Journal of Business, Management and Social Studies
Vol. 1 No. 3 (2021): Journal of Business, Management, and Social Studies

The Antecedents of Culinary Business Performance in COVID-19 Pandemic (A Conceptual Paper)

Aziz, Ahmad Ghaffar (Unknown)
Wardana, Peicha Pangestu (Unknown)
Hidayat, Desman (Unknown)

Article Info

Publish Date
18 Nov 2021

Abstract

Culinary business has been an important part of Indonesia’s Micro and Small Enterprises (MSEs). Currently, this industry has been affected by COVID-19 pandemic. This study aims to show how innovation capability mediates the relationship between entrepreneurial orientation and market orientation towards culinary business performance in Jakarta, Indonesia. This study creates a conceptual model based on the literature review of antecedents of culinary business performance. This paper shows the important concept of entrepreneurial orientation and market orientation towards business performance with innovation capability as the mediating variable. The novelty of this study is in the importance of innovation capability for helping culinary business in Jakarta to survive the COVID-19 pandemic.

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Journal Info
Journal of Business, Management and Social Studies
Website

Abbrev

JBMS

Publisher

APPS Publications

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

The focus and scope of Journal of Business, Management, and Social Studies (JBMS) is in the fields of economics, business, and management, including but not limited to finance and banking, regional economy, marketing management, human resource management, entrepreneurship. The publication frequency ...