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All Journal Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Standardisasi
Denny Wahyudi
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Humanities Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences Other

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Regulasi dan Sanksi Pelanggaran Iklan Televisi di Indonesia: Studi Kasus Iklan Garnier Micellar Water Tahun 2023 Ahmad Ibrahim; Rizki Agus Nugraha; Denny Wahyudi; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3695

Abstract

Advertising is a crucial element in marketing strategies aimed at attracting consumer attention and influencing purchasing decisions. The rapid development of Indonesia's advertising industry, driven by increasing media consumption, has brought about ethical and regulatory challenges. This study examines the ethical violations in the Garnier Micellar Water television advertisement in 2023, which claimed to be the "No 1 Micellar Water in Indonesia" without sufficient evidence, violating the Indonesian Advertising Code of Ethics (EPI). Using a qualitative descriptive method, the research analyzes the content of the advertisement and interviews with advertising experts. Findings reveal that the claim was misleading, lacking valid data support, and driven by commercial pressures and insufficient ethical awareness. Recommendations include stricter enforcement of advertising ethics, enhanced awareness programs, and collaborative efforts among advertising industry stakeholders to uphold honesty and responsibility in advertising practices.
KAJIAN EKONOMIS BAJA TULANGAN BETON Biatna Dulbert T; Denny Wahyudi
JURNAL STANDARDISASI Vol 10, No 1 (2008): Vol. 10(1) 2008
Publisher : Badan Standardisasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31153/js.v10i1.621

Abstract

Steel is one of the strategic products. Its using can influence national economy and national development. Impactof steel using is concern with safety aspect to its users. National Standardization Agency of Indonesia (BSN) haveestablished SNI 07-2052-2002 and then it was adopted as technical regulation, so this SNI became mandatory.Now that of this SNI has been mandatory, producer and infrastructure should have been ready to apply this SNI.Economic benefit of applying this SNI in national can be taken if either sub-standard local or import products arenot circulate in the market anymore, so the total economic benefit in applying this standard is Rp.4.141.905.428.338. This standard Application which is not comprehensive can be burden for producer who applySNI and circulation of the illegal product will more and more luster and can’t be dammed up. So we need toimprove quality related to conformity assessment body, surveillance and standard harmonization.
Co-Authors Ahmad Ibrahim Biatna Dulbert T Handoko, Daniel Rizki Agus Nugraha