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All Journal JURNAL BISNIS STRATEGI Media Ekonomi dan Manajemen JURNAL ILMU MANAJEMEN DAN BISNIS Management and Economics Journal (MEC-J) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL MUTIARA MANAJEMEN Bisnis Net : Jurnal Ekonomi dan Bisnis JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Southeast Asian Business Review Management Analysis Journal "Indonesian Journal of Devotion and Empowerment (IJDE) "
Bogy Febriatmoko
Magister Manajemen, Universitas Diponegoro
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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MENINGKATKAN KINERJA BISNIS MELALUI KEUNGGULAN BERSAING KULINER KHAS SEMARANG Febriatmoko, Bogy
JURNAL BISNIS STRATEGI Vol 24, No 1 (2015): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1026.725 KB) | DOI: 10.14710/jbs.24.1.83-99

Abstract

Penelitian ini menganalisis pengaruh orientasi wirausaha, orientasi pasar, dan keunggulan bersaing untuk meningkatkan kinerja bisnis. Rumusan masalah adalah bagaimana menciptakan keunggulan bersaing untuk meningkatkan kinerja bisnis.Populasi yang dipilih dalam penelitian ini adalah sentra usaha mikro lumpia, bandeng presto dan wingko di Semarang yang berjumlah 104 industri. Dan Jumlah data yang dapat diperoleh dalam penelitian ini adalah 102 industri. Pengumpulan data menggunakan kuesioner dengan Jawaban nilai 1 (sangat tidak setuju sekali) sampai dengan 7 (sangat setuju sekali). Alat analisis data yang digunakan adalah Structural Equation Modelling (SEM) melalui program AMOS 18Hasil analisis data goodnes of fit index menunjukkan bahwa model penelitian mempunyai kesesuaian fit (dapat diterima). Tidak semua hipotesis dapat diterima setelah dilakukan analisis SEM. Hipotesis yang diterima adalah pengaruh orientasi kewirausahaan terhadap kinerja bisnis, orientasi pasar terhadap keunggulan bersaing dan keunggulan bersaing terhadap kinerja. Adapun yang ditolak ·adalah pengaruh antara orientasi wirausaha terhadap keunggulan bersaing dan orientasi pasar terhadap kinerja bisnis.Secara umum kesimpulan dari hasil pengujian model yang diterapkan pada sentra usaha mikro lumpia, bandeng presto dan wingko di Semarang menunjukkan bahwa keunggulan bersaing dapat dicapai melalui orientasi pasar, di mana keunggulan bersaing yang dihasilkan perusahaan dapat meningkatkan kinerja bisnis. Penelitian ini memberikan beberapa keterbatasan penelitian serta agenda penelitian mendatang yang bisa dilakukan pada penelitian lanjutan.
Analisis Keputusan Pembelian Suatu Produk Terhadap Peningkatan Revenue Perusahaan Wicaksari*, Erisa Aprilia; Febriatmoko, Bogy; Ridloah, Siti
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 2 (2023): April, Social and Religious Aspect in History, Economic Science and Law
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i2.24778

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang berpengaruh terhadap peningkatan revenue perusahaan melalui keputusan pembelian suatu produk khususnya produk laptop lenovo. Populasi dalam penelitian ini tidak diketahui secara pasti, maka pengambilan sampel dilakukan dengan cara non-probability sampling. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Data responden sebanyak 142 diolah dengan menggunakan SPSS versi 25. Analisis dalam penelitian ini menggunakan analisis regresi. Hasil dari penelitian ini menunjukkan bahwa secara parsial dan secara simultan dari variabel-variabel independen yaitu diferensiasi produk, kualitas produk, inovasi produk berpengaruh positif terhadap keputusan pembelian. Dan hasil uji statistik menunjukkan bahwa keputusan pembelian memiliki pengaruh positif terhadap peningkatan revenue perusahaan. Hal ini memiliki arti bahwa peningkatan revenue perusahaan dapat dicapai dengan adanya tingkat keputusan pembelian yang tinggi atas suatu produk. Berdasarkan hasil penelitian ini, disarankan bagi perusahaan untuk meningkatkan diferensiasi produk dan kualitas produk sehingga dapat meningkatkan keputusan pembelian terhadap produk.
Peran Mediasi Citra Merek Hijau dalam Meningkatkan Keputusan Pembelian Produk Ramah Lingkungan Febriatmoko, Bogy; Wicaksari, Erisa Aprilia; Prananta, Widya
Jurnal Ilmu Manajemen dan Bisnis Vol 15, No 2 (2024): Jurnal Ilmu Manajemen dan Bisnis. September 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v15i2.72972

