Claim Missing Document
Check
Articles

Found 13 Documents
Search

Strategi Pemasaran Dengan Pendekatan Marketing Mix Batik Ayu Gestar Gedog, Kota Blitar Rachma Yasin; Ahmada Rifqi Zulfahmi; Brilian Valentia Stevani; Ni Kadek Galuh Anjani; Nathania Grace Edwin; Fahira Nisa Aini; Mu’tasim Billah
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.204 KB) | DOI: 10.58466/literasi.v2i2.515

Abstract

Batik, a culture of Indonesia and is a form of high-quality ancient art. Batik industry in Indonesia is usually in the form of Small and Medium Enterprises and has become some people’s livelihood. UNESCO’s acknowledgment of Batik as a world heritage has an impact on the increasing batik industry. One of the batik producers in Gedog, Sananwetan, Blitar City which is Batik ayu Gestar has some problems that slow down their business starting from production to promotional problems such as digital marketing. Therefore, this activity is an effort for Batik Ayu Gestar in order to understand the importance of digital marketing, marketing mix, and provide opportunities to be able to apply the marketing mix process based on consumer needs and wants through social media. This service activity is carried out as a Focus Group Discussion. The results obtained are partner empowerment through FGDs regarding digital marketing, consistency of brand identity, creation of an Instagram, education on price consistency before and after the pandemic, and coordinating collective production processes for groups. In conclusion, Batik Ayu Gestar can understand and implement marketing strategies with the 4P Marketing Mix approach in this digital era.
Strategi Pembukuan Dan Penyusunan Laporan Keuangan UMKM Nizam Jaya Muhammad Zidan Al Aziz Rahmatullah; Resanda Putra Sulistiono; Ihtadat Alam Makarima Mainun; Fitri Destriani; Mayga Putri Shabella; Mu’tasim Billah
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 2 (2023): Juni: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i2.160

Abstract

Financial bookkeeping in Micro, Small, and Medium Enterprises (MSMEs) in rural areas is crucial to effectively manage finances and improve the quality of financial reports. However, many MSMEs operators are reluctant to engage in financial bookkeeping due to perceiving it as a cumbersome process. Nizam Jaya is one of the MSMEs located in the Ngampungan Village, Bareng District, Jombang Regency, and it specializes in banana chips production. Nizam Jaya faces challenges in promoting their business through word-of-mouth and using traditional and manual bookkeeping methods. Hence, the students of the Community Service Program (KKN) Thematic 5 conducted a bookkeeping awareness campaign using an easily understandable approach for the villagers. The aim of this service is to assist Nizam Jaya in improving their bookkeeping practices, maintaining price stability, increasing sales, and introducing their banana chips product to the broader market.
Pendampingan Digitalisasi Marketing dan Legalitas Usaha UMKM untuk Meningkatkan Mengembangkan UMKM Desa Banjaragung Kecamatan Bareng Jombang Jawa Timur Dzikri Kurniawan; Naila Aisyah Putri; Sheily Novitasari; Siti Hawa’ Octaviani; Mu’tasim Billah; Zawawi Zawawi
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i2.150

Abstract

Group 02 KKN-T MBKM UPN "Veteran" East Java located in Banjaragung Village, Bareng District, Jombang Regency provided assistance on digital marketing and business legality to improve the quality of MSME (Micro, Small, and Medium Enterprises) products. There are still many MSMEs in Banjaragung Village that do not have NIB, are halal certified, and also don’t take advantage of the current digital marketing. The purpose of this service activity is to improve the development of MSMEs in Banjaragung Village, Bareng District, Jombang Regency through digital marketing assistance and MSME business legality. The assistance program for making digital marketing includes making social media such as Instagram Business, e-commerce Shopee and Tokopedia, making stickers for new packaging, and making banners for MSMEs. Business legal assistance in the form of assistance provided by the group 02 KKN-T MBKM in the manufacturing process, as well as collecting various data needed to meet the requirements for making NIB and Halal Certification. With assistance regarding digital marketing and business legality, this business is able to expand market reach and increase consumer confidence in the products being marketed, so that it is able to achieve the goals expected of MSME players in Banjaragung Village.
Teknologi Tepat Guna Akuaponik Pada Lahan Sempit oleh Kelompok 02 KKN-T UPN Veteran Jawa Timur di Desa Banjaragung, Bareng Indira Reva Labibah; Faiza Aulia Novadinastia; Marsha Amanda Fahrasyahda; Assyfaul Baity Zuraj; Putri Abidah Fauziyyah; Erin Dwi Cahyani; Ni Putu Kania Devya; Mu’tasim Billah
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i2.151

