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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) MEDIALOG: Jurnal Ilmu Komunikasi KomunikA Jurnal Pengabdian Masyarakat Farmasi : Pharmacare Society Social Engagement: Jurnal Pengabdian Kepada Masyarakat Jambura Jurnal Ilmu Komunikasi Civic Education Law and Humaniora : Jurnal Pengabdian Masyarakat Terintegrasi
Siti Mayasari Pakaya
Universitas Negeri Gorontalo
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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THE INFLUENCE OF READER COMMENTS ON STUDENTS' PERCEPTIONS ABOUT CAMPUS NEWS CONTROVERSION THROUGH THE INFLUENCE OF LINE TODAY THROUGH Sitti Mayasari Pakaya
MEDIALOG: Jurnal Ilmu Komunikasi Vol 5 No 1 (2022): Medialog: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi FISIP UM Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/medialog.v5i1.2297

Abstract

Technological developments provide significant changes in the field of journalism, especially in the news by the mass media. The online news portal currently provides a comment column feature for news readers to comment on the existing news. This study aims to (1) look at the effect of reader comments on students' perceptions of controversial news about campus through the LINE Today feature, (2) analyze the difference in influence between positive comments and negative comments on students' perceptions of campus controversy news through the LINE Today feature. This study uses a quantitative approach with a questionnaire method to the research population. The sample is students of the Department of Communication, Faculty of Social and Political Sciences, Hasanuddin University who have accounts on the LINE application, totaling 199 people with the total sampling method. Regression analysis technique was used to see the effect of reader comments on student perceptions. To compare the effect of positive and negative reader comments, a comparative analysis technique is used, namely variance. The results showed that (1) There was a significant effect of reader comments on students' perceptions of campus controversy news through the LINE Today feature using both positive and negative stimuli; (2) There is a difference in the effect of positive and negative comments on students' perceptions of campus controversy news through the LINE Today feature.stimuli have a greater influence on student perceptions
Manajemen Kesan Pada Petugas Layanan Konsumen PT Telkom Indonesia (Persero) Tbk. Witel Gorontalo Nur Fadilah; Siti mayasari Pakaya; Citra F.I.L Dano Putri
JAMBURA JURNAL ILMU KOMUNIKASI Vol. 1 No. 1 (2023): Jambura Ilmu Komunikasi
Publisher : Jambura Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jik.v1i1.40

Abstract

Petugas layanan konsumen pada PT Telkom Indonesia betugas melayani pelanggan pada garda terdepan dengan harapan dapat memaksimalkan pelayanan yang diberikan kepada pelanggan PT. Telkom berdasarkan Moment of Truth dalam yang tertuang dalam Code of Conduct perusahaan. Penelitian ini bertujuan untuk menganalisis manajemen kesan pada petugas layanan konsumen pada PT Telkom Indonesia Witel Gorontalo. Penelitian ini menggunakan pendekatan kualitatif yang bersifat interpretif. Penelitian ini menggunakan teori dramaturgi oleh erving Goffman sebagai metode analisis dalam penelitian. Hasil penelitian menunjukkan bahwa terdapat perbedaan antara panggung depan dan panggung belakang dari petugas layanan konsumen dimana pada panggung depan informan menunjukkan proses pengelolaan kesan yang terjadi tidak jauh berbeda dikarenakan berada di ruang lingkup kerja yang sama sebagai petugas layanan konsumen yang memerankan peran dipanggung depan sesuai code of conduct. Namun pada panggung belakang, karakter informan berbanding terbalik dari apa yang ditampilkan di panggung depan, terkesan angkuh oleh rekan kerja pada unit lain dan suka membicarakan satu sama lain, ketika berada di lingkungan rumah ada yang lebih pendiam dan suka menyendiri. Hal ini jauh bertolak belakang dengan Moment of Truth yang mengutamakan aspek emphaty, responsiveness, reability & assurance dalam pelayanan kepada konsumen.
PREFERENSI MAHASISWA UNIVERSITAS HASANUDDIN DALAM MEMANFAATKAN MEDIA SOSIAL SEBAGAI SUMBER PEMBELAJARAN Mursalim, Muhammad Akram; Pakaya, Siti Mayasari
MEDIALOG: Jurnal Ilmu Komunikasi Vol. 6 No. 1 (2023): Medialog: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi FISIP UM Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/medialog.v6i1.3155