Abstract

Kerusakan lingkungan secara global dapat merubah selera konsumsi masyarakat, mendorong masyarakat untuk lebih memilih produk ramah lingkungan. Beberapa aspek mempengaruhi keputusan pembelian produk ramah lingkungan termasuk produk hijau, pemasaran hijau, dan citra merek hijau. Tujuan penelitian ini untuk memahami bagaimana produk hijau, pemasaran hijau, dan citra merek hijau memengaruhi keputusan pembelian, serta mengevaluasi apakah citra merek hijau dapat memediasi antara produk hijau dan pemasaran hijau terhadap keputusan pembelian dengan pendekatan kuantitatif. Penelitian ini melibatkan konsumen N’Pure Toner Centella Asiatica yang berada di Kota Semarang sebagai populasi. Teknik sampling yang diterapkan adalah purposive sampling. Data collecting dengan memberikan kuesioner kepada 384 responden. Data dianalisis menggunakan analisis statistik deskriptif dan Moderated Regression Analysis (MRA) dengan perangkat lunak Smart PLS versi 3.0. Hasil riset ini membuktikan bahwa pemasaran hijau mempengaruhi keputusan pembelian, baik secara langsung maupun melalui mediasi citra merek hijau. Selain itu, citra merek hijau juga mempengaruhi keputusan pembelian.
PENTINGNYA ATTITUDES TOWARDS PURCHASING GREEN FOOD PRODUCTS, SOCIAL NORMS, DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP INTENTIONS TO PURCHASE GREEN FOOD PRODUCTS Prananta, Widya; Wijaya, Angga Pandu; Febriatmoko, Bogy
Bisnis-Net Vol 7, No 2: DESEMBER 2024
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v7i2.5168

Abstract

Switching to environmentally friendly products can help minimize adverse environmental impacts and provide health benefits. Consumers buy organic food because they consider it safer than conventional food. This research aims to explore the influence of Attitudes Towards Green Products, Social Norms, and Perceived Behavioral Control on Intentions to Purchase Green Food Products. The Theory of Planned Behavior (TPB) provides a theoretical framework for predicting and understanding consumer behavior, accounting for three factors—attitude, subjective norms, and perceived behavioral control—and integrating them into a conceptual model. This theory implies that consumer behavior is a clear expression of their intentions.cQuantitative research methods were used to collect data from a representative sample of the population of Semarang. The sample for this research consists of consumers who use environmentally friendly food products in Semarang and were selected through screening questions. A total of 125 respondents participated in this research. The data obtained will be tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The research results are expected to provide insight into the importance of Attitudes Towards Green Products and Perceived Behavioral Control in forming beliefs and intentions to buy environmentally friendly food products, while social norms cannot influence a person's intention to buy environmentally friendly food products.
MENGUJI PERAN EMOTIONAL ATTACHMENT KONSUMEN DALAM MEMBENTUK INFLUENCER INTERACTIVITY TERHADAP INFLUENCER TRUST Wijaya, Angga Pandu; Febriatmoko, Bogy; Prananta, Widya
Bisnis-Net Vol 7, No 2: DESEMBER 2024
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v7i2.5192

