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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Edu Cendikia: Jurnal Ilmiah Kependidikan Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Journal of Hotel Management
Wiartha, Nyoman Gede Mas
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Preferensi Wisatawan Perempuan terhadap Keputusan Membeli dan Menginap pada Hotel Ramah Lingkungan dan Berkelanjutan di Kabupaten Karangasem: Female Travelers' Preferences for Purchasing and Staying Decisions at Eco-Friendly and Sustainable Hotels in Karangasem Regency Kusumarini, Indah; Diwyarthi, Ni Desak Made Santi; Citrawati, Luh Putu; Darmiati, Made; Wiartha, Nyoman Gede Mas
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 02 (2024): Artikel Riset Edisi Agustus 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i02.4505

Abstract

The increasing number of tourists and awareness of environmentally friendly hotels has encouraged the birth of research that analyzes the preferences of female tourists towards the decision to buy and stay at environmentally friendly and sustainable hotels in Karangasem Regency. This study uses a descriptive research method with a quantitative approach to 100 female tourist respondents who stayed at environmentally friendly and sustainable hotels in Karangasem Regency. Data collection techniques using questionnaires, observations, interviews and documentation studies. Data analysis techniques using SPSS tools to test the validity and reliability of the data. The results of the Factor Analysis using the Kaiser Meyer-Olkin Measure of Sampling Adequacy to test the significance of the attributes of each factor. Based on the correlation coefficient values ??of the attributes and attribute levels of environmentally friendly and sustainable hotels in Karangasem Bali, it is known that female tourists tend to pay more attention to the group of attractive advertising attributes, the number of followers, and promotions by famous artists with the highest correlation coefficient of 0.786 when choosing a hotel. The second important attribute group is friendly service and speed and accuracy of service with a correlation coefficient of 0.684. The third important attribute group includes the completeness of hotel facilities and the presence of local communities with a correlation coefficient of 0.283. However, ease of hotel access, display of advertisements in mass media, and local cultural activities are considered less important with a correlation coefficient of -0.727. Female travelers' preferences in choosing a hotel are also influenced by recommendations from others such as friends, colleagues, and family. Female travelers' preferences for purchasing and staying at environmentally friendly and sustainable hotels in Karangasem Regency
The Existence Of The Metaverse Tourism In Indonesia: Between Opportunities And Threats Putra, Dyan Triana; Mahmudin, Tono; Wiartha, Nyoman Gede Mas; Adnyana, I Made Sucipta; Septiviari, A. A. Istri M.
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6162

Abstract

This research aims to determine (1) the opportunities and threats of the existence of the metaverse for tourism in Indonesia; and (2) strategy for developing Indonesian tourism through the metaverse. This research is descriptive qualitative research. This research uses a SWOT analysis regarding the existence of the metaverse for Indonesian tourism. The results of this research show that (1) the existence of metaverse tourism related to tourism experiences has the opportunity to make tourist trips more interactive and becomes a threat because it is considered less than optimal, while related to technology (internet access) the existence of metaverse tourism has the opportunity to become an innovation in tourism trends and become a threat because it is not evenly distributed internet access in Indonesia, and related to health, the existence of metaverse tourism has the opportunity to be a solution for people with disabilities because it can be long distances and is a threat due to radiation problems; and (2) Indonesian tourism development strategy based on SWOT analysis consisting of SO strategy through marketing planning for metaverse tourism as a current tourism trend, WO strategy through socializing the use of metaverse in Indonesian tourism by developing a metaverse tourism concept for tourists, ST strategy through collaboration with the Tourism Office and the private sector supports metaverse tourism, and WT strategies through education and promotion of metaverse tourism programs.
SOSIALISASI DALAM MENINGKATKAN PARTISIPASI MASYARAKAT PADA GREEN ACCOMMODATION AND F&B SERVICE DI DESA WISATA KELIKI Wiartha, Nyoman Gede Mas; Suastini, Ni Made; Diwyarthi, Ni Desak Made Santi; Pratiwi, Kadek Andita Dwi; Pinaria, Ni Wayan Chintia; Sadjuni, Ni Luh Gde Sri; Jata, I Wayan; Sulistyawati, Ni Luh Ketut Sri; Loanata, Cahyo; Sabudi, I Nyoman Sukana
Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Vol. 2 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif
Publisher : PT. Gelora Cipta Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel ini bertujuan untuk memberikan gambaran komprehensif tentang kegiatan pengabdian masyarakat yang dilakukan oleh Program Studi Pengelolaan Perhotelan Politeknik Pariwisata Bali, dengan fokus pada partisipasi masyarakat dalam green accommodation dan pelayanan F&B di Desa Wisata Keliki, Gianyar. Pengabdian kepada masyarakat berlangsung selama dua hari, 30-31 Mei, di desa wisata Keliki, Gianyar, diikuti oleh 30 pemuda yang berasal dari desa wisata Keliki. Metode yang digunakan adalah Community Based Development, yang memperlihatkan partisipasi aktif masyarakat lokal dalam menggali potensi sumber daya secara maksimal. Program pengabdian masyarakat ini berhasil meningkatkan partisipasi dan keterampilan masyarakat Desa Wisata Keliki dalam mengelola green accommodation serta pelayanan F&B. Dengan meningkatnya kesadaran tentang pentingnya praktik berkelanjutan dan pelayanan berkualitas, diharapkan daya tarik desa sebagai destinasi wisata akan semakin meningkat. Untuk memastikan keberlanjutan program ini, disarankan agar pelatihan dan sosialisasi dilakukan secara berkala, dengan evaluasi dan monitoring yang terus menerus. Selain itu, perlu diperkuat kemitraan dengan berbagai pihak, termasuk akademisi, pemerintah, dan sektor swasta, untuk mendukung pengembangan pariwisata yang berkelanjutan di Desa Wisata Keliki.
Pendampingan Pengelolaan Usaha Akomodasi di Bidang Front Office dan Housekeeping di Desa Wisata Melinggih Kelod Payangan Gianyar Bali Diwyarthi, Ni Desak Made Santi; Suastini , Ni Made; Pinaria , Ni Wayan Chintia; Sulistyawati, Ni Luh Ketut Sri; Jata, I Wayan; Loanata , Cahyo Purnomo; Pratiwi , Kadek Andita Dwi; Wiartha, Nyoman Gede Mas; Kalpikawati , Ida Ayu; Sadjuni , Luh Gde Sri; Pratama , I Wayan Adi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v3i2.357