Abstract

ABSTRAK Kemajuan teknologi yang sangat pesat semakin memudahkan manusia terutama mahasiswa dalam melakukan aktivitas sehari-hari terutama mencari bahan kuliah dan tugas .Penelitian ini bertujuan untuk (1) Untuk menganalisis preferensi atau kecenderungan mahasiswa dan pemaanfaatan media sosial sebagai sumber pembelajaran, (2) Untuk menganalisis faktor-faktor yang mempengaruhi mahasiswa Universitas Hasanuddin dalam memanfaatkan media sosial sebagai sumber pembelajaran, (3) Untuk menganalisis hubungan antara preferensi mahasiswa Universitas Hasanuddin dengan ketersediaan fitur-fitur pembelajaran pada media sosial. Penelitian ini menggunakan pendekatan kuantitatif dengan metode kuisioner terhadap populasi penelitian. Sampel merupakan mahasiswa Universitas Hasanuddin yang berjumlah 348 orang dengan metode total sampling. Preferensi mahasiswa universitas hasanuddin dalam memanfaatkan media sosial sebagai sumber pembelajaran.Hasil penelitian menunjukkan bahwa (1) Ada hubungan yang signifikan antara Preferensi mahasiswa Universitas Hasanudddin dengan pemanfaatan media sosial sebagai sumber informasi pembelajaran; (2) Terdapat hubungan yang kuat antara preferensi mahasiswa Universitas Hasanuddin dengan pemanfaatan media sosial sebagai sumber infomasi pembelajaran, (3) Faktor-faktor yang mempengaruhi preferensi mahasiswa Universitas Hasanuddin dalam mengakses media sosial sebagai sumber informasi pembelajaran yaitu : a) Untuk mencari informasi yang terkait dengan mata kuliah dan tugas-tugas dari dosen, (b) mencari berita terkini, (c) biayanya lebih murah, (d) informasinya relatif lebih mudah diakses. Kata kunci: Preferensi, Media sosial, Pembelajaran
KOMUNIKASI KELOMPOK PELAKU USAHA DALAM PEMBERDAYAAN EKONOMI MASYARAKAT PADA OBJEK WISATA DI KAWASAN PESISIR (STUDI PADA OBJEK WISATA TAMENDAO BEACH) PAKAYA, SITI MAYASARI; PUTRI, CITRA F.I.L DANO; MURSALIM, MUHAMMAD AKRAM; ANANDA, DEA YULIA R.
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.54387

Abstract

This study aims to analyze the communication governance of business actors in community economic empowerment in tourist attractions in coastal areas at Tamendao Beach tourist attraction. This study took data using purposive sampling technique then got 7 informants consisting of 6 business owners and 1 business manager at Tamendao Beach tourist attraction. The results showed that most informants said that in managing Tamendao Beach, the local community almost never experienced disputes. Instead, they work hand in hand in creating a comfortable atmosphere at Tamendao Beach.
Analisisis Online Engagement Melalui Media Sosial Instagram pada Toko iPhone Gorontalo Musdalifa; Talani, Noval Sufriyanto; Pakaya, Siti Mayasari; Mursalim, Muhammad Akram
Komunika Vol. 19 No. 02 (2023): Komunikasi Massa, Komunikasi Politik, Komunikasi Pemasaran
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v19i02.13757

Abstract

  Online engagement merupakan kegiatan yang berlangsung dengan mengandalkan individu dengan pesan-pesan yang disampaikan melalui jaringan internet sebagai komunikasi di media sosial terhadap sebuah merek yang memungkinkan terjadinya perubahan perilaku pelanggan. Tujuan penelitian adalah untuk mendeskripsikan hasil analisis online engagement di toko iPhone Gorontalo melalui media sosial Instagram. Teori yang digunakan pada penelitian ini adalah konsep dari engagement dan social media marketing. Penelitian ini menggunakan jenis penelitian kualitatif. Penelitian ini dilakukan dengan mengumpulkan informasi dari owner, admin marketing dan pelanggan. Hasil penelitian menunjukkan bahwa iPhone Gorontalo lebih memfokuskan pemasaran produk melalui media sosial Instagram karena dilihat dari jumlah followers dan likers yang ada di Instagram meningkat dan di media sosial Instagram lebih mudah membagikan konten produk karena adanya fitur IG story dan juga reels sehingganya para pelanggan mudah mendapatkan informasi lengkap mengenai iPhone Gorontalo. Yang dilihat dari 5 element engagement yaitu, social engagement, cognitive engagement, behavioral engagement, collaborative engagement dan emotional engagement. 5 element engagement dalam online engagement tersebut ternyata konten yang berisikan informasi mengenai produk iPhone Gorontalo lebih berdampak pada peningkatan engagement konten tips dan trik yang merupakan konten iPhone Gorontalo mendapatkan lebih banyak pemutaran konten dan mendapat banyak like di banding konten yang bersifat hiburan. Sehingganya online engagement dapat di terapkan di media sosial Instagram yang dapat membuat Instagram iPhone Gorontalo mendapat banyak pengunjung atau followers serta mendapat banyak like, komen dan share di postingan milik iPhone Gorontalo yang juga membuat pelanggan yang awalnya hanya pelanggan biasa hingga menjadi pelanggan loyal dan perekomendasi merek.Kata Kunci: Analisis, Online Engagement, Media Sosial, Instagram, Pemasaran
COMMUNICATION MANAGEMENT AGENT OF CHANGE IN THE STUDENT BULLYING PREVENTION PROGRAM AT SMP N 1 CITY OF GORONTALO Ishak, Swesty Riani; Putri, Citra F.I.L Dano; PAKAYA, SITI MAYASARI; Mursalim, Muhammad Akram
Komunika Vol. 20 No. 01 (2024): Interpersonal Communication and Mass Communication
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v20i01.15882

