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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Abdi Insani Jurnal Pengabdian Masyarakat Asia Journal of Research in Social Science and Humanities Southeast Asian Business Review Management Analysis Journal
Wicaksari, Erisa Aprilia
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Peran Mediasi Citra Merek Hijau dalam Meningkatkan Keputusan Pembelian Produk Ramah Lingkungan Febriatmoko, Bogy; Wicaksari, Erisa Aprilia; Prananta, Widya
Jurnal Ilmu Manajemen dan Bisnis Vol 15, No 2 (2024): Jurnal Ilmu Manajemen dan Bisnis. September 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v15i2.72972

Abstract

Kerusakan lingkungan secara global dapat merubah selera konsumsi masyarakat, mendorong masyarakat untuk lebih memilih produk ramah lingkungan. Beberapa aspek mempengaruhi keputusan pembelian produk ramah lingkungan termasuk produk hijau, pemasaran hijau, dan citra merek hijau. Tujuan penelitian ini untuk memahami bagaimana produk hijau, pemasaran hijau, dan citra merek hijau memengaruhi keputusan pembelian, serta mengevaluasi apakah citra merek hijau dapat memediasi antara produk hijau dan pemasaran hijau terhadap keputusan pembelian dengan pendekatan kuantitatif. Penelitian ini melibatkan konsumen N’Pure Toner Centella Asiatica yang berada di Kota Semarang sebagai populasi. Teknik sampling yang diterapkan adalah purposive sampling. Data collecting dengan memberikan kuesioner kepada 384 responden. Data dianalisis menggunakan analisis statistik deskriptif dan Moderated Regression Analysis (MRA) dengan perangkat lunak Smart PLS versi 3.0. Hasil riset ini membuktikan bahwa pemasaran hijau mempengaruhi keputusan pembelian, baik secara langsung maupun melalui mediasi citra merek hijau. Selain itu, citra merek hijau juga mempengaruhi keputusan pembelian.
CONTRIBUTION OF GREEN PRODUCT AND CONSUMER REPURCHASE INTENTION Wicaksari, Erisa Aprilia; Febriatmoko, Bogy
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.97

Abstract

Samsung is a well-known global trademark, its products are used all over the world. In the midst of global environmental pollution issues, it is interesting to research this product because Samsung declares its products to be environmentally friendly. Worrying environmental conditions also occur in Indonesia, so it is necessary to research the role of this product in preserving the environment in Indonesia with the topic of consumer behavior, namely interest in repurchasing Samsung products. There are five hypotheses in this research, namely, Product Quality has a positive influence on Repurchase Intention, Product Quality has a positive influence on Consumer Satisfaction, Green Product has a positive influence on Consumer Satisfaction, Green Product has a positive influence on Repurchase Intention, Consumer Satisfaction has a positive influence on Repurchase Intention . The method used in this research is quantitative with structural equation modeling (SEM) analysis tools. The results obtained in this research are that improving product quality will increase consumer satisfaction and Samsung needs to do this to increase purchasing interest in its products
Partnership Synergy for Improving Farmers' Economy in Sepakung Village, Semarang Regency Widia, Syam; Witiastuti, Rini Setyo; Abiprayu, Kris Brantas; Wicaksari, Erisa Aprilia; Mudrikah, Saringatun
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2371

Abstract

Purpose: The main purpose of this service activity is to provide training on the development of business partnership networks that can open up more potential market opportunities, as well as have a positive impact on increasing the income of guava farmers in Sepakung Village. With the formation of a good partnership, it is hoped that a faster and more targeted business scheme can be built and be able to offer more competitive prices in the market. Method: The service methods carried out are: Needs Assessment, Development, Cooperation Exploration, Monitoring, and Evaluation. Practical Application: The results of the community service program show a positive impact on increasing the understanding of guava farmers regarding the development of partnership networks and marketing strategies. This increase in understanding can be seen from the results of the pre-test and post-test which showed a significant increase in various indicators. This shows that the training provided has successfully equipped farmers with practical skills that can be directly applied to expand market access, establish wider partnerships, and maximize profits from crops. Conclusion: Based on the results of community service activities in Sepakung Village, Semarang Regency, this program has succeeded in improving the understanding and skills of guava farmers in the development of partnership networks and marketing strategies. Pre-test and post-test data showed a significant increase, especially in the use of social media for promotion. The understanding of marketing strategies and market analysis has also improved.
Non-Linear Effects of Political Connections on Corporate Investment and the Moderating Role of Cash Holdings in Indonesian SOEs Wicaksari, Erisa Aprilia; Rini Setyo Witiastuti; Kris Brantas Abiprayu; Nabila Rifa Hanifah
Management Analysis Journal Vol. 13 No. 2 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i2.31681

