEs in Indonesia have not yet entered the digital ecosystem, one of which is business actors who are members of the Pandean Lamper Village SME Community. Therefore, promotional video training using the CapCut application is a strategic solution. This application is popular, free, and has complete features. Against this background, the research explores how to improve the digital marketing competence of SMEs through promotional video training. Aims to provide knowledge and skills to SMEs in digital marketing, so that they can utilize social media and video to promote their products. The benefits include increasing sales turnover for SMEs and contributing to academic development at Semarang University. This activity was attended by 28 people, with an age range of 25 – 60 years, the majority of whom are business people in the culinary sector. From the results of these activities, participants felt the benefits and were willing to persist in participating in the training activities until completion.
Pelatihan Kewirausahaan Digital Untuk Atlet Kota Semarang Natalia Sari Pujiastuti; Julianto, Edi Nurwahyu; Saptiono, Ami
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 3 No. 2 (2024): Juni: Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/perigel.v3i2.1747

Abstract

This service activity aims to increase the potential of athletes in the world of digital entrepreneurship for athletes assisted by KONI Semarang City through entrepreneurship training in the digital field. The potential for digital businesses in Indonesia is very large and is expected to continue to grow. Therefore the main focus of this activity is to provide a better understanding of the potential outside the world of sport as well as the digital entrepreneurial skills needed to start and manage your own business. The service method is in the form of understanding the Entrepreneurial Mindset, Facilitating Business Logo Creation and Digital Entrepreneurship Skills. By involving expertise in entrepreneurship and training, this program is designed to empower athletes to create independent economic opportunities. Through this approach, it is hoped that athletes can overcome economic challenges after retiring from their sports careers and create a brighter future as successful digital entrepreneurs.
Co-Authors Edi Nurwahyu Julianto, Edi Nurwahyu Kharisma Ayu Saptiono, Ami Sri Syamsiyah Lestari S