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All Journal Jurnal Ilmu Administrasi Bisnis Jurnal Ilmiah Bahasa dan Sastra Jurnal Dinamika Sosial Budaya Jurnal Pengabdian Mandiri Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Perigel: Jurnal Penyuluhan Masyarakat Indonesia Innovative: Journal Of Social Science Research APPA : Jurnal Pengabdian Kepada Masyarakat Jurnal Spektrum Komunikasi Da'watuna: Journal of Communication and Islamic Broadcasting Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmiah Multidisiplin Ilmu Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Journal of Social Movements Indonesian Journal of Social Science and Education Jurihum
Pujiastuti, Natalia Sari
Program Studi Ilmu Komunikasi, Fakultas Teknologi Informatika Dan Komunikasi Universitas Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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STRATEGI PENDIDIKAN KEWIRAUSAHAAN PERGURUAN TINGGI (Studi empiris di Fakultas Teknologi Informasi dan Komunikasi Universitas Semarang) Natalia Sari Pujiastuti
Jurnal Dinamika Sosial Budaya Vol 22, No 1 (2020): Juni
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jdsb.v22i1.3124

Abstract

The implementation of the right strategy to implement Entrepreneurship Education is believed to be able to foster student entrepreneurial interest. Thus it is hoped that the Faculty of Information Technology and Communication Science, University of Semarang, as an important part of improving education and a place to produce quality people, needs to carry out entrepreneurial education strategically and comprehensively to support the government in reducing unemployment and producing technology-literate young entrepreneurs for the achievement of Indonesia. as a developed country in the year 2045.This study used a qualitative descriptive method based on the contribution of researchers as entrepreneurial activists and lecturers. From this study, it was found that the phenomenon of a lack of interest and entrepreneurial movement among students was revealed due to the lack of support from the tertiary education institution.
PELATIHAN OPTIMALISASI SOSIAL MEDIA UNTUK MEMBANGUN REPUTASI POSITIF ORGANISASI KEMASYARAKATAN (ORMAS) KOTA SEMARANG Natalia Sari Pujiastuti; Errika Dwi Setya Watie; Sinta Pramucitra
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 6: Juni 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (883.794 KB)

Abstract

Organisasi Kemasyarakatan (Ormas) harus mampu meningkatkan kepercayaan dan legitimasi untuk membangun persepsi public bahwa keberadaan, kegiatan dan dampak dari organisasi tersebut sesuai dengan nilai sosial yang berpihak kepentingan masyarakat. Oleh karena itu Ormas perlu meningkatkan reputasi melalui komunikasi di sosial media guna mendapatkan kepercayaan dan dukungan masyarakat demi keberlangsungan Ormas. Metode yang digunakan yaitu observasi, kuesioner, pelatihan dan evaluasi kegiatan pelatihan. Dari metode tersebut diketahui masih kurangnya literasi terhadap pentingnya untuk mengoptimalkan social media khususnya yang terkait untuk meningkatkan reputasi organisasi kemasyarakatan (Ormas) di Kota Semarang. Hal ini selain karena kurangnya pengetahuan mengenai pentingnya reputasi bagi organisasi juga terbatasnya ketrampilan dalam pemanfaatkan social media serta keterbatasan SDM yang berada dalam organisasi. Hasil kegiatan pelatihan dan evaluasi kegiatan pelatihan diketahui mampu memberikan literasi serta ketrampilan penggiat Organisasi Kemasyarakatan (Ormas) dalam mengenali pemanfaatan platform social media sebagai sarana untuk menjaga reputasi organisasi melalui penyampaian informasi kepada masyarakat yang dapat berdampak terhadap keberlangsungan organisasi.
Peningkatan Kompetensi Digital Marketing UKM Melalui Pelatihan Video Promosi Untuk Komunitas UKM Kelurahan Pandean Lamper Kota Semarang Natalia Sari Pujiastuti; Kharisma Ayu; Sri Syamsiah
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 2 No. 4 (2023): Desember : Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/perigel.v2i4.1241

Abstract

This research highlights significant changes in consumption patterns and digitalization that pose challenges for businesses that are unable to adapt to these changes. Data shows that the majority of SMEs in Indonesia have not yet entered the digital ecosystem, one of which is business actors who are members of the Pandean Lamper Village SME Community. Therefore, promotional video training using the CapCut application is a strategic solution. This application is popular, free, and has complete features. Against this background, the research explores how to improve the digital marketing competence of SMEs through promotional video training. Aims to provide knowledge and skills to SMEs in digital marketing, so that they can utilize social media and video to promote their products. The benefits include increasing sales turnover for SMEs and contributing to academic development at Semarang University. This activity was attended by 28 people, with an age range of 25 – 60 years, the majority of whom are business people in the culinary sector. From the results of these activities, participants felt the benefits and were willing to persist in participating in the training activities until completion.
Pelatihan Kewirausahaan Digital Untuk Atlet Kota Semarang Natalia Sari Pujiastuti; Julianto, Edi Nurwahyu; Saptiono, Ami
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 3 No. 2 (2024): Juni: Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/perigel.v3i2.1747

