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All Journal Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Standardisasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Denny Wahyudi
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Humanities Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences Other

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Regulasi dan Sanksi Pelanggaran Iklan Televisi di Indonesia: Studi Kasus Iklan Garnier Micellar Water Tahun 2023 Ahmad Ibrahim; Rizki Agus Nugraha; Denny Wahyudi; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3695

Abstract

Advertising is a crucial element in marketing strategies aimed at attracting consumer attention and influencing purchasing decisions. The rapid development of Indonesia's advertising industry, driven by increasing media consumption, has brought about ethical and regulatory challenges. This study examines the ethical violations in the Garnier Micellar Water television advertisement in 2023, which claimed to be the "No 1 Micellar Water in Indonesia" without sufficient evidence, violating the Indonesian Advertising Code of Ethics (EPI). Using a qualitative descriptive method, the research analyzes the content of the advertisement and interviews with advertising experts. Findings reveal that the claim was misleading, lacking valid data support, and driven by commercial pressures and insufficient ethical awareness. Recommendations include stricter enforcement of advertising ethics, enhanced awareness programs, and collaborative efforts among advertising industry stakeholders to uphold honesty and responsibility in advertising practices.
KAJIAN EKONOMIS BAJA TULANGAN BETON Biatna Dulbert T; Denny Wahyudi
JURNAL STANDARDISASI Vol 10, No 1 (2008): Vol. 10(1) 2008
Publisher : Badan Standardisasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31153/js.v10i1.621

Abstract

Steel is one of the strategic products. Its using can influence national economy and national development. Impactof steel using is concern with safety aspect to its users. National Standardization Agency of Indonesia (BSN) haveestablished SNI 07-2052-2002 and then it was adopted as technical regulation, so this SNI became mandatory.Now that of this SNI has been mandatory, producer and infrastructure should have been ready to apply this SNI.Economic benefit of applying this SNI in national can be taken if either sub-standard local or import products arenot circulate in the market anymore, so the total economic benefit in applying this standard is Rp.4.141.905.428.338. This standard Application which is not comprehensive can be burden for producer who applySNI and circulation of the illegal product will more and more luster and can’t be dammed up. So we need toimprove quality related to conformity assessment body, surveillance and standard harmonization.
Pengaruh Iklan Televisi Nutrisari Versi Si Juara Nyegerin terhadap Keputusan Pembelian Produk : Survey pada Warga komplek Graha Indah 2 Pamulang Denny Wahyudi; Agus Hermanto
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.936

Abstract

In the increasingly tight competition of the soft drink industry, companies need to understand how the advertisements broadcast are able to attract attention, arouse interest, and encourage consumers to make purchases. The purpose of this study is to measure 1) The television advertisement of Nutrisari version of the champion nyegerin on residents of the Graha Indah 2 Pamulang complex. 2) Purchasing decisions on residents of the Graha Indah 2 Pamulang complex. 3) The influence of the television advertisement of Nutrisari version of the champion nyegerin on product purchasing decisions on residents of the Graha Indah 2 Pamulang complex. The theory used in this study is the Marketing Communication Theory. Television Advertisements with dimensions: Head words & sound effect, Music, Seen word, Picture, Color, and Movement, as well as the Purchasing Decision theory with dimensions: Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, and Post-Purchase Behavior. This study uses a quantitative approach with a survey method with a questionnaire as the data collection instrument. The population in this study were residents of the Graha Indah 2 Pamulang RW 25 complex with characteristics that had been found as many as 123 and the number of samples as many as 94. The sampling technique used probability sampling technique. The results of the study showed that 1) The images presented in Nutrisari advertisements made the audience's attention interesting and got the highest average value of 3.28 from the Picture dimension. 2) In the Purchase Decision, there was the highest value of 3.21 from the Purchase Decision dimension. 3) There was an Influence of Nutrisari Television Advertisement Version of Si Juara Nyegerin on Product Purchase Decisions. t-count was (9.992) > t-table (1.661). The magnitude of the influence was R 0.719 or 71.9% and R Square was 0.517 or 51.7%  
Co-Authors Agus Hermanto Ahmad Ibrahim Biatna Dulbert T Handoko, Daniel Rizki Agus Nugraha