Abstract

Communication management is very important. for the process of reciprocal exchange of information, persuasion, or giving orders. This is used by agents of change so that they can carry out their duties of bullying prevention programs in schools. This study aims to explain the communication management of agents of change at SMP Negeri 1 Gorontalo City in the bullying prevention program. This is a qualitative study with data collection techniques using observation, interviews, and documentation. The findings show that the agents of change at SMPN 1 Kota Gorontalo carry out bullying prevention programs with several programs, such as bullying prevention programs through socialization, educational programs for each class, and programs through social media. Also, the top program of the anti-bullying campaign is carried out using communication management assisted by their supervisor as head of Counseling and Guidance. The conclusion from the findings is that the communication management of agents of change in the bullying prevention program at SMPN 1 Kota Gorontalo has been in accordance with the Cutlip and Center model of communication planning. As in the fact-finding process, agents of change have been able to identify bullying prevention programs well. In the planning process, even though in planning the bullying prevention program they still asked for help from the supervisor, they were able to carry out at the well by SMPN bullying the 1 Kota agents prevention of Gorontalo change programs by because well. they communicate The successful communication in through raising the process programs awareness is of those carried bullies have out implemented. However, in the final evaluation process, the agents of change do not carry out this process well. This is because they are still new so they do not know how the evaluation process is carried out.
PEMANFAATAN DIGITAL MARKETING PADA PRODUK UMKM GHIDZA SASUKE DI KOTA GORONTALO Pakaya, Siti Mayasari; Mursalin, Muhammad Akram; Thomas, Abdul Wahab; Febrian, Invabil
Civic Education Law and Humaniora : Jurnal Pengabdian Masyarakat Terintegrasi Vol 2 No 1 May 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/celara.v2i1.27138

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a business sector consisting of enterprises that have a small to medium scale in terms of the number of employees, revenue, and assets. This study discusses the implementation of marketing mix strategies in Micro, Small, and Medium Enterprises (MSMEs) focusing on seven elements of the marketing mix: product, price, people, place, promotion, process, and physical evidence.Through the conducted survey, the researchers selected Ghidza Sasuke MSME, located in Gorontalo City, which operates in the processing of healthy food and snacks. The aim of this study is to reveal how MSMEs can optimize the application of these seven elements to enhance competitiveness and business growth. The findings of this study provide insights into the importance of adapting marketing mix strategies according to the characteristics and needs of the local market. The practical implications of this study can serve as a guide for MSMEs in developing effective marketing strategies to expand market share and increase profitability
PENGEMBANGAN UMKM KEBAB ALIBABA MELALUI OPTIMALISASI DIGITAL MARKETING SEBAGAI INOVASI BERKELANJUTAN Pakaya, Siti Mayasari; Thomas, Abdul Wahab; Mursalim, Muhammad Akram; Nyori, Fadhilah
Civic Education Law and Humaniora : Jurnal Pengabdian Masyarakat Terintegrasi Vol 2 No 1 May 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/celara.v2i1.27137

Abstract

The activity report titled "Development of Alibaba Kebab MSMEs through Optimizing Digital Marketing as a Sustainable Innovation" was conducted from November 3 to December 8, 2023. The purpose of this report is to present the outcomes of the activities undertaken. The initiative included training sessions focused on enhancing creativity in design to improve the quality of social media postings. The training covered how to design visually appealing posts, emphasizing the importance of creative ideas and persuasive copywriting. For design purposes, we recommended using the Canva application due to its accessibility and flexibility. Overall, based on the results of these activities, our efforts to improve Alibaba Kebab's Instagram presence were successfully completed. The Instagram platform was chosen because Alibaba Kebab is most active there. 
Penerapan Teknik Search Engine Optimization (SEO) Dalam Produksi Berita Di Detik Sulsel Melinda, Feni; Latief, Rahmawati; Muhammad, Firdaus; Mayasari Pakaya, Siti
JAMBURA JURNAL ILMU KOMUNIKASI Vol. 1 No. 2 (2023): Jambura ilmu Komunikasi
Publisher : Jambura Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jik.v1i2.67

