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All Journal Journal of Management and Social Sciences Jurnal Pengabdian Masyarakat Indonesia Sejahtera Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Bella Mega Riswanti
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Penguatan UMKM Desa Pakel Melalui Implementasi Sosial Media Dan Platform E-Commerce Bella Mega Riswanti; Siti Ning Farida
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.285

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the economic sectors that play a crucial role in the economic growth of a country. However, they often face challenges in competing in the increasingly advanced digital era. Therefore, the implementation of digital strategies such as social media and e-commerce platforms has become increasingly relevant to strengthen MSMEs and help them achieve success in the digital economy. This journal concludes by providing recommendations to assist MSMEs in overcoming challenges and maximizing the benefits of implementing social media and e-commerce platforms. These recommendations include training and mentoring in the use of digital technology, the development of targeted marketing strategies, and government policy support to encourage MSME growth through the digital economy.
Pengintegrasian Aplikasi Shopee Untuk Mengoptimalkan Ekonomi Kreatif UMKM Desa Pakel Kabupaten Jombang Pada Revolusi Industri 4.0. Sarah Putri Madania; Maulana Muhammad Daffa; Mu’tasim Billah; Ilham Nuril Fitri Huda; Aulia Nida’ul Husna; Bella Mega Riswanti; Mochammad Firmansyah
Jurnal of Management and Social Sciences Vol. 3 No. 2 (2025): April : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i2.146

Abstract

Technology always experiences changes along with the times, changes in technology have a dynamic nature so that new innovations can emerge to create a technology that facilitates human activities in various sectors of activity such as industry, agriculture, education, and no less the economic sector which feels the impact of existing technological developments. The manifestation of these technological developments in the economic sector, namely e- commerce applications in the form of Shopee, the application of these applications during the industrial revolution 4.0 is expected to have an impact on society and especially UMKM actors to further develop a more creative economy so that they can open up employment opportunities as a whole for all levels and community elements, besides that the presence of the Shopee application can provide a new idea for the community so that they can be more independent and not depend on the government. Nowadays, everything is digital, both in cities and villages, in this case the presence of the Shopee application can be a new step for village governments to be able to take advantage of this application to take advantage of developing the economy in villages by developing the existing UMKM sector by utilizing technology. The existing one is the Shoppe application. In this case Pakel Village together with the East Java KKNT 09 UPN Veterans group created an account on the Shopee application to integrate UMKM products in Pakel Village, Jombang Regency. more widely known by the community both outside Pakel Village and outside the City of Jombang, so that UMKM in Pakel Village are ready to compete and develop in the industrial era 4.0.
Optimalisasi Strategi Segmentation, Targeting And Positioning dalam Meingkatkan Keunggulan Bersaing pada Franchise Teh Poci Bella Mega Riswanti; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.2322

Abstract

Teh Poci Franchise is growing to meet the demand of the community. To date, thousands of franchise brands and thousands of stores have spread throughout Indonesia. Pot Tea Franchise entrepreneurs must continue to innovate and improve shortcomings so that customers do not switch to other products because many rivals appear over time. Based on the results of this study, it is found that (1) Geographic segmentation, in its marketing, the products offered are not only spread in the UPN Veteran East Java area but spread in the East Surabaya area as a potential area in targeting the target market to meet consumer wants and needs. (2) Age 15 - 60 years targeting students who need a refreshing cold drink for activities on campus. (3) Teh Poci positions itself compared to other competitors in terms of taste quality and affordable prices. (4) The existence of several dominant teapot franchises around the UPN Veteran East Java campus can show that the teapot franchise is still superior to several existing competitors.
Co-Authors Aulia Nida’ul Husna Ilham Nuril Fitri Huda Maulana Muhammad Daffa Mochammad Firmansyah Mu’tasim Billah Rusdi Hidayat Nugroho Sarah Putri Madania Siti Ning Farida