Abstract

This service activity aims to increase the potential of athletes in the world of digital entrepreneurship for athletes assisted by KONI Semarang City through entrepreneurship training in the digital field. The potential for digital businesses in Indonesia is very large and is expected to continue to grow. Therefore the main focus of this activity is to provide a better understanding of the potential outside the world of sport as well as the digital entrepreneurial skills needed to start and manage your own business. The service method is in the form of understanding the Entrepreneurial Mindset, Facilitating Business Logo Creation and Digital Entrepreneurship Skills. By involving expertise in entrepreneurship and training, this program is designed to empower athletes to create independent economic opportunities. Through this approach, it is hoped that athletes can overcome economic challenges after retiring from their sports careers and create a brighter future as successful digital entrepreneurs.
Analisis Strategi Konten Local Pride @batiksemarang16 dalam Membentuk Brand Awarness Saptiyono, Ami; Retno Manuhoro Steyowati; B Natalia Sari Pujiastuti
Jurnal Spektrum Komunikasi Vol 13 No 1 (2025): Jurnal Spektrum Komunikasi : March 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i1.756

Abstract

This research is a qualitative research conducted by observing the content of the @batiksemarang16 Instagram account content, related to local pride, to analyse what kind of content strategy is carried out by the account manager in forming brand awareness from the public, especially its followers. The content in the @batiksearang16 account was selected and taken using purposive sampling based on the criteria of the object under study, consisting of posts uploaded between April 2024 and June 2024, having likes above 25, not posts in the form of sales or direct promotion, and related to local pride. The findings from observations and literature studies of previous research obtained by researchers, then analysed using the theory of 4 content pillar social media, where the results of posts in the @batiksemarang16 Instagram account, have implemented the four pillars in the 4 pillars Social Media Strategy, this can be seen from the content uploaded by the account manager @batiksemarang16, always communicating local pride in building brand awareness of the community. in addition, the content of the account content, showing the collaboration that occurs between the manager and external parties within the scope of local pride to support pm although in terms of entertainment it is still less than optimal in forming Brand Awarness to the public within the scope of the Local Pride campaign.
q Natalia Sari Pujiastuti; Sinta Pramucitra; Agus Edy Laksono
Jurnal Indonesia Sosial Sains Vol. 6 No. 4 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i4.1694

Abstract

This study aims to analyze the implementation of principles and ethics in social media management based on PERMENPANRB No. 83 of 2012 on the Instagram accounts of Regional Apparatus Organizations (OPD) in the Semarang City Government. It also evaluates content strategies to enhance public engagement and build trust. This qualitative study observed 32 official Instagram accounts of OPD, utilizing content analysis, interviews, and engagement rate (ER) measurements with HypeAuditor tools. The results show that most OPD accounts have low ER, although some accounts achieved better performance through interactive and relevant content. Key challenges include limited human resources, lack of training for social media administrators, and a dominance of routine activity reporting without participatory communication strategies. Additionally, overlapping roles between content administrators and Public Information and Documentation Officers (PPID), coupled with a paternalistic leadership style within OPD, further contribute to the low level of public engagement. This study recommends optimizing social media management strategies through capacity building for account administrators, implementing two-way communication approaches based on data analytics, and establishing digital communication policies that promote flexibility and innovation. These strategies can enable government social media to function more effectively as a platform for transparency, interaction, and collaboration with the public, while sustainably building public trust.
Trends and challenges of indonesian social entrepreneurship research: a systematic literature review (2013-2023) Pujiastuti, Natalia Sari; Prabawani, Bulan; Pradhanawati, Ari; Listyorini, Sari
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 11, No 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020254437

