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All Journal Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) West Science Interdisciplinary Studies West Science Interdisciplinary Studies Pesona Pariwisata
Yudhawijaya, Made
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : West Science Interdisciplinary Studies

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Analysis of the Impact of Technological Innovation and Design Creativity on the Attractiveness of Tourism Destinations in Bali Adi Pratama, I Wayan; Santi Diwyarthi, Ni Desak Made; Darmiati, Made; Mas Wiartha, Nyoman Gede; Citrawati, Luh Putu; Yudhawijaya, Made
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.823

Abstract

This research investigates the impact of technological innovation and design creativity on the attractiveness of tourism destinations in Bali. A quantitative approach was employed, collecting data from 267 tourists visiting various destinations in Bali. Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis was used to analyze the relationships between technological innovation, design creativity, and destination attractiveness. The results revealed significant positive relationships between technological innovation and destination attractiveness (β = 0.543, p < 0.001) and between design creativity and destination attractiveness (β = 0.486, p < 0.001). The model fit assessment indicated satisfactory fit indices for the SEM-PLS model. Overall, the findings highlight the importance of leveraging technological innovation and design creativity to enhance the attractiveness of tourism destinations in Bali and foster sustainable tourism growth.
Co-Authors Adi Pratama, I Wayan Citrawati, Luh Putu Darmiati, Made Mas Wiartha, Nyoman Gede Prastha Adyatma Pratama, I Wayan Adi Santi Diwyarthi, Ni Desak Made Sastri Pitanatri, Putu Diah