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All Journal Jurnal Pengabdian Masyarakat Waradin Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Nadhifatul Azizah Putri Bachtiar
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengembangan Digitalisasi UMKM Kerajinan Kelurahan Sentul Untuk Perluasan Pemasaran Nadhifatul Azizah Putri Bachtiar; Kustini Kustini; Ruthyanti Manihuruk; Sukma Alexander Putri
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.239

Abstract

Micro, Small and Medium Enterprises (MSMEs) which are active in the world of handicrafts in the Sentul Village area are one of the community service partners. Through changes in the 4.0 revolution which is accompanied by changes in digitalization through the development of technology and information. Adaptation of changes to MSMEs is also needed in the modernization of digitalization by implementing various innovations. The existence of innovation from various technologies and information is what helps MSMEs to keep moving in increasing consumers, namely with digital marketing. The method used in community service activities in the Sentul sub-district is a qualitative approach as well as the socialization and implementation of MSMEs assistance. The results of this activity are services in creating business accounts on digital media such as Instagram, Tiktok, shopee accounts, with optimal management of digital media, as well as making product photos.
Strategi Marketing UMKM “ETES” Melalui Digital Marketing Terhadap Penerapan Integrated Marketing Communication (IMC) Kurnia Yuli Sintakarini; Putri Kurniawati; Nabil Abiyu Rohman; Devi Claudia Vanessa Jorger; Nadhifatul Azizah Putri Bachtiar; Adistia Nurul Aini; Arifatur Rahma Putri; Eric Septian Anantha; Vivia Nur Salsabila Trisnalia; Ardi Zulva Budianto; Aji Qolbu Wibawa Syah'alam; Dewi Puspa Arum
Jurnal Pengabdian Masyarakat Waradin Vol. 3 No. 2 (2023): Mei : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v3i2.280

Abstract

Micro, Small and Medium Enterprises (MSMES) engaged in the world of Food and Beverage (F&B) in the Sentul Village area are one of the community service partners. One of these partners was established by the RT 01 association in the Sentul Village area with the lack of a conventional marketing system owned by these MSMEs. By providing various trainings and also providing socialization on the importance of digital marketing so that the marketing system can be improved so that it can cover more business targets and can be a better sales support. MSMES are also provided with service assistance in creating business accounts on digital media such as Instagram, Tiktok, Facebook, and Google Business accounts with optimal digital media management. marketing communication is able to build a brand. In line with the above, marketing communication is an effort to convey messages to the public, especially target consumers, regarding the existence of products in the market, so that they contribute to brand awareness for the company.
Co-Authors Adistia Nurul Aini Aji Qolbu Wibawa Syah'alam Ardi Zulva Budianto Arifatur Rahma Putri Arum, Dewi Puspa Devi Claudia Vanessa Jorger Eric Septian Anantha Kurnia Yuli Sintakarini Kustini Kustini Nabil Abiyu Rohman Putri Kurniawati Ruthyanti Manihuruk Sukma Alexander Putri Vivia Nur Salsabila Trisnalia