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All Journal Jurnal Pengabdian Masyarakat Indonesia Sejahtera Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Ruthyanti Manihuruk
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health

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Pengembangan Digitalisasi UMKM Kerajinan Kelurahan Sentul Untuk Perluasan Pemasaran Nadhifatul Azizah Putri Bachtiar; Kustini Kustini; Ruthyanti Manihuruk; Sukma Alexander Putri
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.239

Abstract

Micro, Small and Medium Enterprises (MSMEs) which are active in the world of handicrafts in the Sentul Village area are one of the community service partners. Through changes in the 4.0 revolution which is accompanied by changes in digitalization through the development of technology and information. Adaptation of changes to MSMEs is also needed in the modernization of digitalization by implementing various innovations. The existence of innovation from various technologies and information is what helps MSMEs to keep moving in increasing consumers, namely with digital marketing. The method used in community service activities in the Sentul sub-district is a qualitative approach as well as the socialization and implementation of MSMEs assistance. The results of this activity are services in creating business accounts on digital media such as Instagram, Tiktok, shopee accounts, with optimal management of digital media, as well as making product photos.
Optimalisasi Branding Melalui Digitalisasi Bisnis UMKM Dapoer Athakiela Ruthyanti Manihuruk; Gendut Sukarno
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 2 No. 4 (2024): Juli: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v2i4.899

Abstract

The community service program aims to improve branding capabilities in Micro, Small and Medium Enterprises (MSMEs). In the digital era, MSMEs face big challenges in marketing their products effectively. For this reason, this program is designed to provide comprehensive training and assistance in building a strong brand and an effective digital marketing strategy. Athakiela Kitchen, as one of the MSMEs in Wiyung District, has not yet carried out branding for its business. The focus of this service is to help Kitchen Athakiela MSMEs implement good branding using digital marketing. The service method used is through counseling and training on branding and digital marketing. The results obtained from this service were the creation of the Athakiela Kitchen branding by creating an MSME logo, product labels, banners and product photos. Athakiela Kitchen can also market its products through the Instagram account that has been created.
Co-Authors Gendut Sukarno Kustini Kustini Nadhifatul Azizah Putri Bachtiar Sukma Alexander Putri