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Pelatihan Kewirausahaan Digital Untuk Atlet Kota Semarang Natalia Sari Pujiastuti; Julianto, Edi Nurwahyu; Saptiono, Ami
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 3 No. 2 (2024): Juni: Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/perigel.v3i2.1747

Abstract

This service activity aims to increase the potential of athletes in the world of digital entrepreneurship for athletes assisted by KONI Semarang City through entrepreneurship training in the digital field. The potential for digital businesses in Indonesia is very large and is expected to continue to grow. Therefore the main focus of this activity is to provide a better understanding of the potential outside the world of sport as well as the digital entrepreneurial skills needed to start and manage your own business. The service method is in the form of understanding the Entrepreneurial Mindset, Facilitating Business Logo Creation and Digital Entrepreneurship Skills. By involving expertise in entrepreneurship and training, this program is designed to empower athletes to create independent economic opportunities. Through this approach, it is hoped that athletes can overcome economic challenges after retiring from their sports careers and create a brighter future as successful digital entrepreneurs.
Analysis of Semarang City Disbudpar Instagram Content Strategy in the New Era of Covid 19: Analisis Strategi Konten Instagram Disbudpar Kota Semarang di Era Baru Covid 19 Julianto, Edi Nurwahyu; Indainanto, Yofiendi; Pramucitra, Sinta
ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v9i1.10622

Abstract

Efforts to grow tourism in the new era of Covid-19 in Semarang City have encouraged the Semarang City Culture and Tourism Office to promote tourism through various media platforms. One strategy is to promote tourism content through social media Instagram @disbudparkotasemarang. Accessibility encourages tourists to search for information on Instagram. This condition encourages content planning not only to display various destinations. This study aims to find out how to analyze the Semarang City Disbudpar Instagram Content Strategy in the New Era of Covid 19?. The method used is qualitative descriptive using The Circular Model of SoMe to analyze the findings. The results show that the @disbudparkotasemarang Instagram account has basically gone through four important stages in planning content, namely: Share, Optimaze, Manage and Engage. The content strategy is carried out by interacting with posts, displaying cultural events, and tours. This strategy is able to attract user attention as seen from the number of likes and comments that are very different. It's just that the implementation hasn't shown good performance, with the engagement rate still at a moderate level of 1.28 percent. Although, there has been an increase, posts, followers and users during 2022. It is important to plan content by paying attention to the level of engagement which is indicated by interactive communication.
Analisis Komparatif Gaya Komunikasi Pemimpin Organisasi Kemahasiswaan Legislatif Berdasarkan Gender Atika, Salma; Julianto, Edi Nurwahyu
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2600

Abstract

This study examines the differences in leadership communication styles among gender-based organizations. One of the issues raised is gender stereotypes in leadership, where men are often considered more competent than women. The purpose of this study was to see how to the communication styles of male and female leaders in legislative student organizations at Semarang City University. The method used was a qualitative descriptive approach, with research subject consisting of four informants, namely two male leaders and two female leaders in various student organizations at Semarang City University. The findings show that male and female leaders can demonstrate effective communication styles in different situations, although there are differences in communication approaches. While male leaders tend to be more assertive and results oriented, female leaders tend to be more empathetic and communicative. The conclusion of this study is that a leaders’s communication style is influenced by gender, character, and organizational experience. All of these factors have an impact on how effectively a leader achieves organizational goals.
Hubungan Tingkat Penggunaan Internet dalam Mengakses Website USM (www.usm.ac.id) Terhadap Pemenuhan Kebutuhan Informasi Pada Mahasiswa FTIK USM Yustitia, Senja; Julianto, Edi Nurwahyu; Latief, Muhammad Chaerul
Jurnal The Messenger Vol. 3 No. 1 (2011): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v3i1.185

Abstract

Internet growing so rapidly. Information become cheap and free. Internet is now widely used a number of institutions to publicize the various activities. This step is also done by the University of Semarang (www.usm.ac.id). This website which is expected to be a center of information that can be accessed by students and public. The hypothesis of this study was: There is a relationship between the use of USM website (www.usm.ac.id) with information needs of Faculty of Information Technology and Communications USM student. This type of research is explanatory research. The result, that there is a relationship between the use of the USM website with information of FTIK USM student needs. This research also answers that there is a relationship between the use of the website with information on FTIK USM student needs.
KAMPANYE DAN TELEVISI (Analisis Pemberitaan Kampanye Pemilu Legislatif 2009 di TV Borobudur) Julianto, Edi Nurwahyu
Jurnal The Messenger Vol. 2 No. 2 (2010): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v2i2.299