Abstract

Along with the development of regions in Indonesia, followed by population growth, there will be an increase in development and settlements that affect the environment to become quite dense. This resulted in limited land and water so that cultivation activities were also limited. Banjaragung Village is a village located in Bareng District, Jombang Regency. The majority of the livelihoods of the residents of Banjaragung Village are farmers. The aquaponics technique is suitable for application in Banjaragung Village because it includes simple agricultural technology in the form of cultivating fish and plants in one bucket (Budikdamber). The aim of implementing the aquaponics program is to take advantage of narrow land by making minders so that the harvest is expected to generate creative economic opportunities in society. There are two implementation methods, namely the holding of the Budikdamber Appropriate Technology socialization which was attended by PKK mothers and the BPP (Agricultural Extension Agency) Bareng and direct demonstrations. The results obtained are an increase in public knowledge about Budikdamber, can meet family food needs, and improve the community's economy.
Sosialisasi Dan Pembuatan Alat Komposter Sebagai Upaya Pengelolahan Limbah Organik Rumah Tangga Di Desa Bareng, Kecamatan Bareng, Kabupaten Jombang Dea Amira Dewandari; Wardah Ainiyah; Lucya Natalie; Cintia Nur Halimatussa’diyah; Muhammad Zidhan Arifianto; Mu’tasim Billah
Jurnal Teknologi Pangan dan Ilmu Pertanian Vol. 1 No. 2 (2023): Juni : Jurnal Teknologi Pangan dan Ilmu Pertanian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jtpip-widyakarya.v1i2.836

Abstract

Waste management is one thing that needs to be of concern to the community. Waste management is carried out as an effort so that waste does not pollute the environment and can be utilized so that it functions. Waste management in the community can be done through making compost that can be reused by the community. The goal of the composting process is to convert organic matter from household waste into compost that can be safely applied to fields without causing negative effects to either the soil or domesticated plants. The results of this compost are solid or liquid. Procurement of composters was carried out for the community in all hamlets of Bareng Village, Bareng District, Jombang Regency, East Java, by holding socialization and composting practices to provide education to all Bareng Village residents located at the Village Hall. Procurement of composters is carried out as an effort to increase knowledge about waste management through composters, so that people can make the most of household waste.
Pembuatan TTG (Teknologi Tepat Guna) Rak Tanaman Di Desa Kebondalem, Kecamatan Bareng, Kabupaten Jombang Moh Heru Alfin Maulana; Dona Wahyuning Laily; Mu’tasim Billah
Jurnal Teknologi Pangan dan Ilmu Pertanian Vol. 1 No. 2 (2023): Juni : Jurnal Teknologi Pangan dan Ilmu Pertanian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jtpip-widyakarya.v1i2.928

Abstract

Production and counseling activities for Appropriate Technology (TTG) Thematic KKN 03 MBKM students made Appropriate Technology (TTG) Plant Shelves aimed at the surrounding community. Appropriate Technology (TTG) This Plant Shelf contains vegetable plants that are easy to care for and are often used by the local community, especially mothers. The plant contains vegetable plants in the form of chilies, eggplants and tomatoes. MBKM Thematic KKN 03 students succeeded in making 1 shelf containing 16 plants with the hope that these plants would make things easier for the local community. After the Appropriate Technology (TTG) Plant Racks became Thematic KKN 03 MBKM students conducted counseling to the surrounding community, especially PKK mothers regarding the benefits and how to care for Appropriate Technology (TTG) Plant Shelves so that they last a long time so that they will continue to provide benefits to the surrounding community in Kebondalem Village, Bareng District, Jombang Regency.
Implementasi Aplikasi Online Single Submission Dalam Bentuk Legalitas Usaha Sebagai Wujud Pemberdayaan UMKM Di Desa Bareng Ellisa Adelia; Lucya Natalie; Firnaz Seiff; Muhammad Sabil Ghifarian; Selvia Selvia; Ubay Huse; Mu’tasim Billah
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v1i3.241

Abstract

Online Single Submission (OSS) is an application that functions to make business licenses or business legality online for both micro, medium and large scale businesses. As a form of empowering MSMEs in the Bareng Village, the authors carried out socialization activities regarding the importance of having a business legality or in this case a Business Identification Number (NIB) and also conducted a survey of every MSME actor in the Bareng Village. The purpose of this research is to make it easy for business owners to obtain capital assistance in the form of supporting or supporting tools, capital money, and business development funds. Apart from being used as a business identity, NIB ownership is what brings benefits to business owners. This study uses a qualitative method by surveying every MSME actor and also using a quantitative method. The results of this study explain that NIB can stimulate MSME products so that they have an identity to be recognized by the wider community so that they can prosper MSME actors.
Edukasi Pendampingan Administrasi Sertifikasi Halal dan Nomor Induk Berusaha dalam Mendukung Daya Saing UMKM Desa Pakel, Bareng, Kabupaten Jombang Muhammad Iqbal; Regita Ayudhea Permata Putri; Nailatun Ni’mah; Mu’tasim Billah; Ika Lestari; Sinta Nur Aini
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.162

