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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora Kohesi: Jurnal Sains dan Teknologi
Abdul Mubarok
Unknown Affiliation
Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENINGKATAN JALAN MENGGUNAKAN PERKERASAN KAKU (RIGID PAVEMENT) PADA RUAS JALAN YOS SUDARSO JAKARTA UTARA (STUDI KASUS) Imron Natalius; Edison Hatoguan Manutung; Abdul Mubarok
Kohesi: Jurnal Sains dan Teknologi Vol. 2 No. 8 (2024): Kohesi: Jurnal Sains dan Teknologi
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3785/kohesi.v2i8.2495

Abstract

Salah satu jalan raya utama di Jakarta Utara disebut Jalan Laksamana Yos Sudarso, kadang-kadang disebut Jalan Yos Sudarso. Nama jalan ini diambil dari Yos Sudarso, seorang pahlawan nasional Indonesia. Dari Kebon Bawang, Tanjung Priok, Jakarta Utara, hingga Kelapa Gading, jalan ini menempuh jarak 6,6 kilometerJalur ini merupakan bagian dari ruas Jalan Djakarta Bypass sepanjang 18,08 km yang dibangun pada tahun 1960-an dan membentang dari Cililitan hingga Tanjung Priok. Meliputi Jl. Mayjen Sutoyo, Jl. D.I. Panjaitan, Jl. Jend. A. Yani, dan Jl. Yos Sudarso. Perencanaan perkerasan baru diperlukan untuk mengakomodasi kebutuhan lalu lintas yang diantisipasi untuk memenuhi tujuan tersebut. Pelat beton digunakan sebagai lapisan atas pada konstruksi perkerasan kaku, dan pelat ini dipasang langsung pada tanah dasar atau pada pondasi (Bina Marga, 2003).
Strategi Komunikasi Interaktif Melalui Instagram Supplier Merpati dalam Menumbuhkan Citra Produk Roda Pagar Abdul Mubarok; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7917

Abstract

This research aims to analyze the interactive communication strategy implemented by Suplier Merpati Indah through the Instagram platform in fostering a positive customer image towards its Roda Pagar products. The background of this study is driven by the development of social media as a strategic tool for building emotional relationships and customer loyalty. This study employs a qualitative research method, utilizing in- depth interviews, participatory observation, and documentation as data collection techniques. The results indicate that Merpati Indah consistently applies communication strategies focusing on strong visual branding, active two-way interactions, and the presentation of educational and narrative content through storytelling. Instagram features such as posts, stories, and direct messages are optimally utilized to build engagement and customer trust. Visual consistency in the feed, prompt responses to inquiries, and a human-centered approach in digital interactions are key factors in creating positive perceptions and customer loyalty. The study concludes that interactive communication strategies through Instagram, when strategically designed, play a crucial role not only in increasing brand awareness but also in shaping a positive brand image and strengthening emotional bonds with customers. These findings are expected to serve as a practical reference for business practitioners in developing effective digital communication strategies in the era of social media.
Co-Authors Edison Hatoguan Manutung Imron Natalius Murtiadi Roynaldi Arista