Abstract

This study aims to analyze the effect of influencer interactivity on influencer trust through emotional attachment. In the current era, consumers increasingly seek credible sources of information, particularly through social media, where influencers play a crucial role in shaping consumer trust. However, limited research has focused on the role of social media interactions in fostering consumer trust toward influencers. This research employs a quantitative, causal approach to examine the relationships among the variables. Using purposive sampling with specific criteria, a total of 133 respondents participated in this study. The results indicate that influencer interactivity has a direct impact on both emotional attachment and influencer trust. The findings further demonstrate that emotional attachment partially mediates the effect of influencer interactivity on influencer trust. These results suggest that emotional attachment emerges as a mechanism influenced by influencer interactivity. Consumers are more likely to trust the information provided by influencers once emotional attachment is established. The study's implications highlight that enhancing influencer interactivity can foster consumer trust, as interaction encourages consumers to develop trust.
The Role of Independent Learning Independent Campus (MKBM) in Building Human Resources Character with Insight into Sustainable Development Goals (SDGs) Febriatmoko, Bogy; Wartini, Sri; Hasibuan, P Erianto; Prananta, Widya; Soliha, Euis
Southeast Asian Business Review Vol. 3 No. 1 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v3i1.67308

Abstract

This study aims to analyze the influence of the Sustainable Development Goals (SDGs) and the Independent Learning-Independent Campus (MBKM) policy on the formation of human resource (HR) character, as well as examine the role of MBKM policy moderation in the relationship between the SDGs and the character of human resources. This study was conducted at Semarang State University (UNNES) using a quantitative approach through Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis. The results of the study show that the SDGs have a positive and significant influence on the formation of human resource character. The MBKM policy also plays an important role in significantly strengthening the character of human resources. In addition, the MBKM policy has proven to be able to moderate the relationship between the SDGs and the character of human resources, thus strengthening the relationship between the two. The addition of the MBKM policy moderation variable improves the model's ability to explain the variability of human resource characters, which shows the significant contribution of this policy in supporting the achievement of the SDGs. These findings underscore the importance of implementing the MBKM policy in supporting the achievement of the SDGs, especially in the context of higher education to form human resources with superior character and able to face global challenges.
Uncover The Role of Brand Elements of Customer’s Choice for Sustainable Products Krissanya, Nofriska; Berutu, Meta Bara; Febriatmoko, Bogy
MEC-J (Management and Economics Journal) Vol 9, No 1 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i1.29972

Abstract

This research aims to determine the factors that can influence consumers' intention to purchase sustainable beauty and body care products. This study is centered on investigating the influence of various brand elements, including green brand positioning (GBP), brand perception (BP), green brand knowledge (GBK), and attitude toward green brand (AGB), on consumers' purchase intentions regarding these products. It is posited that brand elements play a pivotal role in enhancing the competitive dimension of a brand, particularly in the context of sustainable products. A quantitative method was employed in this research with 223 respondents in Indonesia. The Structural Equation Modeling (SEM) technique was used to analyze the data using Smart PLS 3.0. The results of the study indicate that all examined brand elements have a direct impact on consumers' attitudes, which ultimately influence consumers' intention to purchase sustainable beauty and body care products. Based on the findings of this research, companies can focus their strategies on brand elements such as positioning, perception, and knowledge to get high intention on sustainable beauty and body care products. Therefore, companies need to consider promotional messages that contain green values or empower communities that work on sustainable lifestyles to get more intention on this product.
Driving Green Product Purchase Intention through the Elaboration Likelihood Model: The Roles of Para-Social Interaction and Information Quality in Live-Streaming E-Commerce Prananta, Widya; Prihandono, Dorojatun; Wiratama, Bayu; Febriatmoko, Bogy; Dwi Praatmana, Nanang
Management Analysis Journal Vol. 14 No. 3 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i3.33458

Abstract

This study examines how Information Quality and Para-Social Interaction influence Green Product Purchase Intention in live-streaming e-commerce using the Elaboration Likelihood Model (ELM). Driven by rising sustainable consumption trends, it explores their impact through Subjective Product Knowledge as a mediator, extending ELM by integrating cognitive and affective cues in Indonesia’s growing digital market. Data were collected from 140 young consumers (aged 17–37) in Semarang, Indonesia, who engage in live-streaming e-commerce. The analysis tested hypotheses, revealing that Information Quality enhances Subjective Product Knowledge, which drives purchase intention, while Para-Social Interaction directly and indirectly affects both. Subjective Product Knowledge mediates these relationships. This offers a novel application of ELM in sustainable consumer behavior in de-veloping countries. Practically, businesses can use high-quality information and trusted streamers to boost green product sales in global markets.
MENGUJI PERCEIVED EASE OF USE DAN PERCEIVED ENJOYMENT TERHADAP REPURCHASE INTENTION PADA ONLINE TRAVEL AGENCY Wiratama, Bayu; Prananta, Widya; Prihandono, Dorojatun; Febriatmoko, Bogy; Praatmana, Nanang Dwi
JURNAL MUTIARA MANAJEMEN Vol 10 No 2 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v10i2.6454