Abstract

The government promotes the obligation to own business legality as controlling economic activity in the development of Micro, Small and Medium Enterprises (MSMEs). Business legality as the ownership identity of a legally operating business entity. Pakel Village, Bareng District, Jombang Regency, has various types of MSMEs that excel in agro-industry. However, the issue of business legality is still an obstacle to the progress of the Pakel Village MSMEs, namely the uneven ownership of business legality such as Business Permit Numbers (NIB), Home Industry Product Permits (PIRT), halal certification and so on. Pakel Village UMKM actors lack knowledge and awareness of the importance of business legality, starting from the requirements to the submission mechanism, the administrative process is considered complicated and time-consuming, and the management costs are expensive. The purpose of this community service activity is for Pakel Village MSMEs to know and understand how to make NIB independently through the Online Single Submission (OSS) application and assistance in submitting halal certification for free through SiHalal with the Sehati 2023 program using the business actor's statement mechanism. The method of implementing the KKNT 09 Desa Pakel group in this community service activity is to conduct socialization and mentoring on the importance of NIB ownership and halal certification with MSME Facilitators from the Ministry of Religion, Jombang Regency. The result of this community service activity is the issuance of NIB and halal certification for Pakel Village MSMEs
Pemanfaatan Aplikasi Google Maps Sebagai Upaya Branding Umkm Di Desa Kebondalem Oleh Mahasiswa Kkn-T Upn “Veteran” Jawa Timur Dimas Oktorio Fadilla; Rafika Athiyah Kurniawan; Ida Bagus Anindya Hariwicaksana; Farrah Ayu Rashida; Putry Hafsyah Maulidinna Nurrul; Moh Heru Alfin Maulana; Mu’tasim Billah
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2023): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i2.390

Abstract

This community service will help explain the necessary steps. Which should be followed by small bussines regarding their brand strategy and business development issues. One of the problems faced by the majority of small bussineses is the ability to promote using social media in this digitalized era. Through socialization on digital marketing, KKNT student hopes to help small bussines owners to register their bussines on Google Maps so that their bussines can be easily found by consumers and the public in general. Google Maps is an application that displays map-based location points. The purpose of this socialization is to give insight about marketing and advertising to help increase the number of customers and to be widely recognize.
KONTRIBUSI PESANTREN ZAINUL HASAN GENGGONG PADA ERA PRA KEMERDEKAAN DAN PASCA KEMERDEKAAN Nanang qosim; Mu’tasim billah; Siti rohmah; Sulis putri dewi
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 1 (2023): Januari : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (973.869 KB) | DOI: 10.59024/jumek.v1i1.37

Abstract

Tantangan didalam dunia pesantren merupakan Globalisasi dalam realita sosial, serta harus bertindak secara konsisten dalam melintasi batas-batas suatu negara (trans-nasional), dan mendorong perubahan-perubahan di berbagai tingkatan . Dalam keadaan seperti itu, tantangannya menuntut kesiapan pesantren di segala bidang, tanpa harus meninggalkan nilai-nilai tradisional yang dibangun pada berabad-abad yang lalu dan menjadi sistem pendidikan khas Indonesia (pribumi). Dan sekolah dituntut untuk berpartisipasi aktif dalam merespon berbagai perubahan, serta mengharuskan sekolah tampil dalam persaingan pasar bebas. Kondisi ini merupakan deretan dan masalah yang panjang di mana benteng moral telah mencapai titik kritis dan terjadinya kekhawatiran, pergeseran nilai, secara signifikan. Dan merespon pesantren Zainul Hasan Genggong untuk memainkan perannya dalam dinamika yang ada, tanpa meninggalkan tradisi nilai-nilai tersebut. Dalam perspektif teori Pierre Bourdieu peran sekolah dalam menghadapi proses masuknya ke ruang lingkup dunia secara konseptual, peneliti juga mendeskripsikannya melalui teori yaitu habitus [bentuk pesantren] x modal [kiai di pesantren] + domain [nilai Satlogi Murid] = praktik [peran kiai dalam menghadapi tantangan globalisasi]. Internalisasi nilai-nilai diatas menjadi tradisi besar di sepanjang sejarah dan dapat memberikan kemuliaan.