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All Journal Jurnal For Management Student (JFMS)
Aid Anwar, Raihan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENTINGNYA PEMASARAN DALAM MENUNJANG PERKEMBANGAN BISNIS Aid Anwar, Raihan; Ramadhan, Rama
Journal for Management Student (JFMS) Vol. 2 No. 3 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i4.8018

Abstract

n this era of globalization, business competition is getting tougher, so companies must pay attention to oneimportant aspect in facing this very tight competition, namely marketing. Marketing is a process of planning anddeveloping business activities which includes pricing, promotion and distribution of a number of ideas, goods orservices directed at an exchange process that satisfies individual and organizational goals. By using a marketingstrategy in running a business, companies are expected to be able to face competition, retain customers, as wellas gain new customers for business development for a company.
Co-Authors Ramadhan, Rama