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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan YUME : Journal of Management Journal of Economics and Business (JECOMBI) Indonesian Journal of Multidisciplinary on Social and Technology
Adi Praptika Jaya
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Chemistry Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Social Sciences

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The Influence of Business Strategy and Environmental Uncertainty to The Characteristics Management Accounting Information System Adi Praptika Jaya; Siti Ira Octaviany; Gun Gunawan Rachman
Journal of Economics and Business (JECOMBI) Vol. 4 No. 03 (2024): Journal of Economics and Business (JECOMBI), Mei 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v4i03.84

Abstract

The characteristics of management accounting information systems can be influenced by Business Strategy and Environmental Uncertainty. Business Strategy in the Company has been implemented and is running well. In addition, the ability to predict the level of environmental uncertainty owned by employees of PT Multi Garmen Jaya is good. This research was conducted, aims to determine how much influence business strategy and environmental uncertainty have on the characteristics of management accounting information systems at PT Multi Garmen Jaya. The methods used in this research are descriptive and verification methods. The population taken for this study were employees of PT Multi Garmen Jaya. Sampling was done by probability sampling with simple random sampling technique with a sample of 37 respondents. The types of data used in this study are primary and secondary data. Data processing techniques using statistical test modelling with the Structural Equation Modelling - Partial Least Square (SEM-PLS) version 3.0 program. The results of this study indicate that: 1) business strategy affects the characteristics of management accounting information systems. 2) environmental uncertainty affects the characteristics of management accounting information systems.
Buyer Attraction Strategy: The Role of Quality and Design in the Cibaduyut Leather Shoe Industry Praptika Jaya, Adi; Johan, Ahmad
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 7 No. 3 (2025): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/fairvalue.v7i3.5263

Abstract

This study aims to analyze the influence of product quality and product design on consumer purchasing decisions of shoes in Cibaduyut. Product quality that includes aspects of durability, comfort, and materials used, and attractive and innovative product design are considered the main factors that influence consumer preferences in choosing shoes. This study uses a quantitative method with data collection techniques through questionnaires distributed to shoe consumers in Cibaduyut. The data obtained were analyzed using a linear regression test to determine the extent to which product quality and product design influence purchasing decisions. The results of the study indicate that product quality and product design have a positive and significant influence on purchasing decisions. Consumers are more likely to choose shoes that have high quality and attractive designs according to fashion trends. Therefore, business actors in Cibaduyut need to continue to improve product quality and innovate in design to meet consumer preferences and increase competitiveness in the market.
Customer Loyalty Pada Air Minum Dalam Kemasan Le Minerale 600ml Sebagai Dampak Dari Brand Image Dan Green Packaging Delvian Putra Kusmajaya; Syifa Fauziah Hamidah; Adi Praptika Jaya
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 2 (2026): Maret - Juni
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i2.9414

Abstract

Industri air minum dalam kemasan (AMDK) di Indonesia mengalami pertumbuhan sangat pesat seiring meningkatnya kesadaran masyarakat terhadap pentingnya konsumsi air minum yang aman dan berkualitas. Kebutuhan air minum bersih terus meningkat sementara akses terhadap air minum perpipaan yang layak masih terbatas di berbagai wilayah, mendorong tingginya permintaan terhadap produk AMDK dan menjadikan industri ini sebagai salah satu segmen yang paling dinamis dan kompetitif di Indonesia.. Le Minerale sebagai salah satu merek AMDK terkemuka di Indonesia perlu mempertahankan dan meningkatkan loyalitas konsumennya di tengah ketatnya persaingan pasar. Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image dan Green Packaging terhadap Customer Loyalty konsumen Le Minerale 600ml. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain deskriptif dan verifikatif. Pengumpulan data dilakukan melalui kuesioner dengan Skala Likert kepada 85 responden mahasiswa aktif S-1 Manajemen Fakultas Ekonomi dan Bisnis Universitas Langlangbuana. Analisis data meliputi analisis deskriptif, analisis jalur (path analysis), uji korelasi, uji determinasi, uji t, dan uji F. Hasil penelitian menunjukkan bahwa Brand Image Le Minerale berada dalam kategori baik, Green Packaging berada dalam kategori cukup baik, dan Customer Loyalty berada dalam kategori baik. Secara parsial, Brand Image maupun Green Packaging masing-masing berpengaruh positif dan signifikan terhadap Customer Loyalty. Secara simultan, keduanya bersama-sama memberikan pengaruh positif dan signifikan terhadap Customer Loyalty
Pengaruh Green Brand Image Dan Green Advertising Terhadap Niat Beli Produk Mi Instan Lemonilo Anggasantana Permana; Syifa Fauziah Hamidah; Adi Praptika Jaya
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 2 (2026): Maret - Juni
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i2.9524

