Journal of Business, Management and Social Studies
Vol. 2 No. 4 (2022): Journal of Business, Management, and Social Studies

Pengaruh Iklan Internet, Harga Dan Promosi Terhadap Keputusan Pembelian Pada Aplikasi Mobile Commerce

Wimpertiwi, Dotty (Unknown)
Sunarto, Abdul Rosid (Unknown)
Nurhaliza, Bella (Unknown)
Suputra, Made Esa Kameswara (Unknown)

Article Info

Publish Date
17 Jan 2023

Abstract

The purpose of this study was to determine the effect of internet advertising, promotions and prices on consumer purchasing decisions on mobile commerce applications. This study employed a quantitative method, sample selection using a non-probability sampling technique in the form of purposive sampling. The sample used is the general public in Jakarta, the primary data is obtained from questionnaires distributed online. Based on the results of data processing and statistical tests, the researchers succeeded in proving that there was indeed a significant effect of advertising, prices, and promotions on purchasing decisions made by consumers in m-ommerce applications.  

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Journal Info
Journal of Business, Management and Social Studies
Website

Abbrev

JBMS

Publisher

APPS Publications

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

The focus and scope of Journal of Business, Management, and Social Studies (JBMS) is in the fields of economics, business, and management, including but not limited to finance and banking, regional economy, marketing management, human resource management, entrepreneurship. The publication frequency ...