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Gaya Komunikasi Kepemimpinan Pemilik PT. Hosfit Alat Kesehatan Indonesia Dalam Memotivasi Kerja Karyawan Divisi Sales Depita S Tamba, Yohana; Murtiadi; Wijayanti, Isha
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.2407

Penelitian ini bertujuan untuk menganalisis pengaruh gaya komunikasi kepemimpinan terhadap motivasi dan kinerja karyawan di divisi penjualan PT Hosfit Alat Kesehatan Indonesia. Penelitian ini menggunakan pendekatan kualitatif deskriptif untuk menggali pengalaman, persepsi, dan pandangan karyawan mengenai gaya kepemimpinan yang diterapkan di perusahaan tersebut. Hasil penelitian menunjukkan bahwa model kepemimpinan yang dominan adalah kepemimpinan transaksional, yang sangat bergantung pada pencapaian target penjualan dan insentif berbasis hasil. Penerapan imbalan kontingen (Contingent Reward) menjadi sistem utama dalam memotivasi karyawan untuk mencapai target, sementara manajemen berdasarkan pengecualian diterapkan ketika kinerja karyawan tidak memenuhi ekspektasi. Namun, meskipun model transaksional lebih dominan, elemen-elemen dari kepemimpinan transformasional juga diterapkan, terutama dalam hal motivasi inspirasional dan pertimbangan individu. Penelitian ini menyimpulkan bahwa meskipun pendekatan transaksional efektif dalam mencapai target penjualan jangka pendek, perusahaan perlu meningkatkan elemen kepemimpinan transformasional untuk menciptakan keseimbangan antara pencapaian target dan kesejahteraan karyawan, serta mendukung inovasi dan pengembangan individu. Dengan kombinasi keduanya, PT Hosfit dapat menciptakan lingkungan kerja yang lebih produktif, berkelanjutan, dan mendukung pertumbuhan jangka panjang perusahaan.

Pola Komunikasi Pelatih Dalam Memotivasi Berlatih Atlet Perguruan Pencak Silat Satria Muda Indonesia Komisariat Wilayah Kabupaten Bekasi Teguh Saputro; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7913

Pencak Silat is an Indonesian cultural heritage that not only teaches martial arts techniques but also instills moral values, ethics, and discipline. In the athlete development process, coaches play a significant role, particularly in fostering training motivation through the communication patterns they implement. This study aims to examine the coach's communication patterns in motivating athletes at the Satria Muda Indonesia Pencak Silat School, Bekasi Regional Commissariat. This research employs a descriptive qualitative method, with data collected through in-depth interviews, observation, and documentation. The informants consist of the head coach and two senior athletes. The data were analyzed using the interactive model, including data reduction, data display, and conclusion drawing. The findings reveal that the coach applies one-way, two-way, and multi-directional communication patterns, adjusted according to the athlete’s age and character. Both verbal and non-verbal communication are used effectively, supported by emotional approaches and informal social activities. This communication strategy fosters strong emotional bonds and a positive training environment. Effective communication has been proven to increase athlete motivation, discipline, and enthusiasm during the training process.

Analisis Makna Kekuatan Perempuan pada Karakter Jinda dalam Film The Empress of Ayodhaya Tisna Adila; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7915

This study analyzes the meaning of female power represented through the character of Jinda in the film The Empress of Ayodhaya using Roland Barthes' semiotic approach. This film was chosen because it significantly depicts the theme of female power through the construction of the main character, Jinda, who is portrayed as an active and strategic figure in facing the political conflicts of the Ayodhaya kingdom. Using a descriptive analytical qualitative research method, this study analyzes the symbolic, narrative, and visual elements in the film. Primary data was collected through observation of film scenes and in-depth interviews with informants knowledgeable about historical films and royal dramas. Secondary data included academic journals and relevant documents. Data analysis was conducted using Barthes' three levels of semiotics, namely denotation, connotation, and myth, with triangulation techniques to ensure data validity. The results show that at the denotative level, Jinda's strength is her courage and determination in facing difficulties after being forced to become queen. Connotatively, her strength is her ability to turn suffering into courage and build solidarity within the patriarchal system. And mythologically, Jinda symbolizes an eternal moral legacy and courage despite defeat. Overall, this film reveals that women's strength lies not only in their position or power, but also in their determination, sacrifice, and the legacy of courage created from suffering.