Abstract

This study investigates the complex relationship between political connections and corporate investment, focusing on state-owned enterprises (SOEs) in Indonesia during the period 2018–2021. Drawing on agency theory and political economy frameworks, the research proposes a non-linear (inverted U-shaped) effect of political ties on firm-level investment decisions. Furthermore, the study examines the moderating role of cash holdings, positing that financial slack amplifies both the benefits and drawbacks of political affiliations. Using panel regression models with fixed effects, the analysis reveals a significant inverted U-shaped relationship between political connection intensity and investment levels, confirming the hypothesized non-linearity. Additionally, interaction terms show that cash holdings strengthen this non-linear pattern: firms with higher cash reserves are more sensitive to both the enabling and distortionary effects of political connections. These findings are robust to alternative specifications and contribute to the understanding of political capital’s nuanced role in corporate finance, especially within hybrid political-economic systems like Indonesia’s. The results suggest that while political connections may serve as strategic assets under certain conditions, they can also generate inefficiencies when unchecked.
Improvement of Managerial Competence Based on Training and Integrative Leadership Wicaksari, Erisa Aprilia; Sri Wartini; Andhi Wijayanto; Euis Soliha
Southeast Asian Business Review Vol. 3 No. 2 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v3i2.67888

Abstract

Leadership behavior and skills are essential in dealing with dynamic environmental changes and building the morale and motivation of organizational members to achieve high work productivity. Leadership capabilities are needed to improve managerial competencies that play a role in influencing, coordinating, and communicating effectively. Managerial competence also creates openness, appreciation, and attachment felt by employees, thereby increasing efficiency and collaboration within the organization. In addition, this competency helps individuals complete tasks faster, more precisely, and professionally, which ultimately supports the achievement of organizational goals. One of the important factors in supporting managerial competence is training and integrative leadership roles that can be facilitated by organizations, including higher education institutions. This research aims to encourage the improvement of the managerial competence of study program leaders through training and integrative leadership. Integrative leadership theory seeks to identify the behaviors and characteristics of effective leaders and how they can influence subordinates in certain situations. Integrative leadership is seen as a strategic approach to influence employees through the leader's ability to manage the organization dynamically and adaptively, creating a productive and harmonious work environment.
PENINGKATAN PRODUKTIVITAS BUDIDAYA IKAN NILA SALIN MELALUI IMPLEMENTASI MANAJEMEN RISIKO PADA KELOMPOK PETANI TAMBAK KECAMATAN DUKUHSETI, KABUPATEN PATI Putri, Vini Wiratno; Wicaksari, Erisa Aprilia; Siyam, Nur; Rafinda, Ascariena
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1313

Abstract

The aim of this service activity is to increase the self-resilience of pond farmers, due to very rapid environmental changes. Apart from that, this activity is also carried out as a form of implementation of the blue economy which is currently the focus of the government's attention. This is because fisheries cultivation is a business whose production activities are always faced with the threat of risk and uncertainty. The source of this uncertainty is usually a decrease in cultivation production results or price fluctuations. For this reason, it is necessary to carry out risk management to determine the appropriate risk map and strategy to handle production risks experienced by fisheries farmers. The partner for this activity is Pokdakan Berkah Nila Abadi, Dukuhseti District, Pati Regency. Dukuhseti District is an area for brackish water pond fish cultivation. Cultivating salted tilapia is the main commodity. Dukuhseti District is now the main supplier of salted tilapia fish in Central Java and on the island of Java. Seeing the production results and potential of brackish water pond fish cultivation, economically it has contributed to the local population to meet their financial needs. This activity method begins with identifying risks related to cultivation production results and price fluctuations. Furthermore, partners will be provided with training regarding preventive and risk mitigation strategies for managing saline tilapia ponds. It is hoped that regular mentoring and monitoring activities can increase partners' self-resilience abilities. So that partners become strong and superior in competing in the industry.
Optimasi diversifikasi olahan pangan dalam manajemen industri di desa Branjang kabupaten Semarang Yulianto, Arief; Witiastuti, Rini Setyo; Putri, Vini Wiratno; Wicaksari, Erisa Aprilia
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.25445

