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All Journal Jurnal Media Wahana Ekonomika Jurnal Terapan Abdimas JURNAL PEMASARAN KOMPETITIF
Suhalim, Shinta Putri
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Humanities Economics, Econometrics & Finance Other

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Journal : jurnal pemasaran kompetitif

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The Influence of Online Customer Reviews and Online Customer Ratings on Product Purchase Decisions on The Tokopedia Marketplace Yanti, Desma; Ningsih, Nonita Kristya; Ony, Johan Gunady; Suhalim, Shinta Putri
Jurnal Pemasaran Kompetitif Vol. 7 No. 2 (2024): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v7i2.40083

Abstract

The purpose of this study is to find out the influence of online customer reviews and online customer ratings on purchasing decisions. The target of this study is Indonesian people who have shopped using Tokopedia. The method to be used in this study is a survey method by distributing questionnaires online as a data collection tool. The sample to be used in this study is 100 respondents randomly selected from Indonesian people who have shopped at Tokopedia. The collected data will be analyzed using linear regression methods to test the hypotheses that have been formulated.
The Influence of Service Quality and Price on User Satisfaction of Food Delivery Service Application In Palembang City Suhalim, Shinta Putri; Dewi, Tri Wahyuni T; Yanti, Desma
Jurnal Pemasaran Kompetitif Vol. 7 No. 3 (2024): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v7i3.41146

Abstract

The purpose of this study is to see whether service quality and price affect customer satisfaction. The sampling method used non probability sampling, namely the purposive sampling method. the sample in this study were 110 respondents. Data was collected using an online questionnaire (google form) distributed via social media. Based on the findings of this study, service quality and price have a positive and significant effect on user satisfaction of food delivery service applications in Palembang City.
Co-Authors Amelia, Sona Dewi, Tri Wahyuni T Dewi, Tri Wahyuni Tunggal Fransiska Soejono Michelle, Christable Ningsih, Nonita Kristya Oktaviani, Veronika Ony, Johan Gunady Tyra, M.J. Yanti, Desma