Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal of Business, Management and Social Studies
Putri, Safir Dzakiyyah Aziziyah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Employee Performance in Indonesian Companies: Work Environment, Training & Career Development, and Rewards & Recognition as Antecedents Putri, Maria Ervania Eka; Ahwallia, Ananda Putri; Radhiya, Fabian Narmada; Octaviyana, Frisca; Putri, Safir Dzakiyyah Aziziyah
Journal of Business, Management, and Social Studies Vol. 2 No. 1 (2022): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (577.465 KB) | DOI: 10.53748/jbms.v2i1.31

Abstract

The purpose of the study was to find out which antecedent has the greatest impact on employee performance: work environment, training and career development, or rewards and recognition. The data collection technique uses random sampling which produces data from the perspective of people who are experienced as employees of a company or organization with expectancy theory as the base measurement of the analysis. The findings revealed that work environment had the biggest influence on employee’s work performance, while training and career development did not. The suggested employee performance study will contribute to the growing body of knowledge aimed at understanding behavior of employees in Indonesia.
The Impact of Youtube's Beauty Vlogger on Consumer Buying Decision (The Case of University Students) Putri, Safir Dzakiyyah Aziziyah
Journal of Business, Management, and Social Studies Vol. 2 No. 2 (2022): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (650.986 KB) | DOI: 10.53748/jbms.v2i2.42

Abstract

Advancement in technology has brought a lot of changes in many aspects of life. Currently, there are trends of YouTube’s Beauty Vlogger where they share videos on how to apply makeup or information on a beauty product through tutorials or by reviewing with clear presentations and attractive visuals as a way to influence women to be interested in using these beauty products. It cannot be denied that these trends have been supporting a lot of existing businesses. The purpose of this research is to analyze the influence of YouTube’s Beauty Vlogger with its three dimensions of Attractiveness, Trustworthiness, and Expertise towards consumer buying decision. The data collection technique uses random sampling which produces data from people who are beauty enthusiasts. There were 57 respondents for this research after the researcher distributed the questionnaires through several social media platforms. The researcher used SPSS as the data analysis technique. The result of this research shows that YouTube’s beauty vlogger significantly influenced the consumer buying decision. Although the relationships between the influencer’s attractiveness, trustworthiness, expertise, and consumer buying interest have been examined in past research, the specific relationships examined in this study have not yet been previously investigated using YouTube vloggers in Indonesia and a sample of the country’s young people.
PENGARUH LANGSUNG DAN TIDAK LANGSUNG DARI KEWAJARAN HARGA, KUALITAS MAKANAN, DAN PEMASARAN DARI MULUT KE MULUT TERHADAP NIAT PEMBELIAN: PERAN CITRA MEREK (STUDI KASUS MIXUE) Putri, Safir Dzakiyyah Aziziyah
Journal of Business, Management, and Social Studies Vol. 3 No. 2 (2023): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v3i2.77

Abstract

Purchase intention holds significant importance in understanding factors that drive customers’ decision-making processes and subsequent purchasing behavior, using Mixue as a case study, this study focuses on the purchase intention of Mixue by exploring determinants such price fairness, food quality and word-of-mouth and the indirect effect of brand image. The study was conducted in Jakarta with a total of 206 samples which were analyzed using the Smart-PLS software. The results indicated that food quality and word-of-mouth have a positive significant influence on purchase intention and that price fairness does not. Additionally, the relationship between the determinants is mediated by brand image. This study contributes to the existing literature on purchase intention by providing empirical evidence on Mixue and emphasizes the importance of enhancing food quality, fostering positive word-of-mouth recommendations, and strengthening brand image in hopes of providing valuable insights for Mixue management for developing effective marketing strategies.
Co-Authors Ahwallia, Ananda Putri Octaviyana, Frisca Putri, Maria Ervania Eka Radhiya, Fabian Narmada