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Preferensi Wisatawan Perempuan terhadap Keputusan Membeli dan Menginap pada Hotel Ramah Lingkungan dan Berkelanjutan di Kabupaten Karangasem: Female Travelers' Preferences for Purchasing and Staying Decisions at Eco-Friendly and Sustainable Hotels in Karangasem Regency Kusumarini, Indah; Diwyarthi, Ni Desak Made Santi; Citrawati, Luh Putu; Darmiati, Made; Wiartha, Nyoman Gede Mas
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 02 (2024): Artikel Riset Edisi Agustus 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i02.4505

Abstract

The increasing number of tourists and awareness of environmentally friendly hotels has encouraged the birth of research that analyzes the preferences of female tourists towards the decision to buy and stay at environmentally friendly and sustainable hotels in Karangasem Regency. This study uses a descriptive research method with a quantitative approach to 100 female tourist respondents who stayed at environmentally friendly and sustainable hotels in Karangasem Regency. Data collection techniques using questionnaires, observations, interviews and documentation studies. Data analysis techniques using SPSS tools to test the validity and reliability of the data. The results of the Factor Analysis using the Kaiser Meyer-Olkin Measure of Sampling Adequacy to test the significance of the attributes of each factor. Based on the correlation coefficient values ??of the attributes and attribute levels of environmentally friendly and sustainable hotels in Karangasem Bali, it is known that female tourists tend to pay more attention to the group of attractive advertising attributes, the number of followers, and promotions by famous artists with the highest correlation coefficient of 0.786 when choosing a hotel. The second important attribute group is friendly service and speed and accuracy of service with a correlation coefficient of 0.684. The third important attribute group includes the completeness of hotel facilities and the presence of local communities with a correlation coefficient of 0.283. However, ease of hotel access, display of advertisements in mass media, and local cultural activities are considered less important with a correlation coefficient of -0.727. Female travelers' preferences in choosing a hotel are also influenced by recommendations from others such as friends, colleagues, and family. Female travelers' preferences for purchasing and staying at environmentally friendly and sustainable hotels in Karangasem Regency
The Effect of Healthy Lifestyle and Accessibility of Health Facilities on Quality of Life and Life Expectancy of Communities in Jakarta Santi Diwyarthi, Ni Desak Made; Jata, I Wayan; Mas Wiartha, Nyoman Gede; Adi Pratama, I Wayan
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.506

Abstract

This research investigates the intricate relationships between healthy lifestyle practices, the accessibility of health facilities, and their impact on the quality of life and life expectancy in Jakarta. Employing a quantitative approach with a sample of 300 participants, the study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the data. The measurement model confirms the reliability and validity of latent constructs, while the structural model reveals significant positive associations. Improved accessibility of health facilities is strongly linked to higher life expectancy and better quality of life. Additionally, healthier lifestyle practices positively influence both life expectancy and quality of life. The statistical tests further support these relationships, emphasizing the critical role of healthcare infrastructure and individual choices in shaping public health outcomes. The findings provide actionable insights for public health interventions and policy development to enhance the overall well-being of Jakarta's residents.
Analysis of the Impact of Leadership, Organizational Culture, and Career Development on the Quality of Creative Industry Employees in Indonesia Khuan, Hendri; Nugroho, Robertus Adi; Santi Diwyarthi, Ni Desak Made; Mas Wiartha, Nyoman Gede; Irdhayanti, Efa
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.613

Abstract

This research investigates the impact of leadership styles, organizational culture, and career development on the quality of creative industry employees in Indonesia. Using a quantitative approach, a sample of 300 professionals from the creative sector was analyzed. The measurement model evaluation confirmed the reliability and validity of the constructs, while the structural model revealed significant positive relationships between leadership styles, organizational culture, and career development with the quality of creative industry employees. The results provide valuable insights for organizational strategies and practices within the Indonesian creative industry, emphasizing the importance of visionary leadership, innovative culture, and career development opportunities in enhancing the quality of creative outputs.
Analysis of Consumer Perceptions of Product Quality, Sales Promotion, and Ease of Purchase in Increasing Purchasing Decisions at Start-up Companies in Indonesia Khuan, Hendri; Rahmiyati , Nekky; Mendrofa, Kristiurman Jaya; Santi Diwyarthi, Ni Desak Made; Mas Wiartha, Nyoman Gede
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.614