Abstract

Latar belakang: Masih terbatasnya penelitian yang membahas aspek fungsional dan emosional dalam penggunaan layanan online travel agency (OTA). Keterbatasan tersebut memunculkan urgensi penelitian yang lebih mendalam untuk menganalisis perilaku pengguna layanan OTA. Tujuan: Penelitian ini mempunyai tujuan dalam menganalisis pengaruh perceived ease of use dan perceived enjoyment terhadap repurchase intention pada pengguna layanan OTA Metode: Penelitian ini mempergunakan pendekatan kuantitatif serta mempunyai sampel penelitian yang terdiri atas 187 responden yang merupakan pengguna layanan yang dalam kesehariannya mempergunakan aplikasi OTA. Data yang diperoleh, dianalisis dengan mempergunakan SEM-PLS Hasil: Hasil analisis menunjukkan bahwa perceived ease of use dan perceived enjoyment mempunyai pengaruh yang signifikan positif terhadap customer satisfaction maupun repurchase intention. Selain itu, customer satisfaction terbukti memediasi pengaruh perceived ease of use dan perceived enjoyment terhadap repurchase intention. Kesimpulan: Temuan ini menegaskan bahwa kepuasan pengguna mampu membentuk keinginan untuk membeli ulang pada platform OTA. Penyedia layanan OTA perlu memperkuat meningkatkan user experience melalui sistem.
Fostering Healthy Minds: The Role of Inclusivity in Empowering Youth in Karang Taruna Wartini, Sri; Prananta, Widya; Febriatmoko, Bogy; Hendriyani, Rulita; Hendrajaya
Indonesian Journal of Devotion and Empowerment Vol. 1 No. 1 (2025): Special Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v1i1.33490

Abstract

Inclusivity emphasizing the acceptance and appreciation of diversity without discrimination is crucial in youth organizations such as Karang Taruna, a village-level platform for adolescent development in Indonesia. This community service paper examines the role of inclusivity in strengthening adolescent mental health within Karang Taruna Kalisegoro, Gunungpati, Semarang. The initiative was carried out by a multidisciplinary team from Universitas Negeri Semarang (Unnes) through a one-day workshop on mental health literacy and inclusive leadership for 20 administrators and members of Karang Taruna. The methods included interactive lectures, case analysis using documentary films on adolescent mental health disorders, peer tutorials, and facilitated group discussions, grounded in Ryff’s Psychological Well-Being Model. Results revealed a significant increase in participants’ understanding of mental health issues, early recognition of mental disorder symptoms, reduced stigma, and commitment to establishing a mental health-aware community integrated with Karang Taruna and the village government. Participants also reported enhanced confidence in inclusive leadership and the ability to foster mutually supportive environments, supporting all six dimensions of Ryff’s psychological well-being. Recommendations include sustained cross-sector collaboration, expansion of literacy programs, and further empirical research to measure the long-term impact of inclusivity on adolescent mental health indicators.
Co-Authors Angga Pandu Wijaya, Angga Pandu Bayu Wiratama, Bayu Berutu, Meta Bara Dwi Praatmana, Nanang Euis Soliha Hasibuan, P Erianto Hendrajaya Krissanya, Nofriska Moh. Khoiruddin Phany Ineke Putri, Phany Ineke Praatmana, Nanang Dwi Prananta, Widya Prihandono, Dorojatun Rulita Hendriyani, Rulita S Martono Siti Ridloah Sri Wartini Wicaksari*, Erisa Aprilia Wicaksari, Erisa Aprilia