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<![CDATA[MENINGKATKAN KINERJA BISNIS MELALUI KEUNGGULAN BERSAING KULINER KHAS SEMARANG ]]>
<![CDATA[Febriatmoko, Bogy]]>
<![CDATA[ JURNAL BISNIS STRATEGI Vol 24, No 1 (2015): Juli ]]>
Publisher : <![CDATA[Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip ]]>
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DOI: 10.14710/jbs.24.1.83-99
<![CDATA[Penelitian ini menganalisis pengaruh orientasi wirausaha, orientasi pasar, dan keunggulan bersaing untuk meningkatkan kinerja bisnis. Rumusan masalah adalah bagaimana menciptakan keunggulan bersaing untuk meningkatkan kinerja bisnis.Populasi yang dipilih dalam penelitian ini adalah sentra usaha mikro lumpia, bandeng presto dan wingko di Semarang yang berjumlah 104 industri. Dan Jumlah data yang dapat diperoleh dalam penelitian ini adalah 102 industri. Pengumpulan data menggunakan kuesioner dengan Jawaban nilai 1 (sangat tidak setuju sekali) sampai dengan 7 (sangat setuju sekali). Alat analisis data yang digunakan adalah Structural Equation Modelling (SEM) melalui program AMOS 18Hasil analisis data goodnes of fit index menunjukkan bahwa model penelitian mempunyai kesesuaian fit (dapat diterima). Tidak semua hipotesis dapat diterima setelah dilakukan analisis SEM. Hipotesis yang diterima adalah pengaruh orientasi kewirausahaan terhadap kinerja bisnis, orientasi pasar terhadap keunggulan bersaing dan keunggulan bersaing terhadap kinerja. Adapun yang ditolak ·adalah pengaruh antara orientasi wirausaha terhadap keunggulan bersaing dan orientasi pasar terhadap kinerja bisnis.Secara umum kesimpulan dari hasil pengujian model yang diterapkan pada sentra usaha mikro lumpia, bandeng presto dan wingko di Semarang menunjukkan bahwa keunggulan bersaing dapat dicapai melalui orientasi pasar, di mana keunggulan bersaing yang dihasilkan perusahaan dapat meningkatkan kinerja bisnis. Penelitian ini memberikan beberapa keterbatasan penelitian serta agenda penelitian mendatang yang bisa dilakukan pada penelitian lanjutan.]]>
<![CDATA[Analisis Keputusan Pembelian Suatu Produk Terhadap Peningkatan Revenue Perusahaan ]]>
<![CDATA[Wicaksari*, Erisa Aprilia]]>;
<![CDATA[Febriatmoko, Bogy]]>;
<![CDATA[Ridloah, Siti]]>
<![CDATA[ JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 2 (2023): April, Social and Religious Aspect in History, Economic Science and Law ]]>
Publisher : <![CDATA[Universitas Syiah Kuala ]]>
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DOI: 10.24815/jimps.v8i2.24778
<![CDATA[Penelitian ini bertujuan untuk mengetahui faktor-faktor yang berpengaruh terhadap peningkatan revenue perusahaan melalui keputusan pembelian suatu produk khususnya produk laptop lenovo. Populasi dalam penelitian ini tidak diketahui secara pasti, maka pengambilan sampel dilakukan dengan cara non-probability sampling. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Data responden sebanyak 142 diolah dengan menggunakan SPSS versi 25. Analisis dalam penelitian ini menggunakan analisis regresi. Hasil dari penelitian ini menunjukkan bahwa secara parsial dan secara simultan dari variabel-variabel independen yaitu diferensiasi produk, kualitas produk, inovasi produk berpengaruh positif terhadap keputusan pembelian. Dan hasil uji statistik menunjukkan bahwa keputusan pembelian memiliki pengaruh positif terhadap peningkatan revenue perusahaan. Hal ini memiliki arti bahwa peningkatan revenue perusahaan dapat dicapai dengan adanya tingkat keputusan pembelian yang tinggi atas suatu produk. Berdasarkan hasil penelitian ini, disarankan bagi perusahaan untuk meningkatkan diferensiasi produk dan kualitas produk sehingga dapat meningkatkan keputusan pembelian terhadap produk.]]>
<![CDATA[Peran Mediasi Citra Merek Hijau dalam Meningkatkan Keputusan Pembelian Produk Ramah Lingkungan ]]>
<![CDATA[Febriatmoko, Bogy]]>;
<![CDATA[Wicaksari, Erisa Aprilia]]>;
<![CDATA[Prananta, Widya]]>
<![CDATA[ Jurnal Ilmu Manajemen dan Bisnis Vol 15, No 2 (2024): Jurnal Ilmu Manajemen dan Bisnis. September 2024 ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jimb.v15i2.72972