Abstract

In the context of the current information age, media power is great considered in the flow of information spread quickly and widely. The political elite use media to socialize the political agenda. Institutions of mass media like television and newspapers is believed to have ability in organizing the production, reproduction and distribution of knowledge significantly. A series of symbols that gives meaning of the reality of "there" and experience in life, can be transformed in the public sphere of mass media, which can be accessed by members of society. Public trust what was presented in the media. Media does have a significant force in the conduct of production and reproduction of political image and content of media as a reality that has been constructed (constructed reality).
Spirit Pluralisme dalam Klenteng Sam Po Kong Semarang Julianto, Edi Nurwahyu
Jurnal The Messenger Vol. 7 No. 2 (2015): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v7i2.302

Abstract

Klenteng Sam Po Kong has very deep meaning as a symbol of multi cultural; multi ethnic and multi religious. Klenteng Sam Po Kong has a different function, not only used by people with background religious Tri Dharma (Budha, Tao and Konghuchu), but also used by Javanese ethnic with different religious backgrounds. Between ethnic China and Java, mutual respect and tolerance run beliefs and rituals of each. More over, Klenteng Sam Po Kong is a form of pluralism which reflected the fact Sino Javanese Muslim Culture is preserved to date both of sightings physical culture and system cultural in the form of religious rites performed by ethnic China and Java.  
Meningkatkan Kemampuan Anggota Karang Taruna Gayamsari Kota Semarang melalui “Digital Marketing” Saptiyono, Ami; Fitrianti, Ayang; Julianto, Edi Nurwahyu; Emmanuella Setiawan, Annabelle Mavelline; Sari, Lusyana Dewinta
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i2.5599

Abstract

Menghadapi perkembangan teknologi digital yang semakin cepat, memaksa setiap individu untuk berkembang dan beradaptasi dengan eksositem digital, yang membawa pengaruh signifikan dalam seluruh lini kehidupan. Salah satu aspek yang terdampak adalah pemasaran, yang saat ini telah berkembang dan bertransformasi menjadi digital marketing. Agar mampu memanfaatkan dan mengelolanya secara optimal diperlukan penguasaan strategi dan skill set digital marketing. Skill set  dan strategi inilah yang belum banyak dikuasai oleh Masyarakat, salah satunya dialami oleh anggota Karang Taruna Kelurahan Gayamsari Kota Semarang. Memahami  akan kekurangan mereka, maka pihak karang Taruna tersebut menghubungi Tim pengabdian kepada masyarakat untuk diberikan pelatihan agar mereka mampu memngelola dan memanfaatkan digital marketing secara optimal. Menanggapi permintaan tersebut, tim sepakat memberikan pelatihan dengan diawali melakukan pre – test sebelum memulai pelatihan dan memberikan post – test  setelah dilaksanakannya pelatihan tersebut, guna mengetahui ada atau tidaknya perubahan dari peserta pelatihan terkait materi yang telah diberikan. Berdasarkan hasil  pre – test dan post – test, ditemukan adanya peningkatan secara signifikan terkait pengetahuan dan pemahaman terkait strategi dan skill set dalam mengelola dan memanfaatkan digital marketing secara optimal.hasl tersebut ditunjukan melalui   hasil penghitungan paired sample test yang menunjukan angka t hitung -10.319,  yang lebih kecil dari 0,05. Hal tersebut menunjukan bahwa H1 diterim, yaitu ada perbedaan nilai rata rata. Berdasarkan hasil tersebut dapat disimpulkan bahwa terjadi perubahan pengetahuan dan pemahaman dari para peserta pelatihan secara positif, yang dapat dilihat dari hasil penghitungan  paired samples statistics   yang menunjukan bahwa nilai post – test lebih besar dari nilai pre-test.
Gender Performativity and Non-Binary Identities on Social Media: An Analysis of Chris Derek's Instagram Content in Judith Butler's Theory Framework Julianto, Edi Nurwahyu; Seran, Alexander
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 9, No 3 (2025): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Juli)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v9i3.9046

