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Disabled Entrepreneurs: Challenges in Utilizing Digital Marketing in MSMEs Ikhsan, Rudfiando Ikhsana; Syah, Muhammad Fahmi Johan; Custilas, Anesito
Jurnal Ilmu Sosial Mamangan Vol 13, No 1 (2024): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i1.7859

Abstract

People with disabilities have long experienced discrimination, resulting in the unfulfillment of their rights. Different physical or non-physical conditions place disabled groups in the chain of poverty, socially, politically, and economically. This research aims to describe an entrepreneur with a disability in facing the challenges of utilizing digital marketing in MSMEs. The research respondent is an entrepreneur with a disability in the health drink sector, specifically a visually impaired individual in Surakarta. This study employs a case study research design with a qualitative approach. Data is collected through participant observation, semi-structured interviews, and documentation. The validity of the data is tested using an interactive model, and the data analysis model employed is the interactive model by Miles, Huberman, and Saldana. The results of this research indicate an increase in knowledge and skills among entrepreneurs with disabilities to confront challenges in utilizing digital marketing. Additionally, disabled entrepreneurs experience enhanced skills such as critical thinking, independence, and problem-solving when facing the challenges of digital marketing in MSMEs.
Kampung Naga’s Forbidden Forest and Wisdom for Ecological Adaptation Strategy Abdullah, Mirna Nur Alia Nur Alia; Fadhilah, Annisa; Custilas, Anesito
Jurnal Mamangan Vol 14, No 2 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v14i2.10049

Abstract

The Kampung Naga indigenous community in West Java exemplifies a conservation model based on local wisdom. For centuries, they have protected a 50-hectare Forbidden Forest. This study aims to examine the Kampung Naga Forbidden Forest as a socio-ecological adaptation system in response to global disruption. Through a qualitative literature review, the study found that this forest, protected by customary laws such as logging prohibitions and the leuit (communal rice barn) system, plays a crucial role in conserving biodiversity, water management, and food security. The study found that this forest conserves 85% of endemic plant species and absorbs millions of liters of rainwater annually. However, increasing external pressures, such as infrastructure development, mass tourism, and the decline of traditional ecological knowledge over generations, have begun to erode its sacred value and sustainability. Traditional rituals such as Sedekah Bumi (Earth Almsgiving) have been commercialized into paid festivals, while youth engagement in ecological customs such as ngaruat (alms-giving rituals) has declined drastically. Using Cultural Ecology and the Social Construction of Reality as theoretical frameworks, this study argues that Kampung Naga's resilience stems from its ability to integrate ancestral beliefs with modern legal instruments and frameworks. The study concludes that the Forbidden Forest is not only a conservation area, but also a cultural and spiritual landscape shaped by the practices of indigenous communities over generations. The novelty of this research, its sustainability, offers valuable insights into community-based ecological strategies in an era of global disruption