Abstract

The rapid expansion of social enterprises in Indonesia reflects a growing response to pressing socio-economic challenges. Existing research on Indonesian social entrepreneurship often examines these issues in isolation, lacking a comprehensive, integrative perspective. This study addresses this gap by conducting a Systematic Literature Review (SLR) of 94 Scopus- and Google Scholar-indexed research articles, analyzed using Publish or Perish 8 and Covidence software. The findings reveal six interdependent dimensions shaping Indonesia’s social entrepreneurship ecosystem: (1) organizational and policy frameworks, (2) business models and financial sustainability, (3) social and economic impact, (4) education and innovation, (5) religiosity and cultural influences, and (6) gender dynamics. Unlike prior studies that focus predominantly on descriptive narratives and case studies, this research provides a holistic, critical analysis, highlighting persistent gaps in policy implementation, financial accessibility, and cross-sector collaboration. The study also situates Indonesia’s social entrepreneurship landscape within a broader global context, identifying key disparities and potential areas for alignment with international best practices. The findings carry significant implications: for academics, the study establishes a foundation for future research on policy interventions and sustainable business models; for policymakers, it underscores the urgency of developing structured financial support mechanisms and regulatory frameworks; and for social entrepreneurs, it provides a strategic roadmap to navigate challenges, leverage opportunities, and enhance impact. Ultimately, this research underscores the critical need for targeted interventions to strengthen Indonesia’s social enterprise sector. Without a concerted effort to address systemic constraints, the sector risks stagnation, limiting its ability to drive inclusive economic growth and social transformation.
Analisis Konten Demonisasi Tokoh Ataturk di Media Sosial Indonesia Menggunakan Model Semiotika Danesi Fanani, Fajriannoor; Pamungkas, Yoma Bagus; Pujiastuti, Natalia Sari
Jurnal Dinamika Sosial Budaya Vol. 25 No. 2 (2023): Desember (2023)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jdsb.v25i4.8890

Abstract

Banyak konten media sosial berbahasa Indonesia yang sangat buruk dalam menggambarkan profil dari Ataturk. Tokoh ini tidak hanya digambarkan bersebarangan dengan Islam namun juga memiliki ajal yang penuh dengan azab. Menariknya hal yang berkebalikan terjadi pada masyarakat Turki itu sendiri. Disana tokoh Ataturk sangat dipuja dan tempatkan secara terhormat sebagai pendiri sekaligus penyelamat bangsa Turki dari penjajahan barat. Hal ini akhirnya menimbulkan suatu pertanyaan penelitian menarik mengenai bagaimanakah semiotika dari konten demonisasi Ataturk yang ada di Indonesia. Penelitian dilakukan dengan menggunakan model semiotika Danesi dan menemukan bahwa terdapat tiga narasi utama. Pertama Ataturk dinarasikan sebagai tokoh yang sangat buruk karena membubarkan Kekhalifahan Utsmaniyah. Kedua, Ataturk mengalami azab saat kematiannya (sakratul maut) hingga saat ia dikuburkan sampai saat ini. Ketiga, Ataturk adalah antitesa dari tokoh-tokoh Islamis seperti Presiden Erdogan. Keempat, Ataturk adalah penjelmaan dari Firaun pada masa modern. Selain itu konten-konten yang diteliti juga mempropagasikan mitos mengenai ideologi khilafah yang dapat di jabarkan dalam tiga poin. Pertama, keyakinan bahwa khilafah wajib di dirikan. Kedua, keyakinan bahwa khilafah adalah jalan keluar bagi semua permasalah umat. Ketiga, keyakinan bahwa upaya mendirikan kekhalifahan adalah upaya yang realistis.
Media Kovensional Dan Media Baru Dalam Komunikasi Persuasif Calon Legeslatif Provinsi Jawa Tengah Djaya, Tika Ristia; Watie, Errika Dwi Setya; Pujiastuti, B Natalia Sari
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15775

