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p-Index From 2020 - 2025
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All Journal Journal of Business, Management and Social Studies
Aziz, Ahmad Ghaffar
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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The Antecedents of Culinary Business Performance in COVID-19 Pandemic (A Conceptual Paper) Aziz, Ahmad Ghaffar; Wardana, Peicha Pangestu; Hidayat, Desman
Journal of Business, Management, and Social Studies Vol. 1 No. 3 (2021): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.6 KB) | DOI: 10.53748/jbms.v1i3.18

Abstract

Culinary business has been an important part of Indonesia’s Micro and Small Enterprises (MSEs). Currently, this industry has been affected by COVID-19 pandemic. This study aims to show how innovation capability mediates the relationship between entrepreneurial orientation and market orientation towards culinary business performance in Jakarta, Indonesia. This study creates a conceptual model based on the literature review of antecedents of culinary business performance. This paper shows the important concept of entrepreneurial orientation and market orientation towards business performance with innovation capability as the mediating variable. The novelty of this study is in the importance of innovation capability for helping culinary business in Jakarta to survive the COVID-19 pandemic.
Co-Authors Desman Hidayat, Desman Wardana, Peicha Pangestu