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Journal : Brand Communication

Pengaruh Konten Viral di Media Sosial Terhadap Penyelesaian Kasus Penganiayaan : oleh Satreskrim Polres Kolaka Polda Sulawesi Tenggara Pradana, Akbar Reno Adhi; Rusmawan, Teddy
Brand Communication Vol. 4 No. 1 (2025): Kekuatan Kampanye dan Promosi di Era Digital
Publisher : Prisani Cendekia Institute

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Abstract

This study aims to determine whether there is an influence of viral news on social media on the settlement of criminal cases, especially persecution by the Kolaka Police satreskrim. The theoretical study uses uses and gratification theory with a focus on variables, namely viral content on social media (independent variable) and case resolution (dependent variable). The research used a survey model on 37 police officers who handled the case, as well as the public as many as 100 respondents. Quantitative data processing with a simple linear regression model. The results showed that there was a weak influence of viral reporting of persecution cases from the community side by 26.4%. In contrast to that, from the side of police officers, the survey showed a very small influence of only 1.6%. Thus viral news of persecution cases will not increase the resolution of criminal cases in existing law enforcement.
Strategi Kepolisian Negara Republik Indonesia Dalam Menegakkan Hukum Penyebaran Pornografi Anak Melalui Platform Digital Berdasarkan UU ITE Putra, Rizky Tri Yuwana; Rusmawan, Teddy
Brand Communication Vol. 3 No. 1 (2024): Komunikasi Pemasaran, IMC dan Pertarungan Brand di Era Digital
Publisher : Prisani Cendekia Institute

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Abstract

This research aims to analyze the strategies implemented by the Directorate of Cyber Crime (DITTIPIDSIBER) Bareskrim Polri Headquarters in preventing and enforcing the law against the spread of child pornography based on the Information and Electronic Transactions Law (UU ITE). The research approach used is descriptive qualitative using interview, observation and documentation study methods. The research results show that the strategy implemented by DITTIPIDSIBER includes preventive and repressive approaches. Preventive efforts include digital education and literacy for the public, collaboration with internet service providers, and monitoring online activities through digital forensic technology. Meanwhile, repressive efforts were carried out through in-depth investigations using digital tracking techniques, online disguise, and coordination with international law enforcement agencies. However, there are various challenges in implementing this strategy, such as technological limitations in detecting illegal content which continues to develop, regulations that have not fully accommodated technological changes, and low public awareness in reporting cybercrime cases.