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All Journal Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Nur Hidayat Saputra
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Humanities Social Sciences

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Dilema Etis dalam Periklanan dalam Upaya Mengatasi Kontroversi Nur Hidayat Saputra; Abdul Muiz Aldzakir; Apriliono Teguh Aditya; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3848

Abstract

The ethical dilemmas in advertising have long posed significant challenges for marketers and organizations. This paper aims to explore these dilemmas, highlighting the controversy often associated with advertising practices. Through a detailed examination of case studies and theoretical frameworks, we provide insights into the strategies employed by companies to navigate these ethical challenges. The study concludes with recommendations for more ethical advertising practices that align with both consumer expectations and regulatory standards.
Co-Authors Abdul Muiz Aldzakir Apriliono Teguh Aditya Handoko, Daniel