Abstract

This research investigates consumer perceptions of product quality, sales promotion, and ease of purchase in the context of start-up companies in Indonesia. A quantitative research design, employing a sample of 150 participants, explores the relationships between these factors and their collective impact on consumer purchasing decisions. The study utilizes a cross-sectional survey approach, including demographic variables, and employs statistical analysis, including correlation and regression analyses with SPSS. The findings highlight the significance of product quality, sales promotion, and ease of purchase in shaping consumer preferences. Product quality emerges as the strongest influencer, followed by sales promotion and ease of purchase. Demographic variations further emphasize the need for tailored marketing strategies. The research contributes valuable insights for start-ups aiming to navigate Indonesia's diverse consumer landscape.
Analysis of the Impact of Technological Innovation and Design Creativity on the Attractiveness of Tourism Destinations in Bali Adi Pratama, I Wayan; Santi Diwyarthi, Ni Desak Made; Darmiati, Made; Mas Wiartha, Nyoman Gede; Citrawati, Luh Putu; Yudhawijaya, Made
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.823

Abstract

This research investigates the impact of technological innovation and design creativity on the attractiveness of tourism destinations in Bali. A quantitative approach was employed, collecting data from 267 tourists visiting various destinations in Bali. Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis was used to analyze the relationships between technological innovation, design creativity, and destination attractiveness. The results revealed significant positive relationships between technological innovation and destination attractiveness (β = 0.543, p < 0.001) and between design creativity and destination attractiveness (β = 0.486, p < 0.001). The model fit assessment indicated satisfactory fit indices for the SEM-PLS model. Overall, the findings highlight the importance of leveraging technological innovation and design creativity to enhance the attractiveness of tourism destinations in Bali and foster sustainable tourism growth.
The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Santi Diwyarthi, Ni Desak Made; Citrawati, Luh Putu; Darmiati, Made; Mas Wiartha, Nyoman Gede; Kusumarini, Indah; Adi Pratama, I Wayan; Jata, I Wayan
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
Perspektif Gen Z Politeknik Pariwisata Bali terhadap Peranan Sosial Media dalam Mengembangkan Bisnis Kuliner Santi Diwyarthi, Ni Desak Made; Adi Pratama, Wayan; Jata, I Wayan; Mas Wiartha, Nyoman Gede
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 6 No 4 (2023)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v6i4.2664

Abstract

This research explored the perspectives of Generation Z at Politeknik Pariwisata Bali on the role of social media in shaping entrepreneurship in culinary business. The study employs a quantitative approach, utilizing questionnaires, observations, and interviews to collect data from a sample of 100 Generation Z students majoring in Hotel Management Study Program. The results of the analysis indicate that the majority of respondents (95%) view social media as a source of inspiration and a platform for interaction for young entrepreneurs. Additionally, 87% expressed that the institution has provided adequate avenues for entrepreneurship in culinary business through internet networking (87%), entrepreneurship-related events or activities (92%), and the Student Activity Unit at Politeknik Pariwisata Bali (78%). However, there were findings regarding potential negative impacts of social media on entrepreneurial character, such as perceptions of instant success (86%) and a perceived lack of management involvement in organized activities (86%). These findings underscore the importance of adopting a thoughtful approach in integrating social media to support the development of entrepreneurship in culinary business among Generation Z, particularly those at Politeknik Pariwisata Bali.
The Existence Of The Metaverse Tourism In Indonesia: Between Opportunities And Threats Putra, Dyan Triana; Mahmudin, Tono; Wiartha, Nyoman Gede Mas; Adnyana, I Made Sucipta; Septiviari, A. A. Istri M.
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6162

