<![CDATA[n this era of globalization, business competition is getting tougher, so companies must pay attention to oneimportant aspect in facing this very tight competition, namely marketing. Marketing is a process of planning anddeveloping business activities which includes pricing, promotion and distribution of a number of ideas, goods orservices directed at an exchange process that satisfies individual and organizational goals. By using a marketingstrategy in running a business, companies are expected to be able to face competition, retain customers, as wellas gain new customers for business development for a company.]]>
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