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All Journal Socio-Economic and Humanistic Aspects for Township and Industry RESLAJ: Religion Education Social Laa Roiba Journal
Dally Nur Arif
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Efektivitas Promosi Wisata Berbasis Website Menggunakan Analisis SWOT di Tanjung Duriat Salsabila Fatin Adilah; Oman Sukirman; Dally Nur Arif
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5023

Abstract

The development of information technology, especially the internet, has significantly changed the way tourism is promoted. Websites as digital media play an important role in promotional strategies, especially for tourist destinations that want to expand their reach and increase tourist visits. This research aims to analyze Tanjung Duriat's tourism promotion strategy through the website with a SWOT analysis approach, to identify the destination’s strengths, weaknesses, opportunities, and threats faced by the destination. The research method used is a qualitative method with a descriptive approach. Data were obtained through interviews, direct observation of the website, and study of related literature. The results showed that the Tanjung Duriat website has great potential to promote the tourist destination. However, there are still some weaknesses such as the lack of content updates and website features. In addition, the website promotion strategy also faces challenges in significantly increasing visibility and number of visits. Based on the SWOT analysis, this study suggests improving the quality of website content and features, as well as optimizing the use of social media connected to the website to increase tourist attraction. The website-based Tanjung Duriat tourism promotion strategy using the W-O strategy, strategy was chosen because the Tanjung Duriat website does not yet have a person specifically to manage the website. In the W-O strategy, there is a strategy to add human resources specifically to manage the website, if there is someone who is devoted to managing the website, it will make it easier for Tanjung Duriat to optimize the website which is used as one of the tourism promotion media. With the right strategy, the Tanjung Duriat website is expected to be an effective promotional tool in increasing tourist visits to these destinations.
Pengaruh Atribut Mice Terhadap Kunjungan Wisatawan di Kota Bandung Ratna Sholihah Sarha; Gilang Pratama Putra; Dally Nur Arif
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 2 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i2.5425

Abstract

This research aimed to analyzed the influence of MICE attributes on tourist visits in Bandung by adapting the dimensions of MICE destination guideline and criteria developed by the Ministry of Tourism and Creative Economy in 2017 as independent variables. This research used quantitative research method with multiple linear regression analysis. The data obtained came from distributing questionnaires via Google form to respondents who had visited Bandung, and a sample of 100 people was taken. Based on the result of this research, MICE attributes in Bandung have met the needs of tourist so that they can increase tourist visits to Bandung, especially MICE tourist. MICE attributes have a significant influence simultaneously on tourist visits. The dimension of attraction an ancillary service partially have positive influence and significant influence on tourist visit, while accesibiliry, activities, amenities, and affordability do not have a positive influence and is not significant on tourist visists in Bandung.
Co-Authors Ali, Enjang Yusup Alia Nurfitri Alya Farah Andi Irzilya Fitri Desriana Anggi Siti Padila Dandi Maulana Faizulhaq Dias Pratami Putri Dr.Irena Novarlia Efanie Olivia Azmi Enjang Yusuf Ali Fajri Hakim Gilang Pratama Putra Ida Rohida Irena Novarlia Muhamad Hafidz Ali Mashum Muhamad Taufiq Oman Sukirman, Oman Ratna Sholihah Sarha Salsabila Fatin Adilah Tirza Rema Purnamasari