Abstract

This research aims to determine (1) the opportunities and threats of the existence of the metaverse for tourism in Indonesia; and (2) strategy for developing Indonesian tourism through the metaverse. This research is descriptive qualitative research. This research uses a SWOT analysis regarding the existence of the metaverse for Indonesian tourism. The results of this research show that (1) the existence of metaverse tourism related to tourism experiences has the opportunity to make tourist trips more interactive and becomes a threat because it is considered less than optimal, while related to technology (internet access) the existence of metaverse tourism has the opportunity to become an innovation in tourism trends and become a threat because it is not evenly distributed internet access in Indonesia, and related to health, the existence of metaverse tourism has the opportunity to be a solution for people with disabilities because it can be long distances and is a threat due to radiation problems; and (2) Indonesian tourism development strategy based on SWOT analysis consisting of SO strategy through marketing planning for metaverse tourism as a current tourism trend, WO strategy through socializing the use of metaverse in Indonesian tourism by developing a metaverse tourism concept for tourists, ST strategy through collaboration with the Tourism Office and the private sector supports metaverse tourism, and WT strategies through education and promotion of metaverse tourism programs.
The Existence of The Metaverse Tourism in Indonesia: Between Opportunities and Threats Dyan Triana Putra; Tono Mahmudin; Nyoman Gede Mas Wiartha; I Made Sucipta Adnyana; A. A. Istri M. Septiviari
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 9 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i9.5529

Abstract

This research aims to determine (1) the opportunities and threats of the existence of the metaverse for tourism in Indonesia; and (2) strategy for developing Indonesian tourism through the metaverse. This research is descriptive qualitative research. This research uses a SWOT analysis regarding the existence of the metaverse for Indonesian tourism. The results of this research show that (1) the existence of metaverse tourism related to tourism experiences has the opportunity to make tourist trips more interactive and becomes a threat because it is considered less than optimal, while related to technology (internet access) the existence of metaverse tourism has the opportunity to become an innovation in tourism trends and become a threat because it is not evenly distributed internet access in Indonesia, and related to health, the existence of metaverse tourism has the opportunity to be a solution for people with disabilities because it can be long distances and is a threat due to radiation problems; and (2) Indonesian tourism development strategy based on SWOT analysis consisting of SO strategy through marketing planning for metaverse tourism as a current tourism trend, WO strategy through socializing the use of metaverse in Indonesian tourism by developing a metaverse tourism concept for tourists, ST strategy through collaboration with the Tourism Office and the private sector supports metaverse tourism, and WT strategies through education and promotion of metaverse tourism programs.
Pengaruh Penetapan Harga Terhadap Minat Beli Tamu di Amaia Hotel Lombok I Gusti Ngurah Aditya Mahayogi Arya Suta; Ni Desak Made Santi Diwyarthi; Nyoman Gede Mas Wiartha
Jurnal Multidisiplin West Science Vol 3 No 10 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i10.1645

