Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Alya Salsabilla
Unknown Affiliation
Humanities Computer Science & IT Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Etika Periklanan: Studi Kasus Iklan Mie Sedaap Versi Tasty Beef Yakiniku Alya Salsabilla; Assya Putri Sanggita; Salsa Hijriyatin Nisa; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3834

Abstract

Advertising ethics regulate advertising practices to ensure that advertisements delivered to consumers are accurate, honest, and not misleading. Unethical or inappropriate advertising can harm consumers by providing false or misleading information, which can ultimately damage brand reputation and consumer trust. The approach used in this study is a qualitative approach using a case study method on the Sedaap noodle advertisement, Tasty Beef Yakiniku version. The results of the study showed that there were violations of the Indonesian Advertising Ethics (EPI) that were not yet known by many people, so that they could mislead consumers who watched them. Advertisers must pay attention to norms, regulations, customs and traditions in producing advertisements so that unwanted incidents do not occur and also do not offend the community affected by the advertisements made to avoid controversy among the community
Pengaruh Kredibilitas Green Advertising dan Sales promotion Starbucks terhadap Keputusan Pembelian : Survei pada Followers Instagram @starbucksindonesia Alya Salsabilla; Aminah Swarnawati
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 4 (2025): Oktober: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i4.3276

Abstract

Starbucks is one of the brands committed to sustainability by combining sales promotions with sustainability messages to attract the attention of environmentally conscious consumers as a marketing strategy. This study aims to determine the credibility of green advertising, determine sales promotions, determine purchasing decisions, measure the influence of green advertising credibility, measure the influence of sales promotions, measure the influence of green advertising and sales promotions credibility on purchasing decisions. The theories used in this study are the credibility of green advertising Verleye and De Ryuck (2023), sales promotions Kotler and Armstrong (2020), and purchasing decisions Kotler and Armstrong (2020). This study uses a quantitative approach with a survey method, and questionnaires are distributed as data collection instruments. The sample in this study was 126 respondents from Instagram followers @starbucksindonesia who were determined using the Slovin formula, then the sample was drawn using a simple random sampling technique. The results of this study indicate that respondents responded in agreement with the credibility of green advertising (X1), respondents responded in agreement with sales promotions (X2), respondents responded in agreement with purchasing decisions (Y), and the credibility of green advertising and sales promotions has an influence on purchasing decisions. This study shows that simultaneously the credibility of Starbucks' green advertising and sales promotions has a significant influence on purchasing decisions.
Co-Authors Aminah Swarnawati Assya Putri Sanggita Handoko, Daniel Salsa Hijriyatin Nisa