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All Journal Journal of Pragmatics and Discourse Research Lililacs Journal Jurnal Pembelajaran Bahasa dan Sastra
Kurniati, Nurul Adha
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Scaling Globalization: The Circulation of Language Resources in Two Indonesian Global Social Movements Azyyati, Nurina; Kusuma, Dwi Linda; Kurniati, Nurul Adha
Journal of Pragmatics and Discourse Research Vol 4, No 2 (2024)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v4i2.867

Abstract

This study explores two social movements in Indonesia to measure the extent to which the locals mobilize towards the center. This objective departs from two contradictory statements, namely 'Global Language' (Crystal, 2003; see also the issue of Linguistic Imperialism) which argues that globalization always moves towards the center and produces uniformity, and another statement which argues that globalization results in varieties and differences (Blommaert, 2007, 2010; Machin & van Leeuwen, 2003; Pennycook, 2006). Therefore, two significant global social movements in Indonesia were chosen in this article. The first one is the social movement of Tragedi Kanjuruhan which started from specific local issues and narratives, and the second one is Global Climate Strike social movement which started from global issues shared by people worldwide. Both social movements have a specific language rhetoric. It is shown through the languages used in each social movement which reflects locality and globality. To examine this mobilization, this study employs scaling or scale measurement as a method (see sociolinguistic scales from Blommaert, 2010; scalar practice from Canagarajah & De Costa, 2016), focusing on scope and value (horizontal and vertical measurement). From the analysis, it is known that the differences in linguistic resources contribute to different elements of locality and mobility which circulates with different motives. In the end, this study can offer valuable insights into understanding how global and local are mobilized in one example of globalization.
Soft Masculinity as Represented in Siwon Choi's Instagram and Twitter Post Dewi, Windy Meiliyanti Puspita; Kurniati, Nurul Adha
Lililacs Journal Vol. 2 No. 1 (2022): Lililacs Journal
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.678 KB) | DOI: 10.21009/lililacs.021.06

Abstract

The term soft masculinity began to be known as a characteristic of K-Pop since the Korean wave became global. It has three prominent characteristics, such as tender charisma, purity, and politeness. This study aims to analyze how does Siwon Choi represent the character of soft masculinity through his Instagram and Twitter posts. Social semiotic by Kress and Van Leeuwen were used to analyze the visual text and Systemic Functional Linguistic by M.A.K Halliday were used to analyze the written text. Purposeful sampling was deployed to select six photos during 2018-2020. The result of this study found in five photos from Twitter and one photo from Instagram of Siwon Choi’s account represents the character of soft masculinity through the activities in his daily life. This soft masculinity character has become a part of Korean culture nowadays, shifting the traditional masculinity character that tough into the softer ones.
Halal Culture in the Digital Sphere: A Semiotic Analysis of Culinary Reviews on Social Media Pratiwi, Narita; Leiliyanti, Eva; Nurbaity; Kurniati, Nurul Adha
Jurnal Pembelajaran Bahasa dan Sastra Vol. 4 No. 6 (2025): November 2025
Publisher : Raja Zulkarnain Education Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55909/jpbs.v4i6.966

Abstract

PThis study investigates how halal values and images are represented on social media, particularly through culinary reviews on the TikTok platform. In the context of urban Muslim communities, the halal label serves not only as a marker of adherence to religious teachings but also as a representation of evolving culture and identity. Through a semiotic analysis of Ferdinand de Saussure, this study reveals how visual and narrative symbols are used by content creators to construct the meaning of halal in the digital space. The research findings indicate that halal imagery on TikTok does not always refer to official certification, but rather to social construction and perceptions of trust formed through digital narratives. This phenomenon reflects the commodification of halal, where religious values are reproduced as communication and marketing strategies within the context of digital capitalism.
Co-Authors Azyyati, Nurina Dewi, Windy Meiliyanti Puspita Eva Leiliyanti, Eva Kusuma, Dwi Linda Nurbaity Pratiwi, Narita