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All Journal Jurnal Pengabdian Masyarakat Gemilang (JPMG) Jurnal Manajemen Bisnis Kewirausahaan
Nova Jayanti
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Economics, Econometrics & Finance Education Engineering Social Sciences

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PEMANFAATAN UBI JALAR SEBAGAI PEMASUKAN PENDAPATAN BAGI IBU-IBU DI DESA KAMPUNG BARU Fitria, Eva; Fauziah Hanum; Rizki Syahputra; Pitriyani; Nova Jayanti
Jurnal Pengabdian Masyarakat Gemilang (JPMG) Vol. 1 No. 2: Maret 2021
Publisher : HIMPUNAN DOSEN GEMILANG INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (548.434 KB) | DOI: 10.58369/jpmg.v1i2.24

Abstract

Salah satunya adalah membuat mie dari tepung non terigu tersebut. Alasannya sederhana, karena meski bukan merupakan makanan khas Indonesia, mie sudah menjadi bagian dari santapan harian masyarakat kita. Melalui salah satunya, Departemen Pertanian dibawah naungan Dinas Ketahanan Pangan pemerintah melakukan serangkaian penelitian dan sosialisasi pemanfaatan tepung non-terigu. Namun sayangnya, tekstur dan warna mie yang dihasilkan tidak sebaik mie dari terigu.
Pengaruh Kualitas Produk, Harga, Citra Merek dan Pelayanan Terhadap Loyalitas Pelanggan Usaha Toko Roti Bunda Habib Dwi Rumaisah Hasibuan; Junita Lubis; Nova Jayanti
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2074

Abstract

This study aims to determine the effect of product quality, price, brand image and service on customer loyalty. The sample in this study was 100 respondents, namely customers of Bunda Habib bakery. This study uses validity test, reliability test, classical assumption test, multiple linear regression test, t test, F test, and coefficient of determination using SPSS 24. The results of the study indicate that product quality partially has a positive and significant effect on customer loyalty at Bunda Habib Bakery, Price partially has a positive and significant effect on customer loyalty at Bunda Habib Bakery, Brand image partially has a positive and significant effect on customer loyalty at Bunda Habib Bakery, Service partially has a positive and significant effect on customer loyalty at Bunda Habib Bakery, and Product quality, price, brand image and service simultaneously have a positive and significant effect on customer loyalty at Bunda Habib Bakery
Co-Authors Dwi Rumaisah Hasibuan Fauziah Hanum Fitria, Eva Junita Lubis Pitriyani Rizki Syahputra