Abstract

AbstrakPengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing industri bagi UMKM di Desa Branjang, Kabupaten Semarang di tengah persaingan Industri yang sangat ketat dan perubahan lingkungan yang pesat. Kegiatan ini diinisiasi dengan adanya permasalahan berkaitan dengan keterampilan yang masih terbatas yang disebabkan oleh kurangnya pengetahuan dan pelatihan sehingga kualitas produk olahan pisang yang dihasilkan masih belum memenuhi standar. Metode yang digunakan dalam pengabdian masyarakat ini adalah dengan memberikan pelatihan kepada masyarakat dengan beberapa tahapan yaitu tahapan koordinasi pelaksanaan kegiatan dengan mitra, tahapan penyusunan rencana kerja, tahapan sosialisasi dan pelatihan, tahapan pendampingan dan tahapan monitoring dan evaluasi. Kegiatan ini diselenggarakan secara offline di Balai Desa Branjang, Kabupaten Semarang. Hasil dari kegiatan pengabdian ini adalah peserta dapat menghasilkan inovasi baru dari bahan baku pisang dan diharapkan dapat meningkatkan kemampuan mitra dalam mengolah pisang sehingga produk yang dipasarkan dapat diterima dengan baik oleh konsumen. Kata kunci: daya saing industri; rencana kerja; kualitas produk. Abstract This community service aims to enhance the industrial competitiveness of MSMEs in Branjang Village, Semarang Regency, amidst very tight industrial competition and rapid environmental changes. This activity was initiated due to problems related to limited skills caused by a lack of knowledge and training, resulting in the quality of banana processed products that do not yet meet standards. The method used in this community service involves providing training to the community through several stages: coordination of activity implementation with partners, preparation of work plans, socialization and training, mentoring, and monitoring and evaluation stages. This activity is conducted offline at the Branjang Village Hall, Semarang Regency. The result of this community service is that participants can produce new innovations from banana raw materials and are expected to improve the partners' ability to process bananas so that the marketed products can be well received by consumers. Keywords: industrial competitiveness; work plan; product quality.
Sosialisasi literasi dan manajemen keuangan keluarga pada masyarakat kawasan pesisir tambak Lorok Semarang Wicaksari, Erisa Aprilia; Rachman, M. Aulia; Febriatmoko, Bogy
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 2 (2024): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i2.23015

Abstract

AbstrakPengabdian kepada masyarakat ini bertujuan untuk memberikan pengetahuan dan pemahaman kepada Masyarakat Komunitas Koperasi dibawah naungan TPQ Nurul Fahmi di daerah Tambak Lorok mengenai literasi Keuangan dan manajemen keuangan keluarga yang efektif dan efesien. Kegiatan ini diinisiasi dengan adanya dampak pada masa pandemi yang mengakibatkan penurunan pendapatan keluarga, kemudian kondisi recovery pasca pandemi Covid-19 memungkinkan para masyarakat melakukan perbaikan dalam penghasilan. Metode yang digunakan dalam pengabdian masyarakat ini adalah dengan memberikan edukasi kepada masyarakat dengan beberapa tahapan yaitu, tahapan perencanaan, tahapan sosialisasi dan edukasi. Kegiatan ini diselenggarakan secara offline di basecamp komunitas (rumah Bapak Anis Hariri). Pengabdian ini memberikan materi tentang pentingnya mengelola keuangan keluarga setelah pandemi COVID-19 dan masa pemulihan; mengelola keuangan setelah Lebaran Idul Fitri; tahapan mengelola keuangan keluarga; berbagai rencana investasi; dan cara menerapkan rencana pengeluaran yang telah dialokasikan. Kata kunci: koperasi; literasi keuangan; manajemen keuangan. Abstract This community service aims to provide knowledge and understanding to the Cooperative Community Community under the auspices of TPQ Nurul Fahmi in the Tambak Lorok area regarding financial literacy and effective and efficient family financial management. This activity was initiated due to the impact of the pandemic which resulted in a decrease in family income, then the recovery conditions after the Covid-19 pandemic allowed the community to make improvements in income. The method used in this community service is to provide education to the community in several stages, namely, the planning stage, the socialization stage and education. This activity was held offline at the community basecamp (Mr. Anis Hariri's house). This service provides material about the importance of managing family finances after the COVID-19 pandemic and the recovery period; managing finances after Eid al-Fitr; stages of managing family finances; various investment plans; and how to implement allocated expenditure plans. Keywords: cooperative; financial literacy; financial management.
Co-Authors Andhi Wijayanto Arief Yulianto Bogy Febriatmoko Euis Soliha Kris Brantas Abiprayu Kris Brantas Abiprayu, Kris Brantas Mudrikah, Saringatun Nabila Rifa Hanifah Nur Siyam Prananta, Widya Rachman, M. Aulia Rafinda, Ascariena Rini Setyo Witiastuti Sri Wartini Vini Wiratno Putri Widia, Syam