Abstract

Background: Online media is currently starting to adopt Search Engine Optimization (SEO) techniques as an instrument in producing news so that it can be in the top position of search engines. This is the case with Detik.Sulsel, which is one of the regional channels on the detik.com online media, which continues to experience an increasing trend in the number of online visitors. Purpose: This research aims to determine the application and flow of SEO techniques in detik.Sulsel news production at the on page and off page levels as well as to determine the supporting and inhibiting factors in implementing SEO techniques in detik.Sulsel. Methods: This research uses descriptive qualitative with data collection methods namely in-depth interviews, nonparticipant observation and documentation. Data analysis was carried out in three stages, namely data reduction, data presentation, and drawing conclusions. Results: The results of this research show that SEO optimization at the on page level in detik.Sulsel has been implemented in accordance with SEO standards and emphasizes three main strategies in the news production process, namely content quality, credibility and relevance of articles created according to readers' needs. Detik.Sulsel always balances SEO and journalistic rules that must not be violated. At the off page level SEO optimization detik.Sulsel has also implemented special strategies such as internal links which are carried out only on internal detik.com, implementing an anchor article strategy, utilizing social media, and optimizing the available web analytics to the maximum. Conclutions: Then the research results also show that there are four supporting factors, namely an organized editorial system, meetings and evaluations, supporting advanced technology, and having article writing guidelines that apply SEO techniques. Implications: The inhibiting factor is that the Google algorithm is always changing, so SEO specialists must always follow and understand the latest algorithms.
Dimensi Iklim Komunikasi Pada Organisasi Non-Profit (Studi Deskriptif Pada Federasi Dancesport dan Breaking Seluruh Indonesia (FDBI) Cabang Provinsi Gorontalo) Toana, Muhammad Aldrin Riofani; Dano Putri, Citra F. I. L.; Pakaya, Siti Mayasari
JAMBURA JURNAL ILMU KOMUNIKASI Vol. 2 No. 2 (2024): Jambura Ilmu Komunikasi
Publisher : Jambura Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jik.v2i2.105

Abstract

Iklim komunikasi organisasi merupakan sebuah cerminan keadaan yang menunjukan karakteristik, kondisi, dan kualitas pelaksanaan komunikasi di lingkungan organisasi yang merujuk pada sikap dan tindakan anggota, yang berarti kualitas iklim komunikasi pada sebuah organisasi akan selaras dengan produktifitas anggota. Pada penelitian ini akan dikaji bagaimana kualitas iklim komunikasi organisasi pada salah satu organisasi non-profit yang ada di Provinsi Gorontalo yaitu Federasi Dancesport dan Breaking Seluruh Indonesia (FDBI). Penelitian ini bertujuan untuk mengidentifikasi kualitas iklim komunikasi pada organisasi non-profit serta apa saja faktor yang memengaruhi kualitas iklim komunikasi tersebut. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif, melibatkan observasi partisipan, wawancara terstruktur, studi pustaka, dan dokumentasi. Subjek penelitian terdiri dari anggota dan pengurus inti FDBI Provinsi Gorontalo. Hasil penelitian menunjukan bahwa 6 dari 10 dimensi iklim komunikasi pada FDBI Provinsi Gorontalo memiliki kualitas yang cenderung mengalami dinamika yang signifikan dipengaruhi oleh faktor internal seperti visi-misi, kepemimpinan, kebijakan, budaya organisasi, perilaku anggota, dan teknologi, serta faktor eksternal seperti arus demokratisasi, ekonomi, dan politik. Berdasarkan hasil penelitian tersebut dapat disimpulkan bahwa kualitas iklim komunikasi pada FDBI Provinsi Gorontalo berada dalam kondisi yang kurang baik selama jangka waktu penelitian.
Co-Authors Abdul Wahab Thomas Agustina Akume, Kelfin ANANDA, DEA YULIA R. Citra F.I.L Dano Putri Dano Putri, Citra F. I. L. dano Putri, citra F.I.L Dilo, Apriyanto Febrian, Invabil Firdaus Muhammad, Firdaus H. Kai, Martarisa Intan Tiara Kartika Ishak, Swesty Riani Ismail Husin Juniarti, Gita Latief, Rahmawati Melinda, Feni Muhammad Akram Mursalim Mursalin, Muhammad Akram Musdalifa Nasiru, La Ode Gusman Noval Sufriyanto Talani Nur Fadilah Nyori, Fadhilah Pakaya, Nikmasari PUTRI, CITRA F.I.L DANO Toana, Muhammad Aldrin Riofani Wira Pratama Rumambie