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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Abdi Insani Jurnal Pengabdian Masyarakat Asia Journal of Research in Social Science and Humanities Southeast Asian Business Review Management Analysis Journal Jejak: Jurnal Ekonomi dan Kebijakan
Wicaksari, Erisa Aprilia
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Peran Mediasi Citra Merek Hijau dalam Meningkatkan Keputusan Pembelian Produk Ramah Lingkungan Febriatmoko, Bogy; Wicaksari, Erisa Aprilia; Prananta, Widya
Jurnal Ilmu Manajemen dan Bisnis Vol 15, No 2 (2024): Jurnal Ilmu Manajemen dan Bisnis. September 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v15i2.72972

Abstract

Kerusakan lingkungan secara global dapat merubah selera konsumsi masyarakat, mendorong masyarakat untuk lebih memilih produk ramah lingkungan. Beberapa aspek mempengaruhi keputusan pembelian produk ramah lingkungan termasuk produk hijau, pemasaran hijau, dan citra merek hijau. Tujuan penelitian ini untuk memahami bagaimana produk hijau, pemasaran hijau, dan citra merek hijau memengaruhi keputusan pembelian, serta mengevaluasi apakah citra merek hijau dapat memediasi antara produk hijau dan pemasaran hijau terhadap keputusan pembelian dengan pendekatan kuantitatif. Penelitian ini melibatkan konsumen N’Pure Toner Centella Asiatica yang berada di Kota Semarang sebagai populasi. Teknik sampling yang diterapkan adalah purposive sampling. Data collecting dengan memberikan kuesioner kepada 384 responden. Data dianalisis menggunakan analisis statistik deskriptif dan Moderated Regression Analysis (MRA) dengan perangkat lunak Smart PLS versi 3.0. Hasil riset ini membuktikan bahwa pemasaran hijau mempengaruhi keputusan pembelian, baik secara langsung maupun melalui mediasi citra merek hijau. Selain itu, citra merek hijau juga mempengaruhi keputusan pembelian.
CONTRIBUTION OF GREEN PRODUCT AND CONSUMER REPURCHASE INTENTION Wicaksari, Erisa Aprilia; Febriatmoko, Bogy
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.97

Abstract

Samsung is a well-known global trademark, its products are used all over the world. In the midst of global environmental pollution issues, it is interesting to research this product because Samsung declares its products to be environmentally friendly. Worrying environmental conditions also occur in Indonesia, so it is necessary to research the role of this product in preserving the environment in Indonesia with the topic of consumer behavior, namely interest in repurchasing Samsung products. There are five hypotheses in this research, namely, Product Quality has a positive influence on Repurchase Intention, Product Quality has a positive influence on Consumer Satisfaction, Green Product has a positive influence on Consumer Satisfaction, Green Product has a positive influence on Repurchase Intention, Consumer Satisfaction has a positive influence on Repurchase Intention . The method used in this research is quantitative with structural equation modeling (SEM) analysis tools. The results obtained in this research are that improving product quality will increase consumer satisfaction and Samsung needs to do this to increase purchasing interest in its products
Partnership Synergy for Improving Farmers' Economy in Sepakung Village, Semarang Regency Widia, Syam; Witiastuti, Rini Setyo; Abiprayu, Kris Brantas; Wicaksari, Erisa Aprilia; Mudrikah, Saringatun
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2371

Abstract

Purpose: The main purpose of this service activity is to provide training on the development of business partnership networks that can open up more potential market opportunities, as well as have a positive impact on increasing the income of guava farmers in Sepakung Village. With the formation of a good partnership, it is hoped that a faster and more targeted business scheme can be built and be able to offer more competitive prices in the market. Method: The service methods carried out are: Needs Assessment, Development, Cooperation Exploration, Monitoring, and Evaluation. Practical Application: The results of the community service program show a positive impact on increasing the understanding of guava farmers regarding the development of partnership networks and marketing strategies. This increase in understanding can be seen from the results of the pre-test and post-test which showed a significant increase in various indicators. This shows that the training provided has successfully equipped farmers with practical skills that can be directly applied to expand market access, establish wider partnerships, and maximize profits from crops. Conclusion: Based on the results of community service activities in Sepakung Village, Semarang Regency, this program has succeeded in improving the understanding and skills of guava farmers in the development of partnership networks and marketing strategies. Pre-test and post-test data showed a significant increase, especially in the use of social media for promotion. The understanding of marketing strategies and market analysis has also improved.
Non-Linear Effects of Political Connections on Corporate Investment and the Moderating Role of Cash Holdings in Indonesian SOEs Wicaksari, Erisa Aprilia; Rini Setyo Witiastuti; Kris Brantas Abiprayu; Nabila Rifa Hanifah
Management Analysis Journal Vol. 13 No. 2 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i2.31681