Abstract

Meningkatnya kesadaran konsumen terhadap isu kesehatan dan kelestarian lingkungan mendorong perusahaan untuk menerapkan strategi green marketing dalam menciptakan produk yang lebih ramah lingkungan dan berkelanjutan. Perubahan pola konsumsi masyarakat, khususnya generasi muda, menyebabkan perusahaan harus mampu membangun citra merek yang positif melalui komunikasi pemasaran berbasis lingkungan. Penelitian ini bertujuan menganalisis pengaruh Green Brand Image dan Green Advertising terhadap Niat Beli produk Mi Instan Lemonilo pada mahasiswa aktif S-1 Fakultas Ekonomi dan Bisnis Universitas Langlangbuana Bandung. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 100 responden yang dipilih menggunakan teknik proportional random sampling. Analisis data dilakukan menggunakan regresi linier berganda, uji validitas, uji reliabilitas, uji asumsi klasik, serta pengujian hipotesis melalui uji t dan uji F. Hasil penelitian menunjukkan bahwa Green Brand Image berpengaruh positif dan signifikan terhadap Niat Beli, Green Advertising juga berpengaruh positif dan signifikan terhadap Niat Beli, serta kedua variabel secara simultan berpengaruh signifikan terhadap Niat Beli produk Mi Instan Lemonilo. Penelitian ini memberikan implikasi penting bagi perusahaan untuk memperkuat citra merek hijau dan meningkatkan efektivitas iklan berbasis lingkungan guna mendorong minat beli konsumen secara berkelanjutan. Selain itu, Green Brand Image menjadi variabel paling dominan memengaruhi Niat Beli dibandingkan Green Advertising. Temuan ini menunjukkan bahwa konsumen lebih percaya terhadap merek yang memiliki komitmen terhadap lingkungan, kesehatan, serta penggunaan bahan alami dibandingkan hanya promosi iklan semata.
The Impact Of Digital Sop Implementation On Transaction Process And Operational Efficiency: A Case Study Of Indomaret Stores In West Java Adi Praptika Jaya; Taufik Sadikin
YUME : Journal of Management Vol 9, No 2
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i2.11424

Abstract

This study aims to analyze the effect of digital Standard Operating Procedure (SOP) implementation on transaction processes and operational efficiency at Indomaret stores in West Java. The research method employed an explanatory quantitative approach with a cross-sectional survey design involving 250 operational employee respondents from 45 stores. Data collection was conducted through closed questionnaires based on a 5-point Likert scale, with multiple regression analysis and Sobel mediation test. The results indicate that digital SOP has a positive and significant effect on transaction processes (β = 0.621; p < 0.001; R² = 0.386) and operational efficiency (β = 0.548; p < 0.001; R² = 0.312). Transaction process was proven to partially mediate the relationship between digital SOP and operational efficiency (Z = 4.12 > 1.96; R² = 0.497). These findings confirm that operational procedure digitalization is a determining factor in improving modern retail operational performance through transaction acceleration and resource optimization.Keywords: digital SOP, transaction process, operational efficiency, modern retail, Indomaret 
Co-Authors Anggasantana Permana Delvian Putra Kusmajaya Gun Gunawan Rachman Hamidah, Syifa Fauziah Johan, Ahmad Sadikin, Taufik Siti Ira Octaviany Syifa Fauziah Hamidah