Abstract

The purpose of this community service activity is to improve the technical competence and behavior of accommodation managers so that they are able to provide services that are in accordance with hotel industry standards while being based on local values ??and sustainability principles. The training, which was held on April 4-5, 2025, involved 30 members of the local community. The method used refers to the Community Empowerment and Learning by Doing approaches, supported by the theories of Excellent Service, Behavioral Competency, Expectancy Theory, Hospitality Experience, SERVQUAL, and Sustainable Tourism Development. The results of this mentoring show an increase in participants' understanding and skills in standard operating procedures for guest services and awareness of the importance of sustainability principles. This training is expected to form more competent, independent village tourism human resources that are ready to compete in the hotel industry while still upholding local Balinese values.
PENGARUH SALURAN DISTRIBUSI ONLINE TRAVEL AGENT (OTA) TERHADAP REVPAR DI GOLDEN TULIP JINENG RESORT BALI Maheswari, Made Rara Purwani; Wiartha, Nyoman Gede Mas; Pratiwi, Kadek Andita Dwi
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.4147

Abstract

Perkembangan teknologi digital telah mengubah industri perhotelan, khususnya dalam strategi distribusi kamar. Online Travel Agent (OTA) jadi salah satu saluran utama yang memengaruhi jangkauan pasar dan kinerja pendapatan hotel. Penelitian ini bertujuan untuk menganalisis pengaruh saluran distribusi OTA ke Revenue per Available Room (RevPAR) di Golden Tulip Jineng Resort Bali. Penelitian kuantitatif deskriptif dengan menggunakan analisis regresi linier dasar adalah metodologi yang digunakan terhadap data sekunder penjualan kamar dan RevPAR periode 2022–2024, serta wawancara tidak terstruktur dengan manajemen hotel. Nilai signifikansi dalam data menunjukkan bahwa OTA secara signifikan dan menguntungkan mempengaruhi RevPAR di bawah 0,05. Meskipun penjualan melalui OTA mengalami penurunan, RevPAR tetap meningkat, yang mengindikasikan kontribusi saluran distribusi lain dan strategi manajemen pendapatan. Temuan ini menegaskan peran strategis OTA dalam kinerja hotel, sekaligus pentingnya integrasi berbagai saluran distribusi untuk mengoptimalkan pendapatan dan daya saing.
PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN WEDDING PACKAGE DI SIX SENSES ULUWATU, BALI Oola, Sarako Ritnama; Kalpikawati, Ida Ayu; Wiartha, Nyoman Gede Mas
Journal of Hotel Management Vol. 2 No. 2 (2024): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v2i2.1578

Abstract

Brand image and price are key factors that influence purchasing decisions, especially in the competitive wedding service industry. This study aims to examine the effect of brand image and price on purchasing decisions for wedding packages at Six Senses Uluwatu, Bali. A quantitative approach was used with a saturated sampling technique, involving 75 respondents who had purchased wedding packages at the venue. Data were collected through questionnaires and analyzed using Multiple Linear Regression, Coefficient of Determination, t-test, and F-test. The results show that both brand image and price have a positive and significant impact on purchasing decisions, both individually and simultaneously. The combined contribution of brand image and price to the purchasing decision is 69.3%, while the remaining 30.7% is influenced by other factors not examined in this study, such as service quality, product quality, and promotional efforts. The findings suggest that maintaining a strong brand image and offering competitive pricing are crucial strategies for attracting consumers in the luxury wedding market.
Co-Authors Adnyana, I Made Sucipta Citrawati, Luh Putu Darmiati, Made Dyan Triana Putra Jata, I Wayan Kalpikawati , Ida Ayu Kalpikawati, Ida Ayu Kusumarini, Indah Loanata , Cahyo Purnomo Loanata, Cahyo Maheswari, Made Rara Purwani Mahmudin, Tono Ni Made Suastini, Ni Made Oola, Sarako Ritnama Pinaria , Ni Wayan Chintia pinaria, ni wayan chintia Pratama , I Wayan Adi Pratiwi , Kadek Andita Dwi Pratiwi, Kadek Andita Dwi Sabudi, I Nyoman Sukana Sadjuni , Luh Gde Sri Santi Diwyarthi, Ni Desak Made Septiviari, A. A. Istri M. Sri Sadjuni, Ni Luh Gede Suastini , Ni Made Sulistyawati, Ni Luh Ketut Sri