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All Journal Buletin Riset Psikologi dan Kesehatan Mental (BRPKM)
Putri, Nadhira Halizah
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Social Sciences

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Proses Pengambilan Keputusan Pembelian Produk di Aplikasi TikTok pada Generasi Z Putri, Nadhira Halizah; Alfian, Ilham Nur
Buletin Riset Psikologi dan Kesehatan Mental Vol 4 No 1 (2024): BULETIN RISET PSIKOLOGI DAN KESEHATAN MENTAL
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/brpkm.v4i1.58063

Abstract

This qualitative study aims to explore the picture of product purchase decision-making through the TikTok application in Generation Z. Using a case study approach, this study explores the subjective experiences of individuals in the process. Through a criterion-based technique, participants aged 16-22 years with TikTok accounts and online purchase experiences were selected. Data were collected through interviews, focusing on identifying key themes in decision-making. The findings show that factors such as desire, impulsive behavior, confidence, information search, and features within the TikTok app influence the decision-making process. Participants felt satisfied after successfully buying, but felt dissatisfied when financial limitations prevented the desired purchase.
AIGenducation: Dampak dan Strategi Menghadapi Revolusi Industri 5.0 pada Siswa Berbasis Value Expectancy Theory Julius, Keishya Shalisa; Putri, Nadhira Halizah; Ibadi, Angela Ahmad; Wynnemaida, Vania; Kirana, Harnum Widya Candra; Indrijati, Herdina
Buletin Riset Psikologi dan Kesehatan Mental Vol 4 No 2 (2024): BULETIN RISET PSIKOLOGI DAN KESEHATAN MENTAL
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/brpkm.v4i2.60523

Abstract

Artificial intelligence can improve human efficiency and productivity, especially in the industrial revolution 5.0. However, the use of AI in education has risks such as overuse of AI that leads to dependence, laziness in learning, and increased plagiarism. This study used a mixed method with a parallel convergent design. Pearson correlation analysis was conducted to determine the correlation between knowledge about AI and motivation to learn and internet plagiarism, as well as the correlation between knowledge, perceived value, and perceived cost on intention to use AI. The relationship between knowledge of AI as the independent variable and motivation to learn and internet plagiarism as the dependent variable was examined as well as the mediating role of intention to use AI through GLM Mediation Models. The quantitative research accepted four and rejected three hypotheses. The qualitative research revealed the factors, impacts, and strategies of using Generative AI in educational settings.
Co-Authors Herdina Indrijati Ibadi, Angela Ahmad Julius, Keishya Shalisa Kirana, Harnum Widya Candra Nur Alfian, Ilham Wynnemaida, Vania