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All Journal Jurnal Ilmiah Manajemen dan Bisnis JPMA
K. Tobing, Diana Sulianti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science

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PEMANFAATAN LIMBAH KULIT SINGKONG SEBAGAI PRODUK OLAHAN KERIPIK DI DESA SUMBER TENGAH, KECAMATAN BINAKAL, KABUPATEN BONDOWOSO K. Tobing, Diana Sulianti; Awwaliyah, Afidatul Sulianti; Anggraeni, Amelia Puspita; Amalia, Nurita Indah; Apriono, Markus; Sudarsih, Sudarsih; Krishnabudi, Nyoman Gede; Musmed, Didik Pudjo; Endhiarto, Tatok Pudjo
Jurnal Pengabdian Masyarakat Applied Vol 2 No 2 (2023): JPMA Vol 2 No 2
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jpma.v2i2.44260

Abstract

Desa Sumber Tengah merupakan sentra tape di Bondowoso, adanya produsen- produsen tape yang menggunakan singkong sebagai bahan dasar tape menyebabkan banyaknya kulit singkong yang dihasilkan sehingga menjadi limbah, sebagian kulit diberikan kepada ternak sebagai pakan dan sebagian lainnya dibuang begitu saja. Dari banyaknya limbah singkong yang tidak terpakai, memunculkan ide untuk mengolah kulit singkong yang tidak terpakai untuk diubah menjadi produk keripik kulit singkong dengan tujuan untuk mengurangi jumlah limbah, membuka lapangan usaha baru serta menambah penghasilan ekonomi bagi Masyarakat.
Optimizing Marketing Strategies in Encouraging the Adoption of Mobile-Based Digital Financial Services among Students Tri Yunarni, Baiq Reinelda; K. Tobing, Diana Sulianti; Iswanto, Dedy
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7072

Abstract

This study analyzes effective marketing strategies to enhance the adoption of mobile application-based financial services among university students, particularly in Indonesia, where mobile banking and e-wallet penetration is high among the youth. The primary aim of this study is to identify and optimize marketing strategies that drive the adoption of digital financial services. Using a Systematic Literature Review (SLR) approach and PRISMA 2020 guidelines, this research analyzes 30 relevant peer-reviewed articles. The synthesis identifies key factors that promote and hinder the adoption of digital financial services. Key findings indicate that digital marketing strategies, particularly through social media, influencer marketing, and personalized content, are effective in increasing students' intention to adopt financial applications. Adoption factors include ease of use, perceived financial benefits, trust in data security, and digital financial literacy. However, major barriers remain, such as low financial literacy and distrust in data security. This research extends TAM and UTAUT models by highlighting the role of modern marketing strategies as external variables influencing adoption. Practically, the study emphasizes the need for integrated education-communication strategies and transparent trust-building mechanisms to enhance adoption. It also recommends focusing on financial literacy education and improving data privacy features to foster broader acceptance among student populations.
Co-Authors Amalia, Nurita Indah Anggraeni, Amelia Puspita Awwaliyah, Afidatul Sulianti Baiq Reinelda Tri Yunarni Endhiarto, Tatok Pudjo Iswanto, Dedy Markus Apriono Musmed, Didik Pudjo Nyoman Gede Krishnabudi SUDARSIH SUDARSIH