Abstract

This study investigates the complex relationship between political connections and corporate investment, focusing on state-owned enterprises (SOEs) in Indonesia during the period 2018–2021. Drawing on agency theory and political economy frameworks, the research proposes a non-linear (inverted U-shaped) effect of political ties on firm-level investment decisions. Furthermore, the study examines the moderating role of cash holdings, positing that financial slack amplifies both the benefits and drawbacks of political affiliations. Using panel regression models with fixed effects, the analysis reveals a significant inverted U-shaped relationship between political connection intensity and investment levels, confirming the hypothesized non-linearity. Additionally, interaction terms show that cash holdings strengthen this non-linear pattern: firms with higher cash reserves are more sensitive to both the enabling and distortionary effects of political connections. These findings are robust to alternative specifications and contribute to the understanding of political capital’s nuanced role in corporate finance, especially within hybrid political-economic systems like Indonesia’s. The results suggest that while political connections may serve as strategic assets under certain conditions, they can also generate inefficiencies when unchecked.
Improvement of Managerial Competence Based on Training and Integrative Leadership Wicaksari, Erisa Aprilia; Sri Wartini; Andhi Wijayanto; Euis Soliha
Southeast Asian Business Review Vol. 3 No. 2 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v3i2.67888

Abstract

Leadership behavior and skills are essential in dealing with dynamic environmental changes and building the morale and motivation of organizational members to achieve high work productivity. Leadership capabilities are needed to improve managerial competencies that play a role in influencing, coordinating, and communicating effectively. Managerial competence also creates openness, appreciation, and attachment felt by employees, thereby increasing efficiency and collaboration within the organization. In addition, this competency helps individuals complete tasks faster, more precisely, and professionally, which ultimately supports the achievement of organizational goals. One of the important factors in supporting managerial competence is training and integrative leadership roles that can be facilitated by organizations, including higher education institutions. This research aims to encourage the improvement of the managerial competence of study program leaders through training and integrative leadership. Integrative leadership theory seeks to identify the behaviors and characteristics of effective leaders and how they can influence subordinates in certain situations. Integrative leadership is seen as a strategic approach to influence employees through the leader's ability to manage the organization dynamically and adaptively, creating a productive and harmonious work environment.
PENINGKATAN PRODUKTIVITAS BUDIDAYA IKAN NILA SALIN MELALUI IMPLEMENTASI MANAJEMEN RISIKO PADA KELOMPOK PETANI TAMBAK KECAMATAN DUKUHSETI, KABUPATEN PATI Putri, Vini Wiratno; Wicaksari, Erisa Aprilia; Siyam, Nur; Rafinda, Ascariena
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1313

Abstract

The aim of this service activity is to increase the self-resilience of pond farmers, due to very rapid environmental changes. Apart from that, this activity is also carried out as a form of implementation of the blue economy which is currently the focus of the government's attention. This is because fisheries cultivation is a business whose production activities are always faced with the threat of risk and uncertainty. The source of this uncertainty is usually a decrease in cultivation production results or price fluctuations. For this reason, it is necessary to carry out risk management to determine the appropriate risk map and strategy to handle production risks experienced by fisheries farmers. The partner for this activity is Pokdakan Berkah Nila Abadi, Dukuhseti District, Pati Regency. Dukuhseti District is an area for brackish water pond fish cultivation. Cultivating salted tilapia is the main commodity. Dukuhseti District is now the main supplier of salted tilapia fish in Central Java and on the island of Java. Seeing the production results and potential of brackish water pond fish cultivation, economically it has contributed to the local population to meet their financial needs. This activity method begins with identifying risks related to cultivation production results and price fluctuations. Furthermore, partners will be provided with training regarding preventive and risk mitigation strategies for managing saline tilapia ponds. It is hoped that regular mentoring and monitoring activities can increase partners' self-resilience abilities. So that partners become strong and superior in competing in the industry.
Higher Education Development Planning: Collaborative Strategies for Key Performance Indicator (KPI) Success Wijayanto, Andhi; Wartini, Sri; Wicaksari, Erisa Aprilia
JEJAK Vol. 17 No. 2 (2024): September 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v17i2.21533

Abstract

This study aims to identify strategies for improving the achievement of Key Performance Indicator (KPI) 2 related to the Merdeka Belajar Kampus Merdeka (MBKM) program in the Management Study Program at Universitas Negeri Semarang (UNNES). KPI-2 focuses on increasing student participation in off-campus activities, such as internships, student exchange programs, and humanitarian projects. The study adopts a qualitative approach, utilizing SWOT analysis and QSPM to examine both internal and external factors affecting the implementation of the MBKM program. The findings reveal that while the Management Study Program has a relevant curriculum and is supported by ministerial policies, challenges such as limited types of MBKM activities and competition with students from other universities remain obstacles. Based on the analysis, the integration of the MBKM program with faculty research project assistance activities is proposed as a strategy to enhance student participation. The implementation of this strategy is expected to improve the achievement of KPI-2 for the Management Program at UNNES and serve as a reference for other study programs in executing MBKM.
Co-Authors Andhi Wijayanto Bogy Febriatmoko Euis Soliha Kris Brantas Abiprayu Kris Brantas Abiprayu, Kris Brantas Mudrikah, Saringatun Nabila Rifa Hanifah Nur Siyam Prananta, Widya Rafinda, Ascariena Rini Setyo Witiastuti Sri Wartini Sri Wartini Vini Wiratno Putri Widia, Syam