Strategi Komunikasi Interaktif Melalui Instagram Supplier Merpati dalam Menumbuhkan Citra Produk Roda Pagar Abdul Mubarok; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7917

This research aims to analyze the interactive communication strategy implemented by Suplier Merpati Indah through the Instagram platform in fostering a positive customer image towards its Roda Pagar products. The background of this study is driven by the development of social media as a strategic tool for building emotional relationships and customer loyalty. This study employs a qualitative research method, utilizing in- depth interviews, participatory observation, and documentation as data collection techniques. The results indicate that Merpati Indah consistently applies communication strategies focusing on strong visual branding, active two-way interactions, and the presentation of educational and narrative content through storytelling. Instagram features such as posts, stories, and direct messages are optimally utilized to build engagement and customer trust. Visual consistency in the feed, prompt responses to inquiries, and a human-centered approach in digital interactions are key factors in creating positive perceptions and customer loyalty. The study concludes that interactive communication strategies through Instagram, when strategically designed, play a crucial role not only in increasing brand awareness but also in shaping a positive brand image and strengthening emotional bonds with customers. These findings are expected to serve as a practical reference for business practitioners in developing effective digital communication strategies in the era of social media.

Strategi Kampanye Humas BMKG dalam Memberikan Peringatan Dini Hidro Meteorologi pada Masyarakat melalui Akun Instagram @ppid_bmkg Tegar Nurrahman; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7930

The Meteorology, Climatology, and Geophysics Agency is one of the Non-Departmental Government Institutions (LPND). BMKG has offices spread throughout Indonesia, and is centered in Kemayoran, Jakarta. This study aims to describe the public relations campaign strategy implemented by BMKG Public Relations in providing hydrometeorological early warnings to the public through Instagram media @PPID_BMKG. This study uses a qualitative research method. Data collection techniques are carried out by means of observation, interviews, and documentation. The results of the study show that BMKG's public relations campaign strategy is based on the approach proposed by Cutlip, Center, & Broom. This campaign strategy is carried out through several stages including systematic content planning, using easy-to-understand visual language, and measuring effectiveness using social media insight analysis and making monthly reports every three months. This study emphasizes the importance of cooperation between BMKG and social media to increase public awareness and preparedness in facing hydrometeorological disasters.

Pera Pola Komunikasi Humas dalam Membangun Citra Badan Pembinaan Hukum Nasional melalui Media Sosial Instagram @BPHN_KEMENKUM Airin Deviana Amellya; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7938

The advancement of digital technology has encouraged government institutions to utilize social media as an effective public communication tool. This study aims to analyze the role of public relations communication patterns in building the image of the National Legal Development Agency (BPHN) through the Instagram platform. This research uses a qualitative approach with a case study method. Data were collected through interviews, observations, and documentation of the official Instagram account of BPHN (@bphn.kemenkum) and relevant informants. The findings reveal that BPHN’s public relations apply an active, responsive, and participatory two-way communication pattern in managing content and public interaction. Features such as comments, direct messages, and interactive stories facilitate reciprocal communication that strengthens public engagement. Feedback evaluation is also conducted regularly as a basis for improving communication strategies. The study concludes that the communication pattern implemented by BPHN’s public relations significantly contributes to shaping an informative, transparent, and professional institutional image in the eyes of the public.

Strategi Public Realations Terkait Penggunaan Influencer Instagram Dalam Meningkatkan Brand Awareness Brand Skincare Lokal Scarlett Mirta Ria Zai; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8160

The rapid advancement of information and communication technology in recent decades has had a significant impact on various aspects of human life, particularly in marketing communication strategies. One of the most affected fields is public relations (PR), which has undergone major changes in methods and approaches to building relationships between organizations and their publics. Whereas PR activities once relied heavily on traditional media such as newspapers, magazines, or press conferences, digital technology has now revolutionized these practices. This study aims to explore and analyze the public relations strategies implemented by the local skincare brand Scarlett in utilizing Instagram influencers as a communication medium to enhance brand awareness. Amidst the increasingly competitive beauty industry, social media has become a strategic channel for companies to establish effective, interactive, and audience-oriented communication. As a local brand, Scarlett has successfully optimized the power of digital media by collaborating with influencers to deliver brand messages in a more personal and authentic manner. The research employed a descriptive qualitative approach with data collected through in-depth interviews, observation, and documentation. The findings reveal that Scarlett’s PR strategy focuses on long-term collaboration with influencers aligned with its brand image, the use of engaging visual content, and the delivery of consistent and relatable messages. This strategy has proven effective in fostering emotional connections between the brand and consumers, strengthening public trust, and reinforcing brand positioning in the local skincare market. Furthermore, the study highlights that the use of influencers as part of public relations strategies can generate a positive impact on shaping public perception and fostering consumer loyalty in the digital era.

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