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Nabila, Wavira Eisya
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Brand Image Dan Harga Terhadap Keputusan Pembelian Laptop Asus (Studi Kasus Pada Mahasiswa FEB UISU Prodi Manajemen Stambuk 2020) Nabila, Wavira Eisya; Helmi, Tengku Ahmad; Julkarnain, Julkarnain
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 7, No 2 (2022): November
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v7i2.9372

Abstract

The formulationof the probleminthisstudyiswhetherthereis aneffectof Brand ImageandPriceonPurchasing Decisions forAsusLaptops(CaseStudyofFEB UISUManagement StudyProgramStudentsStambuk2020).Thisstudyaimsto determine theeffectofBrandImage andPriceonAsus LaptopsPurchasing Decisions(CaseStudyofFEBUISUManagement StudyProgramStudents Stambuk2020).Thepopulation ofthisstudywere160FEBUISUManagement StudyProgramstudentsusingtheSlovinsamplingformulaobtaineda samplesize of62samples andallocatedtoeachstratum usingthesimplerandomsampling formula.Datacollectiontechniquesinthisstudyusingquestionnaires and literature studies.Thedataanalysis technique usedinthisresearchismultiple linearregression analysis.Thedatacalculation processusestheSPSS20 programme. TheresultsofthisstudyindicatethatBrandImagehasasignificant effectonPurchasingDecisionsforAsusLaptopsforFEBUISUManagementStudy ProgramStudentsStambuk2020.Pricehasasignificant effectonpurchasing decisions forAsuslaptops forFEBUISUstudentsinthe 2020The formulationof the probleminthisstudyiswhetherthereis aneffectof Brand ImageandPriceonPurchasing Decisions forAsusLaptops(CaseStudyofFEB UISUManagement StudyProgramStudentsStambuk2020).Thisstudyaimsto determine theeffectofBrandImage andPriceonAsus LaptopsPurchasing Decisions(CaseStudyofFEBUISUManagement StudyProgramStudents Stambuk2020).Thepopulation ofthisstudywere160FEBUISUManagement StudyProgramstudentsusingtheSlovinsamplingformulaobtaineda samplesize of62samples andallocatedtoeachstratum usingthesimplerandomsampling formula.Datacollectiontechniquesinthisstudyusingquestionnaires and literature studies.Thedataanalysis technique usedinthisresearchismultiple linearregression analysis.Thedatacalculation processusestheSPSS20 programme. TheresultsofthisstudyindicatethatBrandImagehasasignificant effectonPurchasingDecisionsforAsusLaptopsforFEBUISUManagementStudy ProgramStudentsStambuk2020.Pricehasasignificant effectonpurchasing decisions forAsuslaptops forFEBUISUstudentsinthe2020Stambuk Management StudyProgram.BrandImageandPricesimultaneouslyhavea significant effectonPurchasing DecisionsforAsusLaptopsforFEBUISU StudentsinManagementStudyProgramStambuk2020.
Pengaruh Brand Image Dan Harga Terhadap Keputusan Pembelian Laptop Asus (Studi Kasus Pada Mahasiswa FEB UISU Prodi Manajemen Stambuk 2020) Nabila, Wavira Eisya; Helmi, Tengku Ahmad; Julkarnain, Julkarnain
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 7, No 2 (2022): November
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v7i2.9372

Abstract

The formulationof the probleminthisstudyiswhetherthereis aneffectof Brand ImageandPriceonPurchasing Decisions forAsusLaptops(CaseStudyofFEB UISUManagement StudyProgramStudentsStambuk2020).Thisstudyaimsto determine theeffectofBrandImage andPriceonAsus LaptopsPurchasing Decisions(CaseStudyofFEBUISUManagement StudyProgramStudents Stambuk2020).Thepopulation ofthisstudywere160FEBUISUManagement StudyProgramstudentsusingtheSlovinsamplingformulaobtaineda samplesize of62samples andallocatedtoeachstratum usingthesimplerandomsampling formula.Datacollectiontechniquesinthisstudyusingquestionnaires and literature studies.Thedataanalysis technique usedinthisresearchismultiple linearregression analysis.Thedatacalculation processusestheSPSS20 programme. TheresultsofthisstudyindicatethatBrandImagehasasignificant effectonPurchasingDecisionsforAsusLaptopsforFEBUISUManagementStudy ProgramStudentsStambuk2020.Pricehasasignificant effectonpurchasing decisions forAsuslaptops forFEBUISUstudentsinthe 2020The formulationof the probleminthisstudyiswhetherthereis aneffectof Brand ImageandPriceonPurchasing Decisions forAsusLaptops(CaseStudyofFEB UISUManagement StudyProgramStudentsStambuk2020).Thisstudyaimsto determine theeffectofBrandImage andPriceonAsus LaptopsPurchasing Decisions(CaseStudyofFEBUISUManagement StudyProgramStudents Stambuk2020).Thepopulation ofthisstudywere160FEBUISUManagement StudyProgramstudentsusingtheSlovinsamplingformulaobtaineda samplesize of62samples andallocatedtoeachstratum usingthesimplerandomsampling formula.Datacollectiontechniquesinthisstudyusingquestionnaires and literature studies.Thedataanalysis technique usedinthisresearchismultiple linearregression analysis.Thedatacalculation processusestheSPSS20 programme. TheresultsofthisstudyindicatethatBrandImagehasasignificant effectonPurchasingDecisionsforAsusLaptopsforFEBUISUManagementStudy ProgramStudentsStambuk2020.Pricehasasignificant effectonpurchasing decisions forAsuslaptops forFEBUISUstudentsinthe2020Stambuk Management StudyProgram.BrandImageandPricesimultaneouslyhavea significant effectonPurchasing DecisionsforAsusLaptopsforFEBUISU StudentsinManagementStudyProgramStambuk2020.
Co-Authors Helmi, Tengku Ahmad Julkarnain, Julkarnain