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All Journal Jurnal Ilmiah Teknik Mesin, Elektro dan Komputer (JURITEK) Jurnal Rekayasa Proses dan Industri Terapan
Rickhi Hidayat
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Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering

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Penentuan Strategi Bisnis Dalam Meningkatkan Penjualan Roti Dengan Metode SWOT Dan QSPM Rickhi Hidayat; Andung Jati Nugroho
Jurnal Rekayasa Proses dan Industri Terapan Vol. 2 No. 3 (2024): Agustus: Jurnal Rekayasa Proses dan Industri Terapan ( REPIT )
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/repit.v1i3.367

Abstract

XYZ is a factory that produces food in the form of bread (Bakery). Seeing the main problems in this company, namely experiencing fluctuations and difficulties for the company in developing its business to increase sales in its marketing strategy. For this reason, strategic business costs are needed to be able to overcome these problems. The purpose of this research is to determine the right business strategy for the company so that it becomes a consideration for the company to increase sales. For this reason, an analysis is carried out by applying the SWOT and QSPM methods. The SWOT method is used to determine the strategy, while the QSPM method is used to determine alternative business strategies that will be used by the company. After conducting the research, the results obtained from the IFAS matrix with a total score of strength = 1.53 and weakness = 1.21, a difference of 0.32 was obtained. While the results of the EFAS matrix with a total score of opportunities = 1.62 and threats = 0.9, a difference of 0.72 is obtained. From the IFAS and EFAS matrices, the SO strategy results are obtained: affordable prices, maximizing good service and product variety as well as employee training. WO: increasing marketing through online media, increasing prices, adding product innovation, and using technology as an advertising medium. ST: improve service quality, add product development, and maintain customer loyalty. WT : maximizing promotions, and optimizing the cost of workloads and more. The results of the alternative QSPM method strategy obtained show the highest score on the WO strategy with a TAS score: 6.39 namely increasing marketing through online media, increasing product prices by adding innovation, and using technology by making digital marketing target markets for advertising.
Analis Strategi Pemasaran Pada Produk Manhole Menggunakan Metode SWOT Dan AHP Di PT XYZ Rickhi Hidayat; Yohanes Anton Nugroho
Jurnal Ilmiah Teknik Mesin, Elektro dan Komputer Vol. 3 No. 3 (2023): November: Jurnal Ilmiah Teknik Mesin, Elektro dan Komputer
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/juritek.v3i3.2073

Abstract

XYZ is a company engaged in the metal casting and machining industry, playing a role as a company that produces products and markets its products in various regions. The formulation of marketing strategy analysis needs to be carried out in this research so that it can compete more with other competitors. While SWOT is an analytical method that is widely used to determine strategic factors, which are based on strengths, weaknesses, opportunities and threats, owned by a company. But in fact the SWOT method raises many alternative strategies, making it less efficient in determining the marketing strategy decisions to be used. Therefore, the Analytical Hierarchy Process (AHP) method is needed, with this method you can choose the best alternative based on information on the most preferred alternative. Because this method can focus on a problem to be solved and can be framed in a more organized frame of mind, so that decision making can be more effective on existing problems, namely Strength Opportunity (SO), Weakness Opportunity (WO), Strength Threats (ST), Weakness Threats (WT). The determination of the AHP method produces Weakness Threats (WT) with the highest weight of 5.61 as the strategy chosen to be applied to PT. XYZ, namely, always continue to innovate in utilizing technology properly, especially in marketing management so that the product promotion process can be maximized, then by continuing to be active in promoting so as not to lose competitiveness with the popularity of other competitors.
Co-Authors Andung Jati Nugroho Yohanes Anton Nugroho