Abstract

Abstrak Penelitian ini berfokus pada bagaimana pemanfatan media konvensional dan media baru dalam komunikasi persuasif yang dilakukan oleh calon legislatif tahun 2024 di propinsi Jawa Tengah. Dalam penelitian ini, bertujuan untuk mengetahui pengunaan media konvensional dan media baru dalam mempersuasi masyarakat yang dilakukan oleh calon legislatif Propinsi Jawa Tengah. Metode yang digunakan adalah deskriptif kualitatif. Dalam hal ini peneliti ingin mengetahui komunikasi persuasif calon legislatif propinsi jawa tengah disertai dengan data-data pendukung. Media konvensional dan media baru sebagai sarana kebutuhan informasi untuk memperkenalkan dan mensosialisasikan yang memungkinkan setiap orang membangun konsep diri secara virtual melalui media. Kemajuan media baru yang menawarkan cara kerja efektif yang dapat membuat kecenderungan setiap orang dari berbagai kalangan untuk mengenalkan dirinya, menarik simpati dan popularitas di kalangan masyarakat. Media tersebut digunakan untuk dapat membantu kendala yang dihadapi oleh calon legislatif propinsi jawa Tengah yang nota bene mereka dari masyarakat biasa bukan dari tokoh politik atau tokoh masyarakat sehingga membutuhkan tenaga dan pemikiran ekstra untuk dapat mengenalkan dirinya di masyarakat luas. Kata Kunci : media konvensional, media baru, komunikasi persuasif. Abstract This research focuses on how conventional and new media are utilized in persuasive communication by legislative candidates in 2024 in Central Java province. In this study, it aims to determine the use of conventional media and new media in persuading the public by candidates for the Central Java Province legislature. The method used is descriptive qualitative. In this case the researcher wants to know the persuasive communication of legislative candidates for Central Java province accompanied by supporting data. Conventional media and new media as a means of information needs to introduce and socialize which allows everyone to build self-concept virtually through the media. The advancement of new media offers an effective way of working that can make people from all walks of life tend to introduce themselves, attract sympathy and popularity among the public. The media is used to be able to help with the obstacles faced by candidates for the Central Java provincial legislature whose postscript is that they come from ordinary people, not from political figures or community leaders, so they need extra energy and thought to be able to introduce themselves to the wider community. Keywords: conventional media, new media, persuasive communication.
q Pujiastuti, Natalia Sari; Pramucitra, Sinta; Laksono, Agus Edy
Jurnal Indonesia Sosial Sains Vol. 6 No. 4 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i4.1694

Abstract

This study aims to analyze the implementation of principles and ethics in social media management based on PERMENPANRB No. 83 of 2012 on the Instagram accounts of Regional Apparatus Organizations (OPD) in the Semarang City Government. It also evaluates content strategies to enhance public engagement and build trust. This qualitative study observed 32 official Instagram accounts of OPD, utilizing content analysis, interviews, and engagement rate (ER) measurements with HypeAuditor tools. The results show that most OPD accounts have low ER, although some accounts achieved better performance through interactive and relevant content. Key challenges include limited human resources, lack of training for social media administrators, and a dominance of routine activity reporting without participatory communication strategies. Additionally, overlapping roles between content administrators and Public Information and Documentation Officers (PPID), coupled with a paternalistic leadership style within OPD, further contribute to the low level of public engagement. This study recommends optimizing social media management strategies through capacity building for account administrators, implementing two-way communication approaches based on data analytics, and establishing digital communication policies that promote flexibility and innovation. These strategies can enable government social media to function more effectively as a platform for transparency, interaction, and collaboration with the public, while sustainably building public trust.
Co-Authors Abdul Rahman Bin Rahim Adit Prasetya, Ariel Aditiya Panji Satrio Agus Edy Laksono Agus Edy Laksono Akbar Berliansyah Putra Marhar Anandasari, Fajar Rizki Ari Pradhanawati Ari Pradhanawati Aurelia Febian Rizky Bulan Prabawani Cherryna Putri Khoirunnisa Chrisnanda Dicky Kurniawan Dela Kristiyani Denaya Aurelia Diyah Putri Saraswati Edi Nurwahyu Julianto, Edi Nurwahyu Errika Dwi Setya Watie, Errika Dwi Setya Fajriannoor Fanani, Fajriannoor Farida, Sinta Fazil Miftakhul Hakim Frischa Wildania Muntaza Izzatunnisa Isnaeni Jovan Sakti Nilnamuna Kharisma Ayu Khasana Puja Laksono, Agus Edy Meilisa, Nur Sukma Meri Magdalena Mira’tul Auliya Monic Dinka K. S Nadjuwa Aprilia Wansa Nadya Anindita Salsabilla Nasywa Faridatussalima Nimas Ayu, Syabilla Pamungkas, Yoma Bagus Pramucitra, Sinta Qonita Rohadhatul Aisysaptyadi Rafi Danendra Rizaldi Rahmat Basuki Retno Manuhoro Steyowati Rifan Adi Kurniawan Rizal Aditiya Saputra Salsabila Miftahul Jannah Saptiono, Ami Saptiyono, Ami Sari Listyorini Sinta Pramucitra Sinta Pramucitra Suhariyanto Suhariyanto Suhariyanto Sultan Rafi Arya Putra Tika Ristia Djaya Tika Ristia Djaya, Tika Ristia Vellisca Eri Puspita Viro Dharma Saputra Viro Dharma Saputra Winda Dwi Klarisa Yasirly Maulayya Anjani Yonda Yulius Ranu Mahendra Zara Khunafa Dewi