Abstract

This study investigates how non-binary identity is constructed and performatively represented through the social media platform Instagram, using Indonesian public figure Chris Derek as a case study. Employing Judith Butler’s theory of gender performativity within the critical theory tradition, the research explores three key dimensions of Instagram content: performative visuals, performative narratives, and digital symbols. Ten posts with the highest engagement containing non-binary identity markers—visually, textually, or symbolically—were purposively selected and analyzed. The findings reveal that Chris Derek’s gender performance is a complex negotiation between personal identity expression, professional aesthetic strategy, and participation in digital queer communities. Feminine visual representations and hashtags such as #nonbinarymodel and #pride? emerge as core strategies of affirmation. The study concludes that social media, particularly Instagram, functions not only as a platform for self-display but also as a symbolic political arena where gender is negotiated, reproduced, and contested. This research contributes to the expansion of queer and digital communication studies in the Indonesian context, where such explorations remain limited.
Social Media as the Fifth Estate of Conflict Resolution in Indonesia: A Netnography Study on Digital Activism #PeringatanDarurat Aristyavani, Inadia; Julianto, Edi Nurwahyu; Taryana, Ade; Anwar, Miftahol; Jamalullail, Jamalullail
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 3 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i3.2509

Abstract

The Research discusses how digital media can be used as a fifth estate. The fifth pillar refers to the function of social media as a supervisor of public policies or issues. This supervision is through netizens' activities to encourage policymakers to act appropriately. Digital media platforms provide a new space for individuals and groups to share information, self-organize, and influence public policy. This form of supervision is through expressions of disappointment and anger over several social and political situations. The Research uses digital media theory as the fifth pillar of William Dutton. The case studied is the #PeringatanDarurat movement. This case is critical because it relates to a violation of the Constitution. The case began with the government's and the DPR's plan to make an Election Bill contrary to the Constitutional Court's (MK) decision. The Research uses the ethnography method. The data analyzed was Twitter (X) social media user posts. Data collection is carried out through 2 forms: immersion and investigation. Immersion was carried out by observing social and medical user X. The investigation collected posts about #PeringatanDarurat. The data was processed using thematic analysis. The study results show four main themes of social media user posts. First, the manipulation of rules and the Constitution. Second, anger against oligarchs. Social media users expressed outrage at the power that no longer represented the people. Third, social media users call for teenagers to be politically literate. Fourth, a collective invitation to take action together. This Research shows the role of social media as the fifth pillar (the fifth estate). Social media has become the primary means of spreading political awareness and social mobilization.
PENINGKATAN KEMAMPUAN PRODUKSI KONTEN DIGITAL PEMASARAN UMKM BAGI BUMDES “BERKAH AMANAH” DESA TRUKO KABUPATEN KENDAL Julianto, Edi Nurwahyu; Saptiyono, Ami; Indainanto, Yofiendi Indah
Jurnal DIMASTIK Vol. 2 No. 1 (2024): Januari
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/dimastik.v2i1.7759

Abstract

Perkembangan industri digital, mendorong pelaku UMKM untuk berinovasi menyasar pemasaran digital. Bumdes Berkah Amanah memiliki potensi besar dalam mengembangkan potensi pemasaran digital. Kegiatan Pengabdian Masyarakat ini bertujuan meningkatkan pengetahuan dan ketrampilan mitra dalam pembuatan konten digital marketing khususnya konten digital di media sosial seperti Instagram. Pengabdian Kepada Masyarakat ini dilakukan di Bumdes ”Berkah Amanah” Desa Truko Kabupaten Kendal. Metode pelaksanaannya dilakukan melalui dua pendekatan. Metode Teoritis yang dituangkan dalam bentuk modul pengabdian yang berisi tentang ‘Materi Produksi Konten Digital Marketing” dan metode praktik yang dilakukan dengan pembuatan materi konten pemasaran digital untuk dipublikasi dimedia sosial.  Keinginan tinggi dalam mengembangan pemasaran digital terlihat metode praktik yang dilakukan sejalan dengan hasil yang diharapkan. Pelatihan tersebut berdampak positif bagi pelaku UMKM dalam mengembangkan pemasaran digital melalui praktik produksi konten digital marketing