<![CDATA[Kerusakan lingkungan secara global dapat merubah selera konsumsi masyarakat, mendorong masyarakat untuk lebih memilih produk ramah lingkungan. Beberapa aspek mempengaruhi keputusan pembelian produk ramah lingkungan termasuk produk hijau, pemasaran hijau, dan citra merek hijau. Tujuan penelitian ini untuk memahami bagaimana produk hijau, pemasaran hijau, dan citra merek hijau memengaruhi keputusan pembelian, serta mengevaluasi apakah citra merek hijau dapat memediasi antara produk hijau dan pemasaran hijau terhadap keputusan pembelian dengan pendekatan kuantitatif. Penelitian ini melibatkan konsumen N’Pure Toner Centella Asiatica yang berada di Kota Semarang sebagai populasi. Teknik sampling yang diterapkan adalah purposive sampling. Data collecting dengan memberikan kuesioner kepada 384 responden. Data dianalisis menggunakan analisis statistik deskriptif dan Moderated Regression Analysis (MRA) dengan perangkat lunak Smart PLS versi 3.0. Hasil riset ini membuktikan bahwa pemasaran hijau mempengaruhi keputusan pembelian, baik secara langsung maupun melalui mediasi citra merek hijau. Selain itu, citra merek hijau juga mempengaruhi keputusan pembelian.]]>
<![CDATA[CONTRIBUTION OF GREEN PRODUCT AND CONSUMER REPURCHASE INTENTION ]]>
<![CDATA[Wicaksari, Erisa Aprilia]]>;
<![CDATA[Febriatmoko, Bogy]]>
<![CDATA[ Journal of Research in Social Science and Humanities Vol 4, No 1 (2024) ]]>
Publisher : <![CDATA[Utan Kayu Publishing ]]>
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DOI: 10.47679/jrssh.v4i1.97
<![CDATA[Samsung is a well-known global trademark, its products are used all over the world. In the midst of global environmental pollution issues, it is interesting to research this product because Samsung declares its products to be environmentally friendly. Worrying environmental conditions also occur in Indonesia, so it is necessary to research the role of this product in preserving the environment in Indonesia with the topic of consumer behavior, namely interest in repurchasing Samsung products. There are five hypotheses in this research, namely, Product Quality has a positive influence on Repurchase Intention, Product Quality has a positive influence on Consumer Satisfaction, Green Product has a positive influence on Consumer Satisfaction, Green Product has a positive influence on Repurchase Intention, Consumer Satisfaction has a positive influence on Repurchase Intention . The method used in this research is quantitative with structural equation modeling (SEM) analysis tools. The results obtained in this research are that improving product quality will increase consumer satisfaction and Samsung needs to do this to increase purchasing interest in its products]]>
<![CDATA[PENTINGNYA ATTITUDES TOWARDS PURCHASING GREEN FOOD PRODUCTS, SOCIAL NORMS, DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP INTENTIONS TO PURCHASE GREEN FOOD PRODUCTS ]]>
<![CDATA[Prananta, Widya]]>;
<![CDATA[Wijaya, Angga Pandu]]>;
<![CDATA[Febriatmoko, Bogy]]>
<![CDATA[ Bisnis-Net Vol 7, No 2: DESEMBER 2024 ]]>
Publisher : <![CDATA[Universitas Dharmawangsa ]]>
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DOI: 10.46576/bn.v7i2.5168
<![CDATA[Switching to environmentally friendly products can help minimize adverse environmental impacts and provide health benefits. Consumers buy organic food because they consider it safer than conventional food. This research aims to explore the influence of Attitudes Towards Green Products, Social Norms, and Perceived Behavioral Control on Intentions to Purchase Green Food Products. The Theory of Planned Behavior (TPB) provides a theoretical framework for predicting and understanding consumer behavior, accounting for three factors—attitude, subjective norms, and perceived behavioral control—and integrating them into a conceptual model. This theory implies that consumer behavior is a clear expression of their intentions.cQuantitative research methods were used to collect data from a representative sample of the population of Semarang. The sample for this research consists of consumers who use environmentally friendly food products in Semarang and were selected through screening questions. A total of 125 respondents participated in this research. The data obtained will be tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The research results are expected to provide insight into the importance of Attitudes Towards Green Products and Perceived Behavioral Control in forming beliefs and intentions to buy environmentally friendly food products, while social norms cannot influence a person's intention to buy environmentally friendly food products.]]>
<![CDATA[MENGUJI PERAN EMOTIONAL ATTACHMENT KONSUMEN DALAM MEMBENTUK INFLUENCER INTERACTIVITY TERHADAP INFLUENCER TRUST ]]>
<![CDATA[Wijaya, Angga Pandu]]>;
<![CDATA[Febriatmoko, Bogy]]>;
<![CDATA[Prananta, Widya]]>
<![CDATA[ Bisnis-Net Vol 7, No 2: DESEMBER 2024 ]]>
Publisher : <![CDATA[Universitas Dharmawangsa ]]>
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DOI: 10.46576/bn.v7i2.5192
<![CDATA[This study aims to analyze the effect of influencer interactivity on influencer trust through emotional attachment. In the current era, consumers increasingly seek credible sources of information, particularly through social media, where influencers play a crucial role in shaping consumer trust. However, limited research has focused on the role of social media interactions in fostering consumer trust toward influencers. This research employs a quantitative, causal approach to examine the relationships among the variables. Using purposive sampling with specific criteria, a total of 133 respondents participated in this study. The results indicate that influencer interactivity has a direct impact on both emotional attachment and influencer trust. The findings further demonstrate that emotional attachment partially mediates the effect of influencer interactivity on influencer trust. These results suggest that emotional attachment emerges as a mechanism influenced by influencer interactivity. Consumers are more likely to trust the information provided by influencers once emotional attachment is established. The study's implications highlight that enhancing influencer interactivity can foster consumer trust, as interaction encourages consumers to develop trust.]]>
<![CDATA[The Role of Independent Learning Independent Campus (MKBM) in Building Human Resources Character with Insight into Sustainable Development Goals (SDGs) ]]>
<![CDATA[Febriatmoko, Bogy]]>;
<![CDATA[Wartini, Sri]]>;
<![CDATA[Hasibuan, P Erianto]]>;
<![CDATA[Prananta, Widya]]>;
<![CDATA[Soliha, Euis]]>
<![CDATA[ Southeast Asian Business Review Vol. 3 No. 1 (2025) ]]>
Publisher : <![CDATA[Universitas Airlangga ]]>
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DOI: 10.20473/sabr.v3i1.67308
<![CDATA[This study aims to analyze the influence of the Sustainable Development Goals (SDGs) and the Independent Learning-Independent Campus (MBKM) policy on the formation of human resource (HR) character, as well as examine the role of MBKM policy moderation in the relationship between the SDGs and the character of human resources. This study was conducted at Semarang State University (UNNES) using a quantitative approach through Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis. The results of the study show that the SDGs have a positive and significant influence on the formation of human resource character. The MBKM policy also plays an important role in significantly strengthening the character of human resources. In addition, the MBKM policy has proven to be able to moderate the relationship between the SDGs and the character of human resources, thus strengthening the relationship between the two. The addition of the MBKM policy moderation variable improves the model's ability to explain the variability of human resource characters, which shows the significant contribution of this policy in supporting the achievement of the SDGs. These findings underscore the importance of implementing the MBKM policy in supporting the achievement of the SDGs, especially in the context of higher education to form human resources with superior character and able to face global challenges.]]>
<![CDATA[Uncover The Role of Brand Elements of Customer’s Choice for Sustainable Products ]]>
<![CDATA[Krissanya, Nofriska]]>;
<![CDATA[Berutu, Meta Bara]]>;
<![CDATA[Febriatmoko, Bogy]]>
<![CDATA[ MEC-J (Management and Economics Journal) Vol 9, No 1 (2025) ]]>
Publisher : <![CDATA[Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang ]]>
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DOI: 10.18860/mec-j.v9i1.29972
<![CDATA[This research aims to determine the factors that can influence consumers' intention to purchase sustainable beauty and body care products. This study is centered on investigating the influence of various brand elements, including green brand positioning (GBP), brand perception (BP), green brand knowledge (GBK), and attitude toward green brand (AGB), on consumers' purchase intentions regarding these products. It is posited that brand elements play a pivotal role in enhancing the competitive dimension of a brand, particularly in the context of sustainable products. A quantitative method was employed in this research with 223 respondents in Indonesia. The Structural Equation Modeling (SEM) technique was used to analyze the data using Smart PLS 3.0. The results of the study indicate that all examined brand elements have a direct impact on consumers' attitudes, which ultimately influence consumers' intention to purchase sustainable beauty and body care products. Based on the findings of this research, companies can focus their strategies on brand elements such as positioning, perception, and knowledge to get high intention on sustainable beauty and body care products. Therefore, companies need to consider promotional messages that contain green values or empower communities that work on sustainable lifestyles to get more intention on this product.]]>
<![CDATA[Pengaruh Product Quality dan Service Quality Terhadap Customer Loyalty Melalui Customer Satisfaction Sebagai Variabel Mediasi (Studi Pada Pelanggan Mie Gacoan di Kota Semarang) ]]>
<![CDATA[Rojikin, Muhammad Ainur]]>;
<![CDATA[Febriatmoko, Bogy]]>
<![CDATA[ Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research. ]]>
Publisher : <![CDATA[Universitas Syiah Kuala ]]>
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DOI: 10.24815/jr.v8i3.47866
<![CDATA[This study aims to analyze the effect of product quality and service quality on customer loyalty of Mie Gacoan in Semarang through customer satisfaction as a mediating variable. A quantitative method was used with an explanatory approach, involving 140 respondents selected through purposive sampling. Data were collected using online questionnaires and analyzed using PLS-SEM with SmartPLS 4.0. The results showed that product quality and service quality had a significant effect on customer loyalty, both directly and indirectly through customer satisfaction as a mediating variable. These findings highlight the importance of maintaining consistent product standards and improving service responsiveness to enhance customer satisfaction and strengthen customer loyalty]]>
<![CDATA[Driving Green Product Purchase Intention through the Elaboration Likelihood Model: The Roles of Para-Social Interaction and Information Quality in Live-Streaming E-Commerce ]]>
<![CDATA[Prananta, Widya]]>;
<![CDATA[Prihandono, Dorojatun]]>;
<![CDATA[Wiratama, Bayu]]>;
<![CDATA[Febriatmoko, Bogy]]>;
<![CDATA[Dwi Praatmana, Nanang]]>
<![CDATA[ Management Analysis Journal Vol. 14 No. 3 (2025): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v14i3.33458
<![CDATA[This study examines how Information Quality and Para-Social Interaction influence Green Product Purchase Intention in live-streaming e-commerce using the Elaboration Likelihood Model (ELM). Driven by rising sustainable consumption trends, it explores their impact through Subjective Product Knowledge as a mediator, extending ELM by integrating cognitive and affective cues in Indonesia’s growing digital market. Data were collected from 140 young consumers (aged 17–37) in Semarang, Indonesia, who engage in live-streaming e-commerce. The analysis tested hypotheses, revealing that Information Quality enhances Subjective Product Knowledge, which drives purchase intention, while Para-Social Interaction directly and indirectly affects both. Subjective Product Knowledge mediates these relationships. This offers a novel application of ELM in sustainable consumer behavior in de-veloping countries. Practically, businesses can use high-quality information and trusted streamers to boost green product sales in global markets.]]>