Abstract

Bisnis perhotelan menjadi salah satu bagian yang ikut berperan dalam sektor jasa. Untuk menarik minat wisatawan, Amaia Hotel Lombok berkolaborasi dengan tempat-tempat rekreasi, hiburan, dan destinasi wisata lainnya, serta menonjolkan keunggulan yang dimiliki agar dapat menciptakan karakteristik yang unik serta memanfaatkan harga yang sesuai. Terjadinya penurunan di Amaia Hotel Lombok periode 2021-2023 bukan hanya pada rata-rata harga kamar d namun juga diikuti pada inquiry online travel agent (OTA). Penelitian ini bertujuan untuk mengetahui pengaruh harga minat beli tamu di Amaia Hotel Lombok. Jenis penelitian ini adalah kuantitatif, dengan populasi yaitu wisatawan memiliki minat menginap di Amaia Hotel Lombok. Sampel yang digunakan yaitu sebanyak 100 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah Regresi Linier Sederhana, Uji t dan Koefisien Determinasi dengan menggunakan aplikasi SPSS. Berdasarkan hasil penelitian didapatkan bahwa nilai thitung > ttabel = 23.499 >1,973 dan nilai signifikansi < α = 0,00 <0,05, sehingga dapat disimpulkan bahwa harga terbukti adanya pengaruh signifikan terhadap harga dan minat beli tamu di Amaia Hotel Lombok. Harga memiliki pengaruh yang kuat terhadap variabel terikat yaitu minat beli tamu. Ketika hargamemiliki pengaruh yang kuat maka minat beli tamu di Amaia Hotel Lombok akan semakin meningkat.
Co-Authors A. A. Istri M. Septiviari A.A Istri M. Septiviari A.A. Istri M. Septiviari Adi Pratama, I Wayan Adi Pratama, Wayan Adinda, Clearesta Adnyana, I Made Sucipta Ainil Mardiah Ambara Putra, I Made Anak Agung Aditya Priambada Andinata, Kadek Rian Anggita, Felicita Maya Ardhana Reswari Masykuri Atiramaniya, Ni Wayan Cittin Citrawati, Luh Putu Darmiati, Made Dewa Gde Ngurah Diwyarthi, Ni Desak Made Santi Diwyarthi Dwi Trisna, Ni Kadek Dyan Triana Putra Fakhri Fakhrur Rozy Felicita Maya Anggita I Gusti Ngurah Aditya Mahayogi Arya Suta I Ketut Suda I Made Sucipta Adnyana I Nyoman Sudiarta I Nyoman Sukana Sabudi I Wayan Adi Pratama I Wayan Jata I Wayan Putu Adityapratama Irdhayanti, Efa Jata, I Wayan Kalpikawati , Ida Ayu Kalpikawati, Ida Ayu Kepakisan, Ngurah Krisnayana Khuan, Hendri Kristiurman Jaya Mendrofa Kusumarini, Indah Loanata , Cahyo Purnomo Loanata, Cahyo Maharani, Ni Wayan Shinta Mahayogi Arya Suta, I Gusti Ngurah Aditya Maheswari, Made Rara Purwani Mahmudin, Tono Martadjaya, I Gusti Made Iwan Dusanta Masykuri, Ardhana Reswari Ni Desak Made Santi Diwyarthi Ni Desak Made Santi Diwyarthi Ni Ketut Riska Dewi Prawita Ni Luh Gde Sri Sadjuni Ni Luh Gde Sri Sadjuni Ni Made Suastini Ni Made Suastini, Ni Made Ni Wayan Cittin Atiramaniya Oola, Sarako Ritnama Pinaria , Ni Wayan Chintia pinaria, ni wayan chintia Pramana, I Dewa Putu Hendri Pratama , I Wayan Adi Pratama, I Wayan Adi Pratiwi , Kadek Andita Dwi Pratiwi, Kadek Andita Dwi Putu Sabda Jayendra Rahmiyati , Nekky Reni Ariasri, Nyoman Riani Puspasari, Ni Made Robertus Adi Nugroho Rozi, Fakhri Fakhrur Sabudi, I Nyoman Sukana Sadjuni , Luh Gde Sri Sadjuni , Ni Luh Gede Sri Santi Diwyarthi, Ni Desak Made Santi Diwyarthi, Ni Desak Made Santi Diwyarthi Sastri Pitanatri, Putu Diah Satriaadi, Komang Yogi Satriaadi Septiviari, A. A. Istri M. Septiviari, Anak Agung Istri M. Sri Sadjuni, Ni Luh Gede Suastini , Ni Made Sulistyawati, Ni Luh Ketut Sri Wedari, Ni Kadek Maedha Wibawa, Anak Agung Putu Sebastian Ardika Witarsana , Agung